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Tess Luke

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Pan-n-Ice

Pan-n-Ice Case Study Find out how The Good Marketer increased Pan-n-Ice’s ROAS significantly whilst driving 320% more Purchases from their Facebook campaigns. 0 .02 eROAS from Facebook/Instagram Advertising. 1 % Increase in sales from proactive Top of the Funnel marketing. 1 % Drove 320% more purchases over the Q4 period. The Challenge Pan-n-Ice was founded …

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5 Optimisations You Can Make To Your Facebook Campaigns Right Now

5 Optimisations You Can Make To Your Facebook Campaigns Right Now So you’ve set up your Facebook campaigns. You’ve waited 14 days to let Facebook gather data and dynamically optimise. Sounds like you’re ready to begin manually optimising your ads! Below are 5 optimisations you can make right now to act on your learnings and …

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A “Total” Nightmare: 5 Tips To View Data On Facebook Ads Manager

A “Total” Nightmare: 5 Tips To View Data On Facebook Ads Manager I’ll set the scene for you… Your digital marketing agency says their new Facebook campaign has had 50 sales in the last 7 days, great! You load up Facebook Ads Manager to see no results showing, and totals not adding up. You’re not …

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Changes To Facebook’s Privacy Settings: What’s Next?

Changes To Facebook’s Privacy Settings: What’s Next? Since the rollout of IOS 14, Apple users are now prompted whether or not they want to allow apps to track them across other apps in order to gather data about the user’s online behaviours and interests.  This allowed digital marketing platforms such as Facebook to leverage this …

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