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TikTok Advertising

What's All The Fuss About?

Whether you’re launching a new business or taking your business to greater heights, a well-targeted TikTok campaign with scroll-stopping creative can drive impressive results for both eCommerce and lead-gen businesses.

Grow Your Reach

Ready to take your business to the masses? TikTok is used by over 150 million Millennials and Gen-Zs, but the app is also increasingly used across generations, with 31% of users between 24–34 and 13.1% between 35–44.

Increase Engagement

Encourage engagement with trending sounds and hashtags. The TikTok algorithm means anyone can go viral when they post the right content at the right time.

Build A Brand Personality

On TikTok, brands thrive by being unique. So, show your personality and what makes you different from the rest using playful and engaging content that represents your brand.

What Can A TikTok Agency Do For Your Brand?

Take Advantage Of TikTok Ads

TikTok presents a unique opportunity for small businesses to connect with new audiences via short-form video content. As a TikTok ads agency with experience building revenue-driving campaigns, we’re here to help you combine the right creative with the right strategy to help you achieve the results you want. Whether you’re a new business or you’ve already delved into the world of paid marketing, it’s time to take on TikTok and watch your business grow.

Take Advantage

TikTok advertising provides the freedom to be innovative. Show your customers your brand’s personality, passion and even your sense of humour in an effortlessly consumable medium. Ignite conversation and projects that users can invest their time and interest in. This will leave a much longer lasting impact than a passive promotion.

The PRO-cess

Both picture and video ad types are supported by TikTok Ads Manager. As a top TikTok Ad Agency in London, we recommend starting your campaign with TikTok’s most popular ad format: in-feed video advertisements. 

This placement supports video lengths of 5-60 seconds, however we recommend keeping them shorter, around 9-15 seconds, to maintain user focus. Because the ad is sandwiched between ‘For You’ videos, it must be highly effective and immediately engaging, grabbing the user’s attention in seconds. 

The most effective ads on TikTok are native, so if your video looks like an ad then it probably shouldn’t be on TikTok. Our TikTok Ad Agency team can support you with creating the right content for the platform – see our portfolio below!

Creative

When it comes to your ads, it is important to break down your audience according to the sales funnel. All aspects of ad creative (copy and media) can have a huge impact on performance.

Top Of The Funnel Ads – Introduce your brand, your ethos and your products to get new people familiar with who you are and what you offer. We hone in on their pain points and tell them exactly how you can solve their problems (within the 100-character limit).

Middle Of The Funnel Ads – Targets those who know you a little better but still need convincing, we focus on the power of social proof – both in our copy and our media. Reviews, awards and customer testimonials all come into play to get your warm audience on-side and push them further towards purchasing.

Bottom Of The Funnel Ads – At this point in the funnel, we can afford to be direct. Whether your hot ads are specifically targeting cart abandoners or general website visitors, the copy and creative at this stage is all about giving people that final push… “go on, you know you want to…”

The Creative Process

Need some insight into what a great TikTok creative process looks like? We’ve got you covered – here is a list of things to consider when creating your content;

Audience

Who’s your audience? TikTok’s main user audience is 18-24 year olds, but other demographics are growing and engaging more than ever so does your content cater to a broader or niche audience?

Trending Sounds

What are you creating / what is your idea? Are there any trending sounds on TikTok you could jump on or trending hashtags that are hot?

Purpose

What is the purpose behind your TikTok? Why are you creating it / what is the inspiration behind what you’re creating (if there is one)?

Location

Where do you plan to film? Indoors? A studio? On a beach? Aesthetics are everything and the possibilities are ENDLESS – chances are people are more likely to be visually attracted to your video if it’s in a nice location!

The Extras

How do you plan on executing your idea? Are there props you’ll need? Maybe some cool transitions in your editing? Get as creative as possible; people love innovation, whether simple or complex!

Make your videos as short and as captivating as possible – the average user will spend approximately 3 seconds on a video before swiping to the next. So, if there’s any place to get straight to the point, TikTok is it.

