TikTok Advertising
What's All The Fuss About?
Grow Your Reach
TikTok is used by over 150 million Millennials and Gen-Zs so it has a very clear demographic
Build Engagement
You can encourage engagement with hashtag challenges that can make your marketing go viral
Opportunity For Growth
Get ahead of the competition and position yourself at the forefront of a rapidly growing platform
What Can Another Platform Do For Your Brand?
Take Advantage Of TikTok Ads
Similar to how LinkedIn allows brands to tap into professionals, TikTok advertising presents opportunities and a unique demographic.
TikTok is dominated by Gen-Zers and millennials. As these age groups enter the workforce and rise up the ladder, research shows they’re the age groups with the most financial freedom. They also engage on TikTok more than other social media platforms.
Take advantage.
TikTok advertising provides the freedom to be innovative. Show your customers your brand’s personality, passion and even your sense of humour in an effortlessly consumable medium. Ignite conversation and projects that users can invest their time and interest in. This will leave a much longer lasting impact than a passive promotion.
The PRO-cess
Both picture and video ad types are supported by TikTok Ads Manager.
We recommend starting your campaign with TikTok’s most popular ad format: in-feed video advertisements.
This placement supports video lengths of 5-60 seconds, however we recommend keeping them shorter, around 9-15 seconds, to maintain user focus.
Because the ad is sandwiched between ‘For You’ videos, it must be highly effective and immediately engaging, grabbing the user’s attention in seconds.
The most effective ads on TikTok are native, so if your video looks like an ad then it probably shouldn’t be on TikTok.
Breaking your audience down according to the sales funnel also influences the creative decisions we make when it comes to your ads. All aspects of ad creative (copy and media) can have a huge impact on performance.
Top Of The Funnel Ads – Introduce your brand, your ethos and your products to get new people familiar with who you are and what you offer. We hone in on their pain points and tell them exactly how you can solve their problems (within the 100-character limit).
Middle Of The Funnel Ads – Targets those who know you a little better but still need convincing, we focus on the power of social proof – both in our copy and our media. Reviews, awards and customer testimonials all come into play to get your warm audience on-side and push them further towards purchasing.
Bottom Of The Funnel Ads – At this point in the funnel, we can afford to be direct. Whether your hot ads are specifically targeting cart abandoners or general website visitors, the copy and creative at this stage is all about giving people that final push… “go on, you know you want to…”
The Creative Process
Need some insight into what a great TikTok creative process looks like? We’ve got you covered – here is a list of things to consider when creating your content;
Who’s your audience? TikTok’s main user audience is 18-24 year olds, but other demographics are growing so does your content cater to a broader or niche audience?
What are you creating / what is your idea? Are there any trending sounds on TikTok you could jump on or trending hashtags that are hot?
What is the purpose behind your TikTok? Why are you creating it / what is the inspiration behind what you’re creating (if there is one)?
Where do you plan to film? Indoors? A studio? On a beach? Aesthetics are everything and the possibilities are ENDLESS – chances are people are more likely to be visually attracted to your video if it’s in a nice location!
How do you plan on executing your idea? Are there props you’ll need? Maybe some cool transitions in your editing? Get as creative as possible; people love innovation, whether simple or complex!
Make your videos as short and as captivating as possible – the average user will spend approximately 3 seconds on a video before swiping to the next. So, if there’s any place to get straight to the point, TikTok is it.
The Platform Built For Professionals
And Your Performance
Brand takeover ads appear as a still image, gif or video. This appears as a user opens the app and then moves to an in-feed ad.
It might not seem like there’s a lot to work with when images only appear for a limited time, but our in house experts at our Digital Marketing Agency in London know just how to leverage everything they can out of a single image.
This kind of TikTok advertising is exclusive to set categories. With competitor research and a thorough understanding of your brand and audience, we’ll harness aesthetic marketing tactics to ensure you fit in with user’s feed whilst always standing out.
A Native Video ad is 9 – 15 seconds long. That’s not a long time to say much, but ample to make an impression.
These show up in the ‘For You’ page as well as newsfeeds and are skippable. However, they’re also full screen which means full impact.
Our social media marketing experts use native video ads to tell your brand story with fresh angles that maintain an audience’s attention. Using video content is one of the best ways to elicit emotional reactions from viewers – why do you think there have been so many funny viral videos from TikTok? It’s because the creative format amplifies emotions more than text ads can.
Native video TikTok advertising allows brands to build a following. They’re a great route for complimenting a promotion, a limited edition release or something new you have to say about your brand.
Another TikTok advertising format, Hashtag Challenges are the ultimate way to incentivize user generated content and multiply your following.
This is the format that is the most likely to go viral, but we don’t leave it to chance. Thorough research into interests and the most-captivating and incentivising creative means we’re able to maximise your exposure to a valuable audience.
Analytical experts will also interpret the responses you get, using the data and engagements your hashtag challenges generate to qualify new traffic and leads and build audiences to target at later stages of the conversion funnel.
Branded lenses are another way to stand out on TikTok and one of the only ways to showcase your brand to an audience multiple times in one day. User’s can also promote your brand for you, using branded stickers and other content in their own videos.
Just like Hashtag challenges, this ad format has the potential to absolutely blow up for stratospheric success.
Dedicated To Small Businesses
Top TikTok Advertising Agency in London
Our Team
Why Work With Our Agency For TikTok Marketing?
Flexible
TikTok advertising is all about quick snippets and fast reactions, so we completely understand the need for flexibility to capitalise on the latest trends. However, we balance this with a strategic, data driven content strategy, built around your business objectives.
Proactive
Our expert team will work closely with you in house staff to glean insights and understand what you’re looking to achieve. To break through and carve a new path on a platform like TikTok, it’s critical that we work together to make the biggest impact that has meaningful results for you.
Affordable
Being affordable is, of course, relative. We’re a little different to other TikTok advertising agencies in London. We’ve created our unique ‘hours’ packages; allowing you to decide the budget that’s right for you. Because we know great marketing doesn’t need to cost the earth!
Our Clients
We're proud to have worked with
Pricing
Packages to suit all businesses
| Starter | Advanced | Elite | Ultimate | |
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£
750
Per month + VAT
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£
1500
Per month + VAT
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£
2400
Per month + VAT
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£
4000
Per month + VAT
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Included Hours
To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. |
15 | 30 | 45 | 75 |
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Term
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3 Months | 3 Months | 6 Months | 6 Months |
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Team Member
They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. |
Account Executive | Account Manager | Account Manager | Account Manager |
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Audience Research
Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction |
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Copywriting
Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. |
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Campaign Setup
Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. |
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Management & Optimisation
Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations |
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Conversion Rate Optimisation
CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. |
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Google Analytics Tracking
We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard |
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Monthly Reports
We share user-friendly monthly reports so we can take the information we provide you to the next level. |
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| Bespoke Report Dashboard
We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! |
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Consultancy
Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share! |
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Meetings
These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… |
Fortnightly | Fortnightly | Weekly | Weekly |
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Setup
We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running. |
12 - 14 Days | 12 - 14 Days | 7 - 10 Days | 7 - 10 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend"
