Home » What We Do » eCommerce Marketing Agency
So What Brings You Here?
If you’re looking for a full-service eCommerce agency to help your business grow, you’re in the right place. At The Good Marketer, an experienced team of proactive, sales-driven eCommerce marketers is here to help scale your business.
Why Work With an eCommerce Digital Marketing Agency?
We are an eCommerce marketing agency based in the heart of Shoreditch, London. Our team of marketing specialists has partnered with some of the most ambitious DTC brands to design, develop, optimise and grow eCommerce brands with growth-focused services.
We love to serve small- to medium-sized businesses with limited budgets, regardless of their niche or industry, but we truly thrive in the eCommerce marketing space.
We Are Different: This Is How We Do It
Our formula is simple but never one-size-fits-all. We connect with your brand as an extension of your team and learn what drives you. This enables us to drive revenue, expand channels, and build customer loyalty.
As an SME ourselves, we know that every penny counts. That’s why our eCommerce digital marketing agency focuses on cohesive campaigns that use each channel to boost the others.
We make sure the customers you’ve invested in convert without a second thought and that your business is truly valuable to them.
Still waiting? Let us be your trusted eCommerce marketing agency in London, helping your business navigate the digital landscape and bring your unique vision to life.
AI Has Changed eCommerce
We Keep up With AI Evolution to Optimise Processes
The way we shop online is constantly changing. In line with the latest shopping trends, customers increasingly don’t rely on keywords alone. AI steps in as a digital shopping assistant, enabling a faster, more conversational decision-making process and advertising platforms such as Google and Meta are using their own AI models to hit the target.
AI is now an all-in-one tool that compares products and matches your search with what you’re looking for. Our eCommerce marketing agency is its lighthouse.
Here’s Why You Need a Full-Service eCommerce Agency
We’re a jargon-busting, human-centric, expert London eCommerce marketing agency that gets to the crux of your customer. We don’t overcomplicate things; we focus on conversions, customers, and what’s coming next.
Our eCommerce marketing strategy is holistic and integrative, meaning figures and results are never left to chance. We proactively report findings and are hungry for new insights and opportunities to drive your business forward. At the height of the AI revolution, we are your parachute during sales drops.
This is how we can handle it:
- AI does the job; we protect your human value: AI matches the product to the query; we build the strategy behind it and fuel it with the correct context.
- We keep your catalogue up to date and machine-readable: we run regular maintenance on your product catalogue, with detailed descriptions and clear images, so AI gives you the answer you need.
- We define AI limits: we ensure AI doesn’t fail by monitoring activities in real time. You are the answer, not your competitors.
If you’re looking to maximise your business growth, contact us now!
Delivering Results
How Our eCommerce Marketing Agency Delivers Results
For eCommerce brands, Meta is where much of the revenue lives, and it now relies on AI. Advantage+ is Meta’s campaign engine: instead of building every audience, placement, and budget split by hand, it directly finds the people most likely to buy, tests creative across Facebook and Instagram, and allocates budget at scale. Underneath it, Meta’s delivery model (Andromeda) sifts millions of possible ads in milliseconds to put the product in front of the right person. For retail specifically, Advantage+ Shopping campaigns turn your product catalogue into ads that reach ready-to-buy users.
We set Advantage+ up properly, keep your catalogue updated and Pixel signals clean, feed it creative worth testing, and watch how it spends. Then rework the strategy according to the data. As an eCommerce agency in London, our team has the time to dedicate to your account and the expertise to make every minute and every £ work hard. We’re equally adept at reaching new customers and winning back those who browsed but didn’t buy, using creativity, sharp content, and constant split-testing to hone your campaigns for a positive return within your budget.
The key to improved and consistent online sales is to be part of your customers’ buying journey from the moment they are ready to purchase. To do this, you need to be “on their radar”. Google Shopping is at the heart of eCommerce marketing, and using this channel can drive conversions directly from the SERP.
As an eCommerce Marketing Agency, we take a scientific approach to Google Shopping campaign management, applying budget and bids intelligently to reflect your profit margins and stock levels. We also specialise in feed creation and optimisation, ensuring your product data is correctly built and formatted.
That feed also powers Performance Max (PMAX), Google’s AI-driven campaign type. Instead of running Shopping alone, PMAX takes your products across Shopping, Search, YouTube, Display and more, with Google’s AI deciding where each product performs best. It’s powerful but only with the right inputs. The clean feed, strong creative, and conversion goals are our responsibility, along with monitoring and steering its spend.
Responsive Search Ads (RSAs) cover the text side of Search: when someone types what they want, we provide Google with a set of headlines and descriptions, and it tests combinations to see which perform best.
TikTok ads have delivered exceptional results for our clients, and they can for you, too! At The Good Marketer, we know what works, and our specialists create compelling ad campaigns that resonate with your target audience.
