Can I work with The Good Marketer?

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

How Long Has The Good Marketer Been An Agency?

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

What Makes Us Different From Other Digital Marketing Agencies in London?

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

How Long Is A Partnership Term?

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

I’m Not Sure Which Channels To Get Started With – Can You Help?

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help. Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

Digital Marketing Case Study | O.R.S Hydration

0 %

Increase in organic traffic

1 %

More Google Ads conversions

1 %

Lower Meta cost per purchase

The Client

O.R.S Hydration is a pharmacist-founded electrolyte brand, formulated in line with World Health Organisation oral rehydration standards and trusted by the NHS. Its range covers everyday hydration, sport, immune support and children, sold direct and through major retailers.

Hydration is a crowded corner of search, with health, sports nutrition, and travel verticals all held by established brands with strong domain authority. O.R.S came to us to win visibility on non-branded terms and to make paid activity convert that demand into revenue at a controlled cost.

What We Did

SEO

Our SEO team audited the site for content gaps and keyword cannibalisation, then optimised the core category pages and rebuilt on-site content around the questions customers were searching for. Beyond the product pages, we developed guide content on wider hydration topics to reach top-of-funnel searchers, and ran targeted digital PR to earn backlinks from authoritative health and fitness publications. Technical foundations, including site speed, internal linking and structured data, were fixed so the added visibility converted.

Whilst working with them, we achieved:

70% increase in non-branded organic traffic
42% increase in non-branded impressions
Average keyword position improved by 17.8 ranks, from 27.4 to 9.6
Stronger rankings across hydration, sports nutrition and immune-support clusters

PPC

Our PPC team built a clear campaign structure across Google Ads and Meta. Performance Max drove sales, backed by Shopping for product visibility and Branded Search to capture existing demand. On Meta, we tested two Advantage+ Shopping variations and moved budget behind the stronger performer, optimising throughout against cost per acquisition, conversion rate and ROAS.

Between April and June 2026, we achieved:

41.1% more Google Ads conversions
24.1% improvement in Google Ads conversion rate
17.6% reduction in Google Ads cost per conversion
51.7% reduction in Meta cost per purchase against the test campaign
77.7% increase in Meta link click-through rate

O.R.S Hydration

O.R.S Hydration

Case Study

The Client

What We Did

SEO

PPC

The Results

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