Video Content

Get More From Your Ad Spend With Video Production Services Based in London

Video creative, specifically, lets you get the most out of your ad spend and keep you at the forefront of your customers’ minds. As a video content agency, we specialise in creating content that resonates.

Boost Conversion Rate

More views, more brand awareness, more engaged customers. When you invest in our video production services, we help you to engage and inspire users towards action with video content designed to highlight your USPs.

Cost-Effective Results

Videos aren’t as expensive and are proven to receive more clicks than other mediums - which means more traffic and more conversions for a lower cost.

Expand Your Reach

As a video production agency based in London, we’re here to give you the chance to compete with the big guns of your industry. With TikTok reaching 30 million daily users, the opportunity to expand your reach with short-form video is limitless.

Our Video Ad Portfolio

View Our Work For Yourself

Video content gets more attention than all other social media creative – with around 80% of all organic social media users watching video content. So why use a video production service that settles for anything less than astounding content?

Why Choose A Video Production Agency?

Picture this…

You’ve done the market research. You’ve got your audience demographic nailed down. But your video content? It’s just not cutting it. 

More often than not, it’s the creative content associated with your business or your Facebook Advertising campaign that is the difference between success or scrabbling for a new strategy – so why leave it up to chance?

Investing in high-quality video production services means you can make sure your video content shows off what you have to offer in the best possible way. From TikTok ads and Instagram Reels to long-form Youtube content, we help you make a mark on your industry.

As a video production agency based in London, we use the latest in video technology to deliver smooth, attention-grabbing content. Our expert videographers and content specialists can work with you no matter the stage of your project, whether that’s an end-to-end solution or creating those all-important first socials from existing assets.

We operate as an extension of your team, communicating your company’s core values and expertise through powerful imagery and video.

Frequently Asked Questions

Yes, investing in video is often worth it for several reasons. Video content has a higher engagement rate compared to text or images. It can convey complex messages quickly, capture your audience’s attention, and improve brand recall. Additionally, platforms like YouTube, Instagram, and Facebook prioritise video content, increasing visibility and reach.

For ads, short and visually impactful videos work best, focusing on immediate engagement and conveying the key message within seconds. Attention-grabbing elements, concise storytelling, and a clear Call-to-Action (CTA) are crucial.

In contrast, organic video content can be more diverse, allowing for longer formats, in-depth storytelling, and a focus on building a genuine connection with the audience. Organic videos often emphasise authenticity, providing behind-the-scenes glimpses, tutorials, or user-generated content to foster a sense of community. While both benefit from creativity, ad content prioritises swift communication, while organic content aims for sustained audience engagement and relationship-building.

Video content on social media is crucial for capturing user attention in a fast-scrolling environment. It encourages higher engagement, increases shareability, and effectively conveys your brand personality. Platforms like Facebook and Instagram’s algorithms often favour video content, leading to better organic reach.

Video content is indispensable for social media due to its inherent ability to captivate and engage audiences more effectively than static images or text. Additionally, the social sharing aspect of videos contributes to their virality, extending the content’s reach and impact.

Various types of videos excel on social media platforms. Short-form videos, which are popular on platforms like TikTok and Instagram Reels, cater to the brief attention spans of users. Tutorials and how-to videos offer educational value, positioning creators as experts. User-generated content (UGC) fosters community engagement and authenticity. By incorporating these video formats into their strategy, brands can leverage the visual storytelling potential of social media to connect meaningfully with their audience and achieve their objectives.

The types of video content depend on your business goals and target audience. Common types include product/service explainer videos, customer testimonials, behind-the-scenes footage, and engaging storytelling content. The key is to create video content that is engaging and what people want to watch whilst still conveying your brand USPs effectively.

We employ a strategic video content process, starting with research and content planning, capturing visually compelling footage during filming, and meticulous editing. We also optimise the content and manage across all social media platforms to ensure we maximise the impact of videos, aligning them with brand messaging and audience preferences.

Yes, a balanced approach is often beneficial. While video content is powerful, images also play a crucial role in branding and communication. A strategic mix of both can cater to different audience preferences and maximise the impact of your digital marketing efforts.