Frequently Asked Questions

TikTok is often associated with Gen Z, as it initially gained popularity among younger users. However, it has evolved into a diverse platform that appeals to a wide range of age groups. While a significant portion of TikTok’s user base is still Gen Z and Millennials, it has attracted older users and even businesses. In fact, 37.4% of TikTok’s users are over 30 years old.

TikTok’s content is diverse, from viral dance challenges to educational content and product demonstrations. This diversity allows brands to reach a broad audience beyond just Gen Z. Depending on your target audience and content strategy, TikTok can be an effective platform for engaging users of all ages.

Advertising on TikTok can be advantageous for several reasons. Firstly, TikTok boasts over 1 billion monthly active users worldwide, providing a massive potential audience for your brand. Secondly, its algorithm promotes content virality, making it easier for your ads to reach a broader audience.

TikTok’s user base is also highly engaged, spending an average of 95 minutes on the app daily. This can lead to increased brand exposure and potentially higher conversion rates. Lastly, TikTok provides detailed targeting options, allowing you to reach your ideal audience effectively.

TikTok advertising costs vary widely based on several factors, including your campaign objectives, targeting options, and creative quality. Typically, you can set a daily or lifetime budget for your campaigns, and you’ll be charged based on the type of ad and the interactions it generates (e.g., clicks, views, or engagements).

Costs can range from a minimum spend of £20 per day or £600 per month.

To get a precise estimate, using TikTok’s Ads Manager is essential, where you can set your budget and see estimated reach and engagement metrics based on your targeting preferences.

Our service package includes vital creative assets crucial for optimising your content and TikTok ad campaigns, but naturally, the volume of these assets will depend on the package you select!

We believe that well-crafted creatives are a key ingredient in your TikTok success, and we’re committed to delivering the best quality to propel your business forward on this platform. That’s why we produce creatives in-house and work with content creators and influencers too.

While TikTok advertising can be highly effective, it’s challenging to guarantee that you’ll be viral overnight because campaign success depends on various factors, including ad quality, targeting accuracy, competition, TikTok algorithm and audience engagement. TikTok’s platform provides robust tools for optimising campaigns, but results can still vary.

To improve your chances of success, we work closely with you to create effective campaigns, monitor performance, and make data-driven adjustments to maximise your ROI. We’ll also work with you to set realistic KPIs for your campaigns.

Hiring an agency for TikTok advertising offers several advantages. We have experience and expertise in creating and optimising campaigns, ensuring that your budget is used effectively. We can also provide valuable insights into the platform’s ever-changing trends and audience behaviours. Moreover, we have access to specialised tools and resources that may not be available in-house.

Additionally, outsourcing TikTok advertising allows your team to focus on core business activities while leaving the intricacies of campaign management to us! It can save you time, reduce potential learning curves, and help you achieve better results.

You don’t need to have followers to advertise on TikTok. TikTok advertising allows you to reach a broad audience, and many successful TikTok advertising campaigns are designed to target users who have not yet engaged with your brand. TikTok’s advertising platform leverages its extensive user data and targeting options to connect your ads with relevant users, regardless of your follower count.

Whether TikTok advertising is suitable for your business depends on your target audience, industry, and marketing goals. Generally, TikTok works for brands with products under £100 AOV. However, we have seen a lot of success with a brand that has an AOV of £1000+, so it’s not always the rule.

To determine if TikTok advertising is a good fit, it’s best to schedule a call and have a chat with us!

TikTok Shop can be a valuable asset for your business. TikTok, with its massive user base, offers a unique and highly engaging platform to connect with potential customers.

Incorporating TikTok Shop into your marketing strategy can help your business tap into a rapidly growing platform, connect with a younger demographic, and ultimately boost sales. It’s a valuable tool for businesses looking to stay competitive and engaging but remember, you need to earn their trust first before you can gain those sales!

