Google Shopping Ads
Market in the UK and beyond with a Google Shopping Agency
Google Shopping Platform
How it works
The Good Marketer is known to be one of the best Google Shopping Agencies in London. We have the expertise and knowledge to use Google Shopping effectively and place your products in front of customers who are ready to purchase.
The arrival of Google Shopping in the UK has disrupted the way we buy online. It presented the opportunity for small businesses to compete with eCommerce giants that monopolise the markets. Combined with a strategic and driven approach, Google Shopping Management can see companies of all sizes thrive and build loyal customer bases.
But first, we need to build the foundations and understand your business. As part of this, our team sets up your Google Merchant Centre account which hosts your products. Using data we extract from your website such as bestsellers, we use our knowledge to optimise your products accordingly. From colours and size to keywords and images, we understand all of the valuable information which a user may be searching for and ensure Google can easily find it. For example, users looking for “red high heels size 11” will not want to be presented with “black trainers size 2”.
According to research, being on the first page of Google in shopping or search advertising increases Top Of Mind Awareness. This means that the brand is the first thing people think about when they think of a product or industry, increasing repeat sales and creating loyal customers.
The Good Marketer team has a customer-centric approach to your campaigns and we appeal to your target audience whilst focusing on your KPIs. Your shopping ads are created to entice and encourage sales. Everything we do has your brand in mind and puts your business on the path to success – that’s why we’re recognised as a successful Google Shopping Agency in London for small-to-medium sized businesses.
Our Successful Google Shopping Formula
Using data to fuel the plan, our expert team works hard to leverage profitable outcomes.
To achieve the best results for your business, we start with in-depth research into your competitors and the landscape as a whole. The Google Shopping UK market is a competitive space, so it’s important to identify keywords that will help you gain visibility. We start by prioritising keywords based on your best-selling products, but we also analyse everything related to the products such as sizes and colours, so you get the human touch experience too. We do a deep dive into your target audience and their pain points, so we are able to create ads that appeal to them directly and target niche keywords that your competitors have overlooked. Knowing your audience increases longstanding and meaningful engagement.
Google Shopping Case Study
The Camouflage Company
The Camouflage Company is owned and operated by a sister duo providing unique, stylish storage solutions for the home and garden. They chose to partner with our Google Shopping agency to achieve:
Why Work With Us?
We know there are a plenty of Google Shopping agencies to choose from, here's why our clients love us;
Meet a few of our dedicated Google Shopping specialists
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call with a digital marketing agency in London.
£ 800 Per month + VAT
£ 1600 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.
|Term||3 Months||3 Months||6 Months||6 Months|
They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.
|Account Executive||Account Executive||Account Manager||Account Manager|
Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction
Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.
Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.
Management & Optimisation|
Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations
Conversion Rate Optimisation|
CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.
Google Analytics Tracking|
We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard
We share user-friendly monthly reports so we can take the information we provide you to the next level.
|Bespoke Report Dashboard|
We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!
Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!
These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…
We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.
|12 - 14 Days||12 - 14 Days||10 - 12 Days||10 - 12 Days|
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
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