What's All The Fuss About?
Whether you’re launching a new business or taking your business to greater heights, a well-targeted TikTok campaign with scroll-stopping creative can drive impressive results for both eCommerce and lead-gen businesses.
What Can A TikTok Agency Do For Your Brand?
Take Advantage Of TikTok Ads
TikTok presents a unique opportunity for small businesses to connect with new audiences via short-form video content. As a TikTok ads agency with experience building revenue-driving campaigns, we’re here to help you combine the right creative with the right strategy to help you achieve the results you want. Whether you’re a new business or you’ve already delved into the world of paid marketing, it’s time to take on TikTok and watch your business grow.
TikTok advertising provides the freedom to be innovative. Show your customers your brand’s personality, passion and even your sense of humour in an effortlessly consumable medium. Ignite conversation and projects that users can invest their time and interest in. This will leave a much longer lasting impact than a passive promotion.
Both picture and video ad types are supported by TikTok Ads Manager. As a top TikTok Ad Agency in London, we recommend starting your campaign with TikTok’s most popular ad format: in-feed video advertisements.
This placement supports video lengths of 5-60 seconds, however we recommend keeping them shorter, around 9-15 seconds, to maintain user focus. Because the ad is sandwiched between ‘For You’ videos, it must be highly effective and immediately engaging, grabbing the user’s attention in seconds.
The most effective ads on TikTok are native, so if your video looks like an ad then it probably shouldn’t be on TikTok. Our TikTok Ad Agency team can support you with creating the right content for the platform – see our portfolio below!
When it comes to your ads, it is important to break down your audience according to the sales funnel. All aspects of ad creative (copy and media) can have a huge impact on performance.
Top Of The Funnel Ads – Introduce your brand, your ethos and your products to get new people familiar with who you are and what you offer. We hone in on their pain points and tell them exactly how you can solve their problems (within the 100-character limit).
Middle Of The Funnel Ads – Targets those who know you a little better but still need convincing, we focus on the power of social proof – both in our copy and our media. Reviews, awards and customer testimonials all come into play to get your warm audience on-side and push them further towards purchasing.
Bottom Of The Funnel Ads – At this point in the funnel, we can afford to be direct. Whether your hot ads are specifically targeting cart abandoners or general website visitors, the copy and creative at this stage is all about giving people that final push… “go on, you know you want to…”
The Creative Process
Need some insight into what a great TikTok creative process looks like? We’ve got you covered – here is a list of things to consider when creating your content;
Who’s your audience? TikTok’s main user audience is 18-24 year olds, but other demographics are growing and engaging more than ever so does your content cater to a broader or niche audience?
What are you creating / what is your idea? Are there any trending sounds on TikTok you could jump on or trending hashtags that are hot?
What is the purpose behind your TikTok? Why are you creating it / what is the inspiration behind what you’re creating (if there is one)?
Where do you plan to film? Indoors? A studio? On a beach? Aesthetics are everything and the possibilities are ENDLESS – chances are people are more likely to be visually attracted to your video if it’s in a nice location!
How do you plan on executing your idea? Are there props you’ll need? Maybe some cool transitions in your editing? Get as creative as possible; people love innovation, whether simple or complex!
Make your videos as short and as captivating as possible – the average user will spend approximately 3 seconds on a video before swiping to the next. So, if there’s any place to get straight to the point, TikTok is it.
Frequently Asked Questions
TikTok is often associated with Gen Z, as it initially gained popularity among younger users. However, it has evolved into a diverse platform that appeals to a wide range of age groups. While a significant portion of TikTok’s user base is still Gen Z and Millennials, it has attracted older users and even businesses. In fact, 37.4% of TikTok’s users are over 30 years old.
TikTok’s content is diverse, from viral dance challenges to educational content and product demonstrations. This diversity allows brands to reach a broad audience beyond just Gen Z. Depending on your target audience and content strategy, TikTok can be an effective platform for engaging users of all ages.
Advertising on TikTok can be advantageous for several reasons. Firstly, TikTok boasts over 1 billion monthly active users worldwide, providing a massive potential audience for your brand. Secondly, its algorithm promotes content virality, making it easier for your ads to reach a broader audience.
TikTok’s user base is also highly engaged, spending an average of 95 minutes on the app daily. This can lead to increased brand exposure and potentially higher conversion rates. Lastly, TikTok provides detailed targeting options, allowing you to reach your ideal audience effectively.
TikTok advertising costs vary widely based on several factors, including your campaign objectives, targeting options, and creative quality. Typically, you can set a daily or lifetime budget for your campaigns, and you’ll be charged based on the type of ad and the interactions it generates (e.g., clicks, views, or engagements).
Costs can range from a minimum spend of £20 per day or £600 per month.
To get a precise estimate, using TikTok’s Ads Manager is essential, where you can set your budget and see estimated reach and engagement metrics based on your targeting preferences.
Our service package includes vital creative assets crucial for optimising your content and TikTok ad campaigns, but naturally, the volume of these assets will depend on the package you select!