Our TikTok Ad Portfolio

View Our Work For Yourself

At The Good Marketer, we’re not like the other agencies that promise the world but never deliver the results. We take pride in seeing your business thrive with the help of our TikTok ad services. To set you up for success, we use our own content team that specialises in TikTok Ads to create eye-catching content to make your brand stand out from the crowd.

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Your TikTok Ad Strategy

What You Need To Know

Whether you’re a small business with a limited budget or you’re running a large-scale campaign, TikTok Ads offers a range of campaign types and ad formats to suit your needs. Both picture and video ad types are supported by TikTok Ads Manager. However, we recommend starting your campaign with TikTok’s most popular ad format: in-feed video advertisements. 

TikTok Ads currently has two budgeting options: daily or lifetime. With both options, you’ve got the freedom to adjust your budget at any time, as long as you meet the £20 per day minimum to run ads on the platform. You can also create targeted campaigns that ensure you’re reaching the right audience at the right time. If you choose to work with a TikTok ads agency, we can recommend the best interest targeting for your ideal customer, covering gender, location, age, interests, and other unique variables. 

And once you’ve started seeing results with your campaign, you can also create “Custom Audiences” and “Lookalike Audiences” in a similar way to Facebook and Instagram’s Ads Manager. These audiences are designed to mimic the qualities of your existing audiences that have been high-performing.

Ads Or Organic?

We Say Both

For the best TikTok strategy, we recommend combining paid ads with organic posting. Why? Because they serve different purposes. For small businesses, organic posting on TikTok creates a brand presence, a regular reminder on the feed of what you’re all about. These posts can help you to start growing a following and establishing your brand identity online. 

However, if you’re looking to boost your organic growth and start generating revenue from the app, paid ads are your go-to. Ads allow you to target your ideal customer – their age, their location, and their interests. And once you’ve started targeting your cold audience, you can go on to retarget users who have shown an interest but are yet to convert. 

As an experienced TikTok marketing agency, we can work with clients across both paid ads and organic to boost their overall engagement and awareness, as well as generate revenue through the app. To find out how we could work with you to create your bespoke TikTok strategy, get in touch today to speak to a member of our team.

