Google Ads Agency In London
Why Does Your Business Need Google Ads?
Measurable
Track every £1 you spend and keep an eye on what works and what doesn’t.
Speed
Google Ads deliver results faster than organic methods and are even more traceable.
Ecommerce
Drive sales from website visitors and turn them into loyal customers.
Why Google Ads?
Perfect for Small-to-Medium sized Businesses
As a Google Ads Agency in London that specialises in scaling small businesses, we’re experts at working in sync with your objectives and your in-house team. Google Advertising is an auction-based system that enables targeted advertisements to be shown in Google search results and on other Google properties.
Best known for being able to attract the right customers at the right time, Google Ads works for small businesses, as well as large multinationals, targeting ideal audiences based on their current and previous online activity.
You’ve no doubt experienced an advert popping up soon after you’ve looked at the product elsewhere online This kind of retargeted advertising is designed to keep reminding you of that product and the reasons to purchase it until you eventually do. Sounds like magic, right?
If this is magic, then we’re the magicians. From top-of-the-funnel ads to sophisticated retargeting campaigns, we manage every step of the way. From getting to know your business to brainstorming ideas – and everything in between. As a data-driven Google Ads Agency in London, we are committed to giving you full transparency on the analytics and results so that you can understand where your money is being spent.
We’ll keep you in the loop on what we’re doing to optimise your campaigns as well as our future plans. Maintaining a collaborative relationship is key to making sure we get the results that you’re looking for.
What Our Google Ads Company Can Do For You
Work with our team of experts, and stay ahead of the game
With the amount of information available on the web, getting seen in your potential customers’ searches isn’t easy. But it is possible when you know how!
The theory: Google ranking systems allow the search engines to sort through hundreds of billions of webpages in a nanosecond (!) matching people to what they need.
Google themselves explain this by saying: …algorithms look at the words in a query, the relevance and usability of pages, and the expertise of sources and location and settings.
The answer: Google offers advertisements that appear in search results on Google.com. This type of advertising is an extremely effective way of driving relevant traffic to your website at the exact moment that people are searching for your product or service.
The Google Display Network consists of millions of websites across the globe which allows marketers to display their adverts to a range of audiences in multiple formats and businesses can target their ideal customers either locally or worldwide.
But in reality, not everyone who visits your site is going to convert right away – we all research and compare before purchasing. So having a solid remarketing strategy in place is crucial for positive results.
Remarketing through Google Display will bring back the customers who’ve previously engaged but left to ’look around for a bit’. By segmenting those users by their previous actions and intents, and delivering the right message at the right time you’re more likely to convert them into paying customers.
So, if you’re not doing it – call us. And if you are signed up with a Google Ads agency but not seeing the benefits – again, call us! Because if you miss this fantastic marketing tool, you’re missing out on sales, we promise you.
If you’re selling products online they need to be listed on Google Shopping.
Showing your products at the very top of Google’s search engine results enables your products or services to insert themselves early in the buyer’s journey. Doing so will drive conversions directly from the Search Engine Results Page, achieving impressive ROI.
Driving the right people to a client’s site is not enough to deliver results. Your money will be wasted if you’re then not able to convince them what they need to do next. Or, worse still, it’s too difficult to buy from you so they head straight to your competitors!
To make sure this doesn’t happen, you need landing pages that work hard for you. We’re a full-service Google Ads Agency in London, ready to build you fast, functional, creative pages that are an extension of your website but designed to convert.
Each touchpoint of your customers’ journey with you should, in an ideal world, be converting into sales. But you need to know how this works and what to do, which is where we can help.
Using our expertise to full advantage we review your current customer journey. We explore every step of that journey and take action to ensure it’s as smooth as possible. For example, do you have CTAs that do precisely that – call a visitor to take action?
And are they the actions you want them to take? Call you immediately? Or book a call? Or go straight to the Shopping Basket and don’t ‘Pass Go’!
Do you run regular A/B tests to see if your pages and Google Ads are performing? In other words, what is, or isn’t encouraging people to buy what you’re selling.
As a Google Ads Agency based in London, we’re at the forefront of the latest in Google Ads, from testing to tracking. Using our expert insights, we work with your budget to achieve the best possible conversion rate, leaving no stone unturned.
Case Studies
Let our results do the talking by reading our Google Advertising case studies below.
Why Work With Us?
We know there are plenty of Google Ads agencies in London to choose from, but here's why our clients choose us;
Proactive Google Ads Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise Google advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Team
Meet a few of our dedicated Google Ads specialists
Pricing
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Audience Research Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction | ||||
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Consultancy Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
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Setup We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running. | 12 - 14 Days | 12 - 14 Days | 10 - 12 Days | 10 - 12 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Our Google Ads Clients
We're proud to have worked with
Delivering Results Via Google Ads
How does it work?
Google Search ads prove effective whatever the size of your businesses, targeting suitable audiences based on their online activity. It’s well-known for being able to attract and capture the right customers at the right time.
During our analysis of any existing Search campaigns, we determine the best approach to appeal to your target audience by identifying the language and imagery that they engage with the most.
Using these insights, we will set up and manage your Google ads, as well as everything in between, including ad copy creation and negative keywords. These ads will help to grow your business, with the support and guidance from our industry experts and their extensive experience.
Our team will continue to implement optimisations over time that reflect developments in your industry as well as changes in Search advertising best-practice.
