Today, we have direct channels to communicate with a customer.
Email marketing is a sales tool that must be fine-tuned and refined. It provides businesses with the opportunity to present personalised messaging to consumers at different stages of the conversion funnel.
Our team of in house creatives write messages that actually say something, blended with eye catching designs that make a difference and work cohesively with other channels.
Ongoing email marketing analytics, sophisticated systems and an authentic understanding of your target audience means we know the optimal time to send an email and how best to present your brand. We can segment your subscriber list to tailor messages even further, for example, dividing by geographical location, making sure that swimwear is targeted to hotter climates. As an experienced email marketing agency, we remind customers of where you are, what’s going on, and what else they didn’t know about your eCommerce brand or online service, always working to boost brand awareness and build a loyal customer base.
Research shows that it is five times more profitable to reconvert a warm or previous customer than it is to chase a cold one.
Email marketing has the highest successful conversion rate at 66% of any marketing tool in your arsenal. Tailor made messaging – delivered right to your customer’s inbox – streamlines the buyer journey. With bespoke calls to actions, that are both incentivizing and on brand, we can help motivate customers back to your platform.
Our expert team uses sophisticated analysis and the knowledge you arm us with to fire off carefully curated pieces of content that provide value to your customer. And therefore to your business. Implementing a remarketing campaign that works for you can capture those customers that failed to convert the first time – as is consumer nature.