Dedicated To Small Businesses

Top TikTok Advertising Agency in London

"We have been delighted with the results that The Good Marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for your company but The Good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what I have valued most about this company. I would certainly recommend The Good Marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"My organisation Career Accelerator has worked with The Good Marketer for around half a year now and we've had a brilliant time with them. They have helped us build a digital marketing campaign around LGBT+ business youth mentoring. Since working with them we have had over 100+ LGBT+ young people express an interest in joining our programme which would have never happened without The Good Marketer. Their team is very hard working, professional, helpful and I would recommend their services to anymore."
Mayur GuptaCareer Accelerator
"In the short time that I have been using The Good Marketer’s services, the experience has been a breath of fresh air.I have used other agencies and TGM stands out from the rest! They have a transparent pricing structure and they actually care about your business and how they can help you achieve your goals.I thank Tom and his team for the beautiful website they created for my business. The team is very responsive and I appreciate the fact that they respected my opinions and vision.The Good Marketer comes highly recommended and I look forward to what the future holds for my business whilst in their very capable hands."
Esther Bello
"In the short time that I have been using The Good Marketer’s services, the experience has been a breath of fresh air.I have used other agencies and TGM stands out from the rest! They have a transparent pricing structure and they actually care about your business and how they can help you achieve your goals.I thank Tom and his team for the beautiful website they created for my business. The team is very responsive and I appreciate the fact that they respected my opinions and vision.The Good Marketer comes highly recommended and I look forward to what the future holds for my business whilst in their very capable hands."
Esther Bello
We have been working with the Good Marketer for 9 months now and we couldn't be happier with the support and services they have provided. The on-boarding process, headed up by Tom, was excellent and communication amongst their team and ours has been fantastic. We also couldn't have asked for a better account manager than David. He ensures campaigns are always delivered on time and run smoothly, and his advice has been second to none in helping us set-up a successful digital marketing strategy. Knowing that David and the team have everything under control and nothing will be missed is extremely reassuring. Massive thanks to you all 🙂
Elle HoughtonThe Everlearner
"I have been working with Taran, Tom and the team at The Good Marketer for 4 months. During this time we worked together to create a very successful social media advertising campaign. We worked on facebook and instagram adverts to grow our enquiry volume and attendees to our wedding fairs. In just 4 months these new leads led to £44k of new revenue.Taran was always available on the phone and email to discuss our strategy and the plan for the month ahead. He was always very friendly, professional and helpful. His knowledge and expertise was incredibly valuable in an area that I wasn't so comfortable with. The plan certainly worked, I was getting told you couldn't go online without seeing Morden Hall pop up!!I hope to work with The Good Marketer again in the near future, Taran has already planned the next strategy!"
Kate Southall
"Loved working with TGM over the past 6-7 months - Tom and the team are very knowledgable and always strive to provide an extremely high level of service. The onboarding process is very smooth and communication is fast & clear. Every piece of work delivered is very thoughtful, from the creatives to the copy you can see that a lot of work goes into everything the team at TGM does.Would definitely recommend TGM to anyone looking to step up their marketing."
Matteo B
"We have been working with The Good Marketer for over a year and have been really impressed with the results Tom and the team are delivering.It's a pleasure to work with someone knowledgeable, experienced that provides such great value for money as well. The communication is 10/10 which is something really important to me.Thanks Tom and the team, it's been a great ride so far!"
Ash TaylorAsh Taylor Consulting
"More than happy to recommend Tom and his team at The Good Marketer. Having initially engaged with them over a year ago our online marketing has been performing very well, we have regular communication with Hannah and Lorena on our strategies and the results are proven to mean we are getting a better quality of sales lead that is relevant to what we want to develop. As a freight forwarding company it is essential to stay ahead of the curve and our online presence is very important for us to promote the services that we provide to our customers."
Mark ScanlonBrunel Air Cargo Services Ltd
"I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long lasting working relationship!"
Lara CowardThe House Outfit
"The Good Marketer team helped us with our email marketing automations and did an outstanding job. The team is professional, efficient and very friendly. Just a joy to work with and I'm very happy to recommend them!"
Svetlana Kukharchuk