We believe that well-crafted creatives are a key ingredient in your TikTok success, and we’re committed to delivering the best quality to propel your business forward on this platform. That’s why we produce creatives in-house and work with content creators and influencers too.
While TikTok advertising can be highly effective, it’s challenging to guarantee that you’ll be viral overnight because campaign success depends on various factors, including ad quality, targeting accuracy, competition, TikTok algorithm and audience engagement. TikTok’s platform provides robust tools for optimising campaigns, but results can still vary.
To improve your chances of success, we work closely with you to create effective campaigns, monitor performance, and make data-driven adjustments to maximise your ROI. We’ll also work with you to set realistic KPIs for your campaigns.
Hiring an agency for TikTok advertising offers several advantages. We have experience and expertise in creating and optimising campaigns, ensuring that your budget is used effectively. We can also provide valuable insights into the platform’s ever-changing trends and audience behaviours. Moreover, we have access to specialised tools and resources that may not be available in-house.
Additionally, outsourcing TikTok advertising allows your team to focus on core business activities while leaving the intricacies of campaign management to us! It can save you time, reduce potential learning curves, and help you achieve better results.
You don’t need to have followers to advertise on TikTok. TikTok advertising allows you to reach a broad audience, and many successful TikTok advertising campaigns are designed to target users who have not yet engaged with your brand. TikTok’s advertising platform leverages its extensive user data and targeting options to connect your ads with relevant users, regardless of your follower count.
Whether TikTok advertising is suitable for your business depends on your target audience, industry, and marketing goals. Generally, TikTok works for brands with products under £100 AOV. However, we have seen a lot of success with a brand that has an AOV of £1000+, so it’s not always the rule.
To determine if TikTok advertising is a good fit, it’s best to schedule a call and have a chat with us!
TikTok Shop can be a valuable asset for your business. TikTok, with its massive user base, offers a unique and highly engaging platform to connect with potential customers.
Incorporating TikTok Shop into your marketing strategy can help your business tap into a rapidly growing platform, connect with a younger demographic, and ultimately boost sales. It’s a valuable tool for businesses looking to stay competitive and engaging but remember, you need to earn their trust first before you can gain those sales!
Our TikTok Ad Portfolio
View Our Work For Yourself
At The Good Marketer, we’re not like the other agencies that promise the world but never deliver the results. We take pride in seeing your business thrive with the help of our TikTok ad services. To set you up for success, we use our own content team that specialises in TikTok Ads to create eye-catching content to make your brand stand out from the crowd.
Your TikTok Ad Strategy
What You Need To Know
Whether you’re a small business with a limited budget or you’re running a large-scale campaign, TikTok Ads offers a range of campaign types and ad formats to suit your needs. Both picture and video ad types are supported by TikTok Ads Manager. However, we recommend starting your campaign with TikTok’s most popular ad format: in-feed video advertisements.
TikTok Ads currently has two budgeting options: daily or lifetime. With both options, you’ve got the freedom to adjust your budget at any time, as long as you meet the £20 per day minimum to run ads on the platform. You can also create targeted campaigns that ensure you’re reaching the right audience at the right time. If you choose to work with a TikTok ads agency, we can recommend the best interest targeting for your ideal customer, covering gender, location, age, interests, and other unique variables.
And once you’ve started seeing results with your campaign, you can also create “Custom Audiences” and “Lookalike Audiences” in a similar way to Facebook and Instagram’s Ads Manager. These audiences are designed to mimic the qualities of your existing audiences that have been high-performing.
Ads Or Organic?
We Say Both
For the best TikTok strategy, we recommend combining paid ads with organic posting. Why? Because they serve different purposes. For small businesses, organic posting on TikTok creates a brand presence, a regular reminder on the feed of what you’re all about. These posts can help you to start growing a following and establishing your brand identity online.
However, if you’re looking to boost your organic growth and start generating revenue from the app, paid ads are your go-to. Ads allow you to target your ideal customer – their age, their location, and their interests. And once you’ve started targeting your cold audience, you can go on to retarget users who have shown an interest but are yet to convert.
As an experienced TikTok marketing agency, we can work with clients across both paid ads and organic to boost their overall engagement and awareness, as well as generate revenue through the app. To find out how we could work with you to create your bespoke TikTok strategy, get in touch today to speak to a member of our team.
Dedicated To Small Businesses
Top TikTok Advertising Agency in London
Why Work With Our TikTok Ad Agency?
We're proud to have worked with
Packages to suit all businesses
£ 800 Per month + VAT
£ 1600 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.
|Term||3 Months||3 Months||6 Months||6 Months|
They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.
|Account Executive||Account Executive||Account Manager||Account Manager|
Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction
Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.
Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.
Management & Optimisation|
Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations
Conversion Rate Optimisation|
CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.
Google Analytics Tracking|
We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard
We share user-friendly monthly reports so we can take the information we provide you to the next level.
|Bespoke Report Dashboard|
We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!
Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!
These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…
We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.
|12 - 14 Days||12 - 14 Days||10 - 12 Days||10 - 12 Days|
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
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