The choice of platforms depends on your target audience and business objectives. Common platforms include TikTok, Instagram, Facebook and YouTube. Each platform has unique audience demographics and content formats, and a tailored approach is essential for effective digital marketing.

We not only create compelling video content but also actively participate in the implementation and management of your marketing campaigns. We go beyond content creation, offering a comprehensive service that includes strategising, executing, and optimising your campaigns to ensure a truly effective and impactful marketing strategy. Our commitment is to be a partner in your success, guiding you through every step and providing transparent communication to ensure the success of our clients’ digital marketing campaigns.

Yes, The Good Marketer offers a comprehensive suite of content marketing services. In addition to video content, we specialise in creating engaging written content, graphics, infographics, and more. Our goal is to provide a holistic content strategy that aligns with your overall marketing objectives and maximises your online presence.

To gauge the success of video content in paid media campaigns, three crucial metrics come into play. First, the hook rate measures how effectively the initial moments capture viewers’ attention. A higher hook rate suggests engaging content. The hold rate evaluates audience retention throughout the video, indicating if the content maintains interest. Lastly, the click-through rate (CTR) measures the percentage of viewers who click on a call-to-action. A higher CTR implies a compelling video that motivates viewers to take desired actions. By analysing these metrics collectively, we can gain comprehensive insights into the effectiveness of your video content in paid media campaigns.

Why Work With Us?

We know there are a plenty of video production agencies to choose from, here's why our clients love us;

Proactive Video Content Agency

We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.

Dedicated Account Managers

Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.

One Working Day Response Time

No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.

In-House Creative Team

Maximise your ad spend and scale your ads with scroll-stopping creative from images to video, all created by our in-house specialists.

Transparent Approach

Gone are the days of being left in the dark by your video content agency - you’ll be updated on everything from your latest successes to areas for improvement.

Your Success is Our Success

We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.

Our Clients

We're proud to have worked with

Pricing

Packages to suit all businesses

 StarterAdvancedEliteUltimate
 
£ 800 Per month + VAT
£ 1600 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
Included Hours

To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.

15304575
Term
3 Months3 Months6 Months6 Months
Team Member

They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.

Account Executive Account ExecutiveAccount ManagerAccount Manager
Audience Research

Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction

Copywriting

Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.

Campaign Setup

Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.

Management & Optimisation

Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations

Conversion Rate Optimisation

CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.

Google Analytics Tracking

We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard

Monthly Reports

We share user-friendly monthly reports so we can take the information we provide you to the next level.

Bespoke Report Dashboard

We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!

Consultancy

Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!

Meetings

These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…

FortnightlyFortnightlyWeeklyWeekly
Setup

We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.

12 - 14 Days12 - 14 Days10 - 12 Days10 - 12 Days
BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Starter

£ 800 Per Month + VAT
  • List Item #1

Advanced

£ 1600 Per Month + VAT
  • List Item #1

Elite

£ 2400 Per Month + VAT
  • List Item #1

Ultimate

£ 4000 Per Month + VAT
  • List Item #1

Why Choose Us As Your Video Production Agency?

We pride ourselves on providing specialist video production services for small to medium-sized businesses aiming to achieve big things. Whatever your industry, we’re here to provide the support you need.

If you’re looking for a video production agency in London, you’re probably looking for people you can trust to deliver the results you’re looking for, all while feeling like part of your in-house team. Well, you’ve come to the right place…

We cultivate close working relationships with each of our clients, adopting a collaborative approach and taking time to understand their needs and goals. We adopt your brand guidelines and ensure that your vision is our vision. 

We’re dedicated to producing social media content that feels like ‘you’, so you can rest assured that our content will represent you and your company at its best every time.

Dedicated To Small Businesses

Expert Video Production in London

  • Starter
  • £800
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    15

  • Term
    3 Months
  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    12-14 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Advanced
  • £1600
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    30

  • Term
    3 Months
  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Elite
  • £2400
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    45

  • Term
    6 Months
  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard
  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Meetings
    Weekly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Ultimate
  • £4000
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    75

  • Term
    6 Months
  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard
  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy
  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

GET YOUR FREE ACCOUNT AUDIT