"We have been working with The Good Marketer for a year now. They have worked miracles in increasing our sales. Our sales have reached 6-figures /month in just under a year, all thanks to the team.We have previously worked with a few marketing agencies, and The Good Marketer is by far the best agency we have worked with! The team is very responsive and they really want the best for your company. You can really tell when someone is doing the job just for the money, or if they are really passionate about their work.Not only are they really friendly, but they are really understanding - they answer all your questions and go above and beyond to help in all possible ways. I couldn't recommend them enough!Thank you team!!"
Christina With Bling
"We have been working with TGM for a while now, and they are absolutely fantastic. The team are always pushing our business and making changes wherever needed - they always take the lead and their experience shines through when we see our results! Would definitely recommend working with Tom and the team!"
Lucy Elliott
"We started working with Tom and the team last year during the first lockdown. They have helped us pivot and build our online shop from nothing to being the primary source of income. They've been fantastic to work with, very resourceful and understanding of our business needs and have been increasing our returns month on month! Very much looking forward to continuing to work with them and scaling our online presence. Thank you guys!"
Ollie GreenhalghRaviOllie
"We have been working with Tom and his team for over 6 months and have seen fantastic results from our online store. Very happy with the work they have done on improving our website and optimising it, plus also the ad campaigns set up and run by the team for us. Would highly recommend."
Vinid KudhailRelco London
"I’ve worked with Tom and his amazing team for the past 3 years. The Good Marketer are simply fantastic and have revolutionised our business online, increasing sales, conversion rate and carefully guiding us through the ever-evolving landscape of selling online. Their attention to detail and ongoing support is second to none."
Shane O’SullivanEasilocks Human Hair Extensions
"Great working with The Good Marketer. Our website is performing significantly better and we're seeing very good results. Would highly recommend!"
Natalie Laurin
"A great team to work with and I would highly recommend them as one of the best digital marketing agencies in London."
William Shillito
"These guys build amazing websites! This was a new project and required a site to be built from scratch. Tom and the team listened to what we required and they were able to to not only create an amazing website, but they also captured the right 'feel' for the site. Even though we have experience with building websites, I found their input to be crucial in making our site the very best for our visitors. I very much enjoyed working with Tom and Glenn and consider The Good Marketer as one of my 'Go-To' businesses."
Steve H
"Fantastic service from Tom and his team. Special thanks to Darryl for all his effort. Very easy to work with them, even if you have no idea of google ads, etc. They guide you with everything, and the support is always there. They follow the plan and what they say—recommending their service 100%."
Simeon Simeonov
"Great service and team. Friendly, professional and engaging. Yes the increased sales, revenue and margins you will see are amazing, but what is the biggest benefit to me is the piece of mind that having TGM as an extension of your own business provides."
Theo Lloyd-Jones
"One of the Best digital marketing firm in UK"
Edward Worlanyo Bankas
"Thank you Saule for all the work you are doing with us on our google ads and social media ads. You have been brilliant, very knowledgeable, fun and very patient with us! The stats on google ads have been very encouraging in the run up to our busy season so we are in a great position for the coming summer months. Feeling like you are genuinely on our side also shines through in your work with us, this is not something that is easily found, so very happy :)"
Claire Maclean
"The Good Marketer have been nothing short of great for us through our FB advertising journey. Always responsive and wanting to try new things to get the best bang for your advertising spend."
Stephen williamsCEO
"My organisation Career Accelerator has worked with The Good Marketer for around half a year now and we've had a brilliant time with them. They have helped us build a digital marketing campaign around LGBT+ business youth mentoring. Since working with them we have had over 100+ LGBT+ young people express an interest in joining our programme which would have never happened without The Good Marketer. Their team is very hard working, professional, helpful and I would recommend their services to anymore."
Mayur GuptaCEO
"I have been working with Taran, Tom and the team at The Good Marketer for 4 months. During this time we worked together to create a very successful social media advertising campaign. We worked on facebook and instagram adverts to grow our enquiry volume and attendees to our wedding fairs. In just 4 months these new leads led to £44k of new revenue.Taran was always available on the phone and email to discuss our strategy and the plan for the month ahead. He was always very friendly, professional and helpful. His knowledge and expertise was incredibly valuable in an area that I wasn't so comfortable with. The plan certainly worked, I was getting told you couldn't go online without seeing Morden Hall pop up!!I hope to work with The Good Marketer again in the near future, Taran has already planned the next strategy!"
Kate Southall
"I had the pleasure of being put in contact with Tom at the Good Marketer, one of the few honest and genuine people in marketing left on this planet, I couldn't recommend them enough, his advice & knowledge was a massive help to both my team & I."
Jasper Chavasse
"The Good Marketer team helped us with our email marketing automations and did an outstanding job. The team is professional, efficient and very friendly. Just a joy to work with and I'm very happy to recommend them!"