This strategic approach will involve detailed audience targeting, engaging content creation and continuous optimisation based on real-time analytics. Through these best practices, we not only maximise our reach to potential customers and enhance your engagement insights but also drive conversions!
Our dedicated and passionate team focuses on staying ahead of trends, which is especially important on TikTok. Our eCommerce marketing services ensure our clients embrace TikTok in ways that deliver tangible results from our impactful strategies.
So your customer piled up their basket, got as far as the good bit… then abandoned the page. Here’s the part most brands miss: that’s not a lost customer. That’s just another difficult-to-get sale.
A little abandoned cart email as a cheeky reminder, “Pssst… you forgot these”, dropping them right back to the items they’d already picked, no room for second-guessing. It’s one of the highest-performing emails in eCommerce email marketing. Once it’s all automated, it happens in the blink of an eye.
Email marketing is where loyalty is earned. Welcome series, win-back nudges, birthday treats, bank holiday bargains, and a friendly post-purchase “how’d we do?” are messages that keep your brand at the top of your customers’ list. Only you control this channel; no algorithm is involved. Choosing the right message at the right moment can change the fate of your daily sales.
We run all of this in Klaviyo. The Good Marketer hands back the hours and the revenue that the runaway baskets slipped out of your pocket for a bit.
Are you ready to boost your online visibility and increase traffic to your eCommerce site? Well, you’ll need our SEO expertise. At The Good Marketer, we have a team that specialises in delivering tangible results through strategic eCommerce SEO.
This strategy will combine our comprehensive understanding of your industry with meticulous keyword research, blog posts, on-page optimisations and more
Our priority is to improve your website’s visibility in search engines, ensuring potential customers can discover your products and services seamlessly.
With a commitment to staying ahead of constant changes in algorithms and trends, our SEO specialists utilise effective strategies and tactics to boost rankings, drive traffic, and ultimately improve your business’s success. Partner with us to see your online store skyrocket in your competitive market.
In an AI-run ad system, creative is still firmly in your hands. On Meta and TikTok especially, creativity is the target now. User-generated content (UGC) has become one of the highest-performing formats in eCommerce. It carries the trust of a real person using your product, and it’s quick enough to produce at volume, which means more variations to test and more chances for the algorithm to find a winner. We include UGC in our creative strategy, built specifically to sell, not just to look good.
Beyond UGC, creativity is one of the driving forces behind The Good Marketer; that’s why we do content creation well. We thrive on a combination of on-trend ideas and strategic thinking, so whether you’re looking for branding, video, imagery, or graphic design, our team is committed to pushing the boundaries and delivering results that exceed your expectations.
Our eCommerce Successes
Let Our Results Do the Talking
As a top eCommerce agency in London, we’re proud to have worked with (and delivered great results for!) a range of different eCommerce businesses.
From fashion and beauty to artificial plants, interiors and everything in between, check out some of our case studies below.
The House Outfit
Relco London
Regtransfers
Why Choose Us As Your eCommerce Marketing Agency
As an SME, we know how tough it can be to stand out amongst the noise of the online marketplace without help. We aim to help SMEs scale from four to six figures in monthly revenue.
We believe that consistent, small steps are the route to success. That’s why, as part of our partnership, we map out a six-month blueprint tailored to your brand. This document outlines new channel integrations and how we will leverage new campaigns or audiences to capitalise on lucrative opportunities one step at a time.
We align with your business ambitions to ensure we are meeting your goals.
Grow Your Sales Through Video
Check Out Our Work For Yourself
At The Good Marketer, we love seeing your projects come to life. Our specialist videographer works with you to create eye-catching content that ensures your ads go from skippable to clickable.
We combine our industry expertise with our powerhouse team to create winning videos that stop the scroll.
Video content gets more attention than all other social media creatives – so why not enlist the help of an experienced eCommerce marketing agency that delivers tailored video creatives to scale your brand?
Full-Service eCommerce Agency FAQs
With the help of an experienced eCommerce agency, you can improve and optimise your online store for a better user experience and better search engine results page rankings. With our team’s expertise, strategies, and support, we can enhance your digital marketing, website development, and future planning, driving more traffic and conversions while giving you the time to focus on other aspects of your business where you specifically thrive.
At The Good Marketer, we’re a full-service eCommerce agency. We can offer your business the services that align with your goals and improve your overall success. These services include, but are not limited to:
- Search Engine Optimisation (SEO)
- Pay-Per- Click Advertising (PPC)
- Organic Social Media
- Paid Social Media Advertising
- Email Marketing
- Digital Strategies & more.
Our goal as a team of passionate, flexible and experienced individuals is to create a cohesive strategy that maximises the potential of your online presence and sales.
