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Google Shopping Ads
Market in the UK and beyond with a Google Shopping Agency
Measurable
Track every £1 you spend and keep an eye on what products sell and which ones don’t
Ecommerce
Drive sales from prospective buyers with visual ads and turn them into loyal customers
Media Rich
Showcase your product to capture the attention of even more consumers and feature at the top of SERPs.
Google Shopping Platform
How it works
The Good Marketer is known to be one of the best Google Shopping Agencies in London. We have the expertise and knowledge to use Google Shopping effectively and place your products in front of customers who are ready to purchase.
The arrival of Google Shopping in the UK has disrupted the way we buy online. It presented the opportunity for small businesses to compete with eCommerce giants that monopolise the markets. Combined with a strategic and driven approach, Google Shopping Management can see companies of all sizes thrive and build loyal customer bases.
But first, we need to build the foundations and understand your business. As part of this, our team sets up your Google Merchant Centre account which hosts your products. Using data we extract from your website such as bestsellers, we use our knowledge to optimise your products accordingly. From colours and size to keywords and images, we understand all of the valuable information which a user may be searching for and ensure Google can easily find it. For example, users looking for “red high heels size 11” will not want to be presented with “black trainers size 2”.
According to research, being on the first page of Google in shopping or search advertising increases Top Of Mind Awareness. This means that the brand is the first thing people think about when they think of a product or industry, increasing repeat sales and creating loyal customers.
The Good Marketer team has a customer-centric approach to your campaigns and we appeal to your target audience whilst focusing on your KPIs. Your shopping ads are created to entice and encourage sales. Everything we do has your brand in mind and puts your business on the path to success – that’s why we’re recognised as a successful Google Shopping Agency in London for small-to-medium sized businesses.
Our Successful Google Shopping Formula
Using data to fuel the plan, our expert team works hard to leverage profitable outcomes.
To achieve the best results for your business, we start with in-depth research into your competitors and the landscape as a whole. The Google Shopping UK market is a competitive space, so it’s important to identify keywords that will help you gain visibility. We start by prioritising keywords based on your best-selling products, but we also analyse everything related to the products such as sizes and colours, so you get the human touch experience too. We do a deep dive into your target audience and their pain points, so we are able to create ads that appeal to them directly and target niche keywords that your competitors have overlooked. Knowing your audience increases longstanding and meaningful engagement.
The proof is in the results. We put all of the research and data to work with carefully considered ad campaigns. As well as managing and consulting on Google Shopping Ads for businesses across the UK and beyond, we take care of setting up your campaigns, which includes the optimisation of titles and descriptions.
Our Google shopping formula prioritises industry best practices, meeting the needs and requirements of algorithms to maximise your reach and enhance your performance.
The Good Marketer works in unison as a team to ensure that the campaigns are focused on their goals. We combine our fresh take on things, our passion and our drive to provide results with our creative flair to help bring your vision to life.
Our approach to Google Shopping management is similar to that of all paid marketing: we’ll never let your advertising go stale. We regularly review the performance of each shopping, meaning that we maximise performance and continuously strive to improve your ROAS.
We operate slightly differently from a traditional Google Shopping agency in London, with our approach to ongoing campaigns. We use the data and research accumulated, combined with the current market trends and creative improvement solutions.
For our client, The House Outfit, we quickly recognised that their picture frames were their best-selling products through Google Shopping so we adjusted the titles/descriptions accordingly to incorporate common keywords including the size of the product and the colour variants such as Rose Gold / Copper. As a result, we were able to deliver an 18% increase in ROAS MoM.
This adaptive, analytical approach to Google Shopping management is designed to help your business thrive rather than just tick over.
Google Shopping Case Study
The Camouflage Company
The Camouflage Company is owned and operated by a sister duo providing unique, stylish storage solutions for the home and garden. They chose to partner with our Google Shopping agency to achieve:
Why Work With Us?
We know there are a plenty of Google Shopping agencies to choose from, here's why our clients love us;
Proactive Agency
We take the lead from conducting the initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any Google Shopping queries within one working day.
In-House Creative Team
Maximise Google Shopping opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your Google Shopping agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Team
Meet a few of our dedicated Google Shopping specialists




Pricing
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call with a digital marketing agency in London.
Starter | Advanced | Elite | Ultimate | |
---|---|---|---|---|
£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
Term | 3 Months | 3 Months | 6 Months | 6 Months |
Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
Audience Research Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction | ||||
Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
Consultancy Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share! | ||||
Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
Setup We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running. | 12 - 14 Days | 12 - 14 Days | 10 - 12 Days | 10 - 12 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Our Clients
We're proud to have worked with



















