Svetlana Kukharchuk
"Loved working with TGM over the past 6-7 months - Tom and the team are very knowledgable and always strive to provide an extremely high level of service. The onboarding process is very smooth and communication is fast & clear. Every piece of work delivered is very thoughtful, from the creatives to the copy you can see that a lot of work goes into everything the team at TGM does.Would definitely recommend TGM to anyone looking to step up their marketing."
Matteo BCEO
"Had a great experience working with them. Spoke with many different marketing agencies and one of the best out there. They listened to what I needed and didn't just talk ag me. Would recommend them over anyone. There's a reason they're one of the top rated."
Jack Frimston
"Great company to work with. Their team is super friendly and helpful that always communicate things clearly and timely. Highly recommended!"
Jacob O'Shea
"We have been working with the Good Marketer for 9 months now and we couldn't be happier with the support and services they have provided. The on-boarding process, headed up by Tom, was excellent and communication amongst their team and ours has been fantastic. We also couldn't have asked for a better account manager than David. He ensures campaigns are always delivered on time and run smoothly, and his advice has been second to none in helping us set-up a successful digital marketing strategy. Knowing that David and the team have everything under control and nothing will be missed is extremely reassuring. Massive thanks to you all :)"
Elle Houghton
"Taran Dhami (Taz) at The Good Marketer has been exceptional. He is committed and focused on our account, and is data driven, constantly testing new opportunities, segmentations, and creatives. Since he took over our account we have seen substantial week over week, month over month improvements."
Topaz Adizes
"From start to finish, Tom and his team at The Good Marketer have been fantastic: from design concept through delivery, everything has been done to the highest level. Even with our tailored requirements, they delivered a bespoke solution and designed a beautiful and functional site which has done wonders for our brand."
M DCEO
"Have worked with Tom & The Good Marketer intermittently over the last 2 years, I have enjoyed the professional experience with this social media agency and would highly recommend to and prospective other clients based in London"
Kevin Highland
"Efficient and easy to deal with!"
Nicholas Max
"Tom and his team have been supporting our company Kavee with our social media ads. Everybody is very professional, they have spearheaded a full plan to take our advertising to the next level, They are a pleasure to work with too!"
Clementine Schouteden
"Very impressed - our SEO results have increased five-fold"
Will Princey
"It's nice to work with a marketing agency which doesnt try to pull the over your eyes. Love the transparency guys - thanks for your help"
Matteo Crew
"Alister has been diligent and supportive managing the digital marketing of The Birth Collective. He is always responsive and the team have been adaptable to our changing needs."
Brooke Vandermolen
"We've been working with Tom and Hannah on the team for over 6 months and they have really helped us drive digital downloads. The team is very knowledgeable with a strong sense of understanding of our area (Health Tech). They worked hard to optimise the ads through various campaigns and helped with creatives. The team was fantastic and i'd definitely work with them all again in the future."
Chantelle Bell
"We have loved working with TGM team the past 6 months, they have been extremely adaptable whilst working with us and we have had some great results in our online sales as a result of their work. Its made us very excited to where we can take the business."
Gemma Belcher
"We have been working with TGM for 18 months now and they have been extremely professional and easy to work with. Very happy with their service and results."
Sam Culshaw
"We have been working with TGM for a while now, and they are absolutely fantastic. The team are always pushing our business and making changes wherever needed - they always take the lead and their experience shines through when we see our results! Would definitely recommend working with Tom and the team!"
Lucy Strong
"David and Tom have been a great help reviewing our paid social and managing our account to get the best performance out of our budget."
Mark McShane
"I would like to thank The Good Marketer for 2-3 years of great service. after multiple bad experiences with numerous SEO companies, I cannot be more happy with the service and results provided and achieved. Highly recommended."
Jay
"We have been working with Tom and his team for over 6 months and have seen fantastic results from our online store. Very happy with the work they have done on improving our website and optimising it, plus also the ad campaigns set up and run by the team for us. Would highly recommend"
Relco London
"We have been working with Tom and the team for 8 months and we are well on track to meet our sales target for year 1. Communication is good, expectations are realistic and the results speak for themselves. Keep up the good work!"
Muru JewelleryCEO
"I’ve worked with Tom and his amazing team for the past 3 years. The Good Marketer are simply fantastic and have revolutionised our business online , increasing sales, conversion rate and carefully guiding us through the ever evolving landscape of selling online. Their attention to detail and ongoing support is second to none"
Shane O'SullivanCEO
"Really helpful and responsive agency 🙂 thanks!"
Jovonna
"I would recommend The Good Marketer as a great marketing agency, particularly for SME's. It can be daunting entering the market as a new company but they provided help both strategically and in optimising our Facebook campaigns and were always willing to hop on a call to discuss ideas and plan ahead. We now have a brilliant foundation from which to grow and I'm excited for the future!"