As a leading eCommerce agency in London, you can probably imagine how many small to medium-sized companies we’ve helped from various industries. One of the best aspects of our job is collaborating to produce outstanding results for a diverse array of clients. We’ve worked with startups in the hair and beauty industry, household names in the hospitality space, and even service providers in education, transport, and retail. Whether you’re launching a new site or need help with your existing one, The Good Marketer will be your partner in supporting your goals and driving success for your business.
We understand that businesses work best across various eCommerce platforms; Shopify and WordPress are not ‘one-size-fits-all’ options. At The Good Marketer, our team of specialists are proficient in working across several platforms, including Shopify, WordPress, WooCommerce & more. We understand that your business requirements will suit a specific platform, and we will recommend the one that aligns best with your goals and budget. Don’t worry if the platform you currently use hasn’t been mentioned; we can discuss this in more detail on an initial call.
It’s simple – we make the process as personalised, transparent, flexible and results-driven as possible. Our team combines unmatched creativity with data-driven insights and best practices to develop strategies that drive sustainable growth and improve the ROI for your business. The relationships we have with our clients are a priority; we love building long-lasting partnerships and will consistently strive not just to meet your expectations but to exceed them!
Of course we can! We know that navigating the world of eCommerce platforms can be overwhelming. Thankfully, at The Good Marketer, our eCommerce specialists work alongside you to better understand your industry, target audience, business goals and budget. We will then use this information to build a strategy suited to the platform and aligned with it. Depending on our analysis of your business, we may suggest a multi-channel approach that combines one or more of the following: SEO, PPC, social media, email marketing, and more. Our ultimate goal is to ensure your future marketing efforts are sustainable for your growth and yield the best results month by month.
Your Business + The Good Marketer = Success
How Do We Do It?
Bespoke Media Plans
Our quarterly media plans ensure bigger and better things for your business! We use existing performance data, industry best practices, and our own experience to compile a long-term action plan that you can use to measure performance and progress. Our media plans are always ambitious and focused on your brand’s specific KPIs, but we don’t just talk the talk; our team walks the walk by staying proactive and flexible.
Metrics That Matter
A lot of eCommerce agencies in London will talk to you about vanity metrics, but those numbers don’t fuel your business. We focus on ROAS, Average Order Value, Conversion Rate and demographic and segment data that are truly valuable. We deal in data that matters and use it to drive our proactive approach and move towards new opportunities, so you can focus on running your business. Our experienced talent looks beyond surface-level numbers and digs deep to ensure the quality of your campaign.
SMEs Are Our Passion
The needs of an SME are entirely different from those of an eCommerce giant, but we’ve made it our business and mission to give you a voice and real success online. The Good Marketer has driven sales and success for brands ranging from glamping and garden pods to hair extensions to online Spanish lessons. We’ve achieved each success by identifying opportunities and not just chasing trends. Our team is made up of people who share our passion for performance and small-business growth.
Scaling Up
The difference between marketers and a top eCommerce agency in London is that we capitalise on opportunities, not just trends. Our eCommerce and online marketplace success all comes from refusing to let results or ideas sit. We constantly push and are always thinking ‘what’s next’. Working as an extension of your team, we’ll present new ideas to diversify and drive your sales streams, maximising your ROI.
Our Clients.
We're proud to have worked with



























Why Our Clients Chose Us?
We know there are a plenty of eCommerce agencies in London to choose from, here's why our clients love us;
Proactive eCommerce Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Times
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise eCommerce advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your eCommerce agency in London - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Team
Meet a few of our dedicated eCommerce specialists




Big-Picture Marketing For Small Businesses
At The Good Marketer, we practise what we preach for our eCommerce clients, but what sets us apart is our consultative, flexible approach to our partnership and to your business growth.
We go beyond the day-to-day processes, and when we talk about harnessing data, we don’t just look at which ads work.
We believe our consistent results must lead to something bigger, and we’re always thinking about what’s coming next and what your company needs to do to hit that next BIG target—whatever that may be for you. Big-picture results and next steps look different for every SME.
Here are some things we can do to help you grow:
- Develop your website to ensure your primary sales tool is as effective as your ads.
- Consult on delivery processes and fees.
- Pitch potential offers and calendar events to capitalise on.
- Conduct a competitor analysis to ensure you’re always ahead of the competition in your industry.
Our unique approach has earned us a 5-star reputation and ensures that your SME can really reach the next level.
Dedicated To Small Businesses
eCommerce Marketing Agency in London
Pricing
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
845
Per month + VAT |
£
1625
Per month + VAT |
£
2600
Per month + VAT |
£
4225
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 13 | 25 | 40 | 65 |
| Term | 6 Months | 6 Months | 6 Months | 6 Months |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Package Excludes Any Advertising Spend