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marketing

Why We’re Qualified To Help Your Small Business Grow

No matter the business; whether you are a small business or an established business, having an extensive pool of knowledge is fundamental to understanding your customer needs and the business environment in which you operate. Here at The Good Marketer, we’re committed to providing the highest quality service and in order to do so, it …

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The Importance Of Branding In The 21st Century

1931 marked an important moment in history; Neil McElroy of Proctor and Gamble, penned a 3-page memo which would later be identified as the fuel that created the discipline of brand management that we know today. There has been numerous academic literature written on the concept of branding. According to literature, “brands are among a …

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6 Reasons Why You Should Use Remarketing As A Small Business

Have you ever wondered what happens to the customers that visit your website but weren’t quite ready to take the plunge? Well, with Google AdWords Remarketing function, you can show your ads to your previous site visitors whilst they browse the web. So, if as a small business, you haven’t had the time to get …

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Should Consumers Jeopardise Their Online Privacy For Personalisation

In today’s modern era, content is becoming highly personalised, which is extremely important for businesses and consumers alike. A recent study found that 80% of consumers like it when a service is tailored to them and their interests. However, the lack of transparency between companies and consumers, about what consumers personal information will be used …

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Emotion In An Immersive Strategy

Technology has undergone a transformation. Creativity and innovation through multimedia devices have allowed marketers to leverage new advances, such as virtual reality (VR) to craft immersive brand experiences and create interactive advertising, which enables the consumer to experience products and spaces in an originative way. VR and AR (Augmented reality) technology are set to change …

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5 Reasons To Outsource The Marketing For Your Small Business

Is your marketing taking a back seat because you don’t have the resources or expertise? Have you considered outsourcing your marketing to an external agency? Outsourcing your marketing poses many benefits to small businesses. Here are five reasons we think choosing a small business marketing agency like The Good Marketer makes sense for a small …

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Why Small Businesses & Startups Should Support A Charity

In our latest blog post, we consider why UK Small Businesses and Start-ups should consider supporting a charity. A recent survey carried out by Social Development Charity, the Greg Secker Foundation has revealed that “more than half of consumers believe businesses should be required by law to donate a proportion of their profits to good …

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Why Brochures Are Important For Small Business Marketing

Brochures form an integral part of the traditional printed marketing collateral, despite the growing popularity of online marketing initiatives. A well-designed brochure is very much a money making marketing avenue, which can help small businesses to capture the attention of potential customers. Often, your brochure is one of the first parts of your brand your …

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Why Email Marketing? Email Marketing For Small Businesses

Email Marketing can be extremely beneficial for small businesses when done correctly and for the right reasons. “Roughly half of an email list will be active – either opening or clicking on emails” Epsilon  Therefore, it’s no surprise that many small businesses are keen to get to grips with their Email Marketing strategy. We take …

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