Jamal Ayton-Brown
"I would definitely recommend The Good Marketer as the marketing agency for small businesses. We've been working with them on our PPC strategy for the last 2 years and have been really impressed. Our business has grown from £10K per year in sales and is now on track to reach over £100K. The work Alister and Hannah have been doing on the account has been great and the support/strategic direction I receive is also incredibly useful. Here's to many more years working together!"
Edward Stevens
"We've started working Tom & the TGM team a year ago and they've been great at stepping up our SEO and Facebook Ads quality and ROI since then. They are thorough with analytics but creative with recommendations, they are pro-active and always with a can-do attitude. Receptive to feedback too. We are seeing results and enjoy working with them at the same time. I definitely recommend them as partners to grow any digital business."
Julieta Echeita
"Brilliant service provided by a respectful, efficient and effective team. David has done an excellent job of creating our ads and keeping us updated with our progress. Tom and david are still managing my ads today and I will be keeping them on board for a very long time. Thankyou!!"
BAF Motorsport
"Great team - they really know their stuff. Highly recommend!"
Callum Blackshaw
"In the short time that I have been using The Good Marketer’s services, the experience has been a breath of fresh air.I have used other agencies and TGM stands out from the rest! They have a transparent pricing structure and they actually care about your business and how they can help you achieve your goals.I thank Tom and his team for the beautiful website they created for my business. The team is very responsive and I appreciate the fact that they respected my opinions and vision.The Good Marketer comes highly recommended and I look forward to what the future holds for my business whilst in their very capable hands."
Esther Bello
"We have a great working relationship with The Good Marketer, they have helped us to create a solid base of returning customers with many sales.They are transparent, very quick to respond and take time to understand exactly what your business model is, how you want it to be marketed and to what audience.We look forward to working with them again on our next campaigns!"
RockAcad
"I had the fantastic opportunity to deliver some training to Team TGM recently. They were a brilliant crew, and a real credit to Tom and the brand. I threw a lot of ideas, questions and tasks at them in our session, and they got stuck in with everything – all with good humour and a bit of comfort zone leaving, too! I can't wait to see where they go with their content creation, having worked so hard to come up with some really insightful ideas and concepts. It really is wonderful to work with a company CEO who invests so thoughtfully in their team for CPD – nice one, Tom."
Jo Watson
"The Good Marketer is the best marketing agency in London. They gave me some really good advice and they were completely transparent about the whole process and all the costs involved."
Olivia BurninghamCEO
"The Good Marketer came highly recommended and they helped designed our website - great from start to finish."
Georgia Wardle
"Tom and the team have been great to work with on a variety of different projects. Their knowledge and attention to detail has really been beneficial and I would highly recommend them."
Lauren Humphris
"TGM team really understand the Digital Marketing landscape in 2021. Not only are they solution drive, offering fresh perspectives for businesses during these difficult times but they understand how to build partnerships, and are a great group of people! Give them a call!"
Gareth Thomas
"Tom and the team are incredibly knowledgeable and great to work with!"
Chris Clinton
"We have been working with The Good Marketer in regards to a recent project. I have to say that the service, professionalism and knowledge that TGM possess particularly their technical ability - is outstanding.I would like to thank Tom for his oversight and project management throughout. He provided an honest quote based upon our specific needs. Tom also adopted a holistic approach to the project and exceeded our expectations.A massive thank you to Lucy, who provided an exceptional insight into where improvements ought to be made and was always proactive. She really has excellent SEO related knowledge and is passionate about her clients and the work that they do. (Often working outside of usual business hours to deliver). This did not go unnoticed, Lucy is a real asset to the organisation.Thank you to Dan, Lauren and Megan for their continual assistance.I recommend The Good Marketer for entities of all sizes and those who require a professional partner to assist with their endeavours in the digital marketing realm. Whether your organisation has used marketing & PR companies in the past or not, TGM are a cut above the rest."
Jayesh Jethwa
"We started working with Tom and the team last year during the first lockdown. They have helped us pivot and build our online shop from nothing to being the primary source of income. They've been fantastic to work with, very resourceful and understanding of our business needs and have been increasing our returns month on month! Very much looking forward to continuing to work with them and scaling our online presence. Thank you guys!"
Ollie Greenhalgh
"Passionate marketers and customer centric. Havent seen much of the agencies who are passionate about customer service. KUDOS!"
Gautam Saraswat
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Why Work With Our TikTok Ad Agency?​

