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Month: February 2022

Is Social Responsibility Important In Digital Marketing?

Is Social Responsibility Important In Digital Marketing? Within the realm of digital marketing, there are ubiquitous conversations about the ethics of this vast and consistently evolving industry; concerns regarding ethical practice and the use of AI, algorithms and tracking.  There are discussions based on digital marketing and the widely accepted use of utilitarianism as an …

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Facebook Ads | Doing Retargeting Right – 5 Common Mistakes

Facebook Ads | Doing Retargeting Right – 5 Common Mistakes If you’ve ever carried out any digital marketing then you’ve probably heard the term “retargeting” being thrown around. Retargeting is being able to show particular ads to audiences that have taken a specific action.  That could be someone visiting your site, abandoning their cart, viewing …

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