Flexible

TikTok advertising is all about quick snippets and fast reactions, so we completely understand the need for flexibility to capitalise on the latest trends. However, we balance this with a strategic, data driven content strategy, built around your business objectives.

Proactive

Our expert TikTok Ads team will work closely with you to glean insights and understand what you’re looking to achieve. To break through and carve a new path on a platform like TikTok, it’s critical that we work together to make the biggest impact that has meaningful results for you.

Value Driven

We’re a little different to other TikTok advertising agencies, so we’ve created our unique ‘hours’ packages, allowing you to decide the budget that’s right for you. Our packages include a full TikTok ads service; we’ll do everything from the creative and copy to your ad set-up and management, with no extra fees.

Our Clients

We're proud to have worked with

EasiLocks
My Gym Wardrobe
Proline
Battersea Spanish
Evergreen
EdSanrna
MentalHealth
Towertransit
TK
NationalTeaDay
The House Outfit
Creative-Carpers
Supereight
Trepadora
RetroKids
Brunel
The Birth collective
With-bling-london
DA
Relco
DespairHelpline
Armada
Alliance
Animas
Beetbox
Caring Cremations
Dephect
Syrona Health
Dreamy Bean
Firle
Holistic
Jovonna
Kuishi
Loom
SwimmingNature
Ravi Ollie
Dreamtech
signtureworks
Domy
PlayinChoc
Somewhereknew
OxfordAbstract
swizzy
Dense
Fliquwe
lovelife
alfresco
kavee
hive
hendersons
vicky
muru

Pricing

Packages to suit all businesses

 StarterAdvancedEliteUltimate
 
£ 800 Per month + VAT
£ 1600 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
Included Hours

To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.

15304575
Term
3 Months3 Months6 Months6 Months
Team Member

They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.

 Account Executive Account ExecutiveAccount ManagerAccount Manager
Audience Research

Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction

Copywriting

Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.

Campaign Setup

Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.

Management & Optimisation

Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations

Conversion Rate Optimisation

CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.

Google Analytics Tracking

We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard

Monthly Reports

We share user-friendly monthly reports so we can take the information we provide you to the next level.

Bespoke Report Dashboard

We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!

Consultancy

Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!

Meetings

These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…

FortnightlyFortnightlyWeeklyWeekly
Setup

We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.

12 - 14 Days12 - 14 Days10 - 12 Days10 - 12 Days
BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Starter

£ 800 Per Month + VAT
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Advanced

£ 1600 Per Month + VAT
  • List Item #1
View Details

Elite

£ 2400 Per Month + VAT
  • List Item #1
View Details

Ultimate

£ 4000 Per Month + VAT
  • List Item #1
View Details

Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

THE GOOD MARKETER

WHAT WE DO

LONDON OFFICE

Phone: 0203 576 2150

Address: 4 Ravey Street, London, EC2A 4QP

info@thegoodmarketer.co.uk

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google-rating
  • Starter
  • £800
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    15

  • Term
    3 Months

  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive

  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    12-14 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

Get Started
  • Advanced
  • £1600
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    30

  • Term
    3 Months

  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive

  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL
  • Elite
  • £2400
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    45

  • Term
    6 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager

  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Meetings
    Weekly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL
  • Ultimate
  • £4000
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    75

  • Term
    6 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager

  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy

  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL

GET YOUR FREE ACCOUNT AUDIT