Facebook Ads
Why Do You Need Facebook Advertising?
Even in the post-iOS 14 era, Facebook Ads are a high-converting channel with a massive audience of 2 billion active users. As a Facebook advertising agency, we’re here to help you reach your ideal audience with ads that deliver real results.
Brand Awareness
Engage your audience with user-friendly content from images to videos.
Audience Targeting
Take advantage of over 2 billion active accounts to present Facebook product ads to.
Ecommerce
Utilise the Facebook Pixel and increase sales of your products/services.
Facebook Advertising Case Studies
Let our results do the talking by reading our case studies below.
Facebook Ads Specialists
As one of London’s leading Facebook advertising agencies, we’ve got you covered
With such high levels of users, you can almost guarantee your target customer is on there, waiting for you to advertise to them. You can literally target anybody.
Whatever you’re selling, you will find the customer that wants or needs that product! As one of the top Facebook advertising agencies in London, we can help you reach them.
For example, we can create an audience based on their interests, age and location. With so many websites giving data to the Facebook Pixel, categorising users’ interests has never been so easy.
As a specialist Facebook ads agency, we’re at the cutting edge of targeting innovations that make finding your ideal customer easier than ever. With years of experience in this ever-changing field, our expert team of Facebook marketers can transform your current sales projections.
Facebook Advertising Services
Our expert team works to leverage lucrative results, using data to fuel your strategy.
Dynamic Product Ads are one of the most powerful ways for E-Commerce brands to drive revenue and increase their ROAS (Return On Advertising Spend).
To explain: Have you ever been on Amazon, viewed a product, then checked your Facebook page? If so, did you immediately see the product you’d been looking at? That’s a Dynamic Product Ad!
Send ‘gentle’ reminders…
With this type of campaign, you benefit from the ability to personalise Facebook ads for your business and remind people of items they’ve not yet purchased. You can also draw further revenue from customers by targeting them with products that are similar to those already viewed or purchased.
These ads provide a reminder of already seen but forgotten items – and the ability to show those customers similar products. As a Facebook ads agency, we use this technology to create results-driven campaigns that find your ideal customer by showing them adverts relevant to products they’ve previously viewed. We achieve this by understanding you, your business and your potential customers and using the right tools to design effective Facebook product ads that get you the desired results.
We like to think of it as ‘part magic/part technology’!
As a Facebook ads agency based in London, we’re at the cutting edge of Facebook’s latest innovations, from targeting to tracking. The Facebook Pixel is an invaluable tracking tool (code) created by Facebook gurus.
By installing it on your website (don’t worry, we can take care of that for you), the Pixel can assist us by monitoring visitors to your site and using that data to help us track conversions from Facebook Ads for your business. Simply, having this intelligence at our fingertips helps us target the right audiences for your future ads and remarket to those who’ve already visited your site.
The pixel data lets us know that they’re interested in what you offer (or they wouldn’t have visited your site to begin with, right?). But what’s SO smart is that we can now put your products in front of the customers who, for whatever reason, didn’t take that final step and purchase or book the first time around. It could have been for any number of reasons, but what’s important is we can now talk to them again and remind them you’re still here and still have something great to offer them! As a Facebook advertising agency, there’s nothing more satisfying for us than knowing we’ve turned an interested user into a loyal customer.
Facebook Remarketing can have a BIG impact on a business. Delivering immediate results – as a customer who has previously visited your website or engaged with your ad is 70% more likely to convert and purchase!
Whaaaat?! We know! And it’s because of the power of the mighty Facebook Pixel. By installing it on your website or app we can use it to leverage your business in SO many ways:
✅ By targeting anyone who visited your website within the last 180 days. This is fantastic if you want to re-engage people who may have forgotten about you or remind recent website visitors of products they’ve viewed and not yet purchased.
✅ By tracking the activity on your website, from when a product is added to the basket or a visitor has signed up to your email list. All aspects of your website can be tracked – and we can use our expertise as a Facebook ads agency to leverage this in our campaigns to drive sales and sign-ups.
✅ By finding more people who may buy your products or enquire about your services so you can quickly grow your business.
Facebook Lead Ads were first launched in 2015 and they are one of the most efficient ways to generate leads. Relinquishing the need for a landing page, lead ads allow you to keep the user on Facebook whilst obtaining important information such as their name, email address and phone number.
Most importantly, you can also qualify leads through the use of custom questions. This is great for service based businesses who want to find out more information about potential customers before they pick up the phone and speak to them.
Here at The Good Marketer, we can help you create a lead generation campaign that is designed to reach people at the right time across any device, including mobile. Our social media specialists are here to understand your goals and deliver meaningful results. That’s why we’re recognised as a leading Facebook advertising agency in London for small-to-medium-sized businesses.
With over one billion active users every month, Facebook Messenger has become an integral part of Social Networking. With so many people using the app, it was only a matter of time before Facebook introduced a way for businesses to capitalise on this audience and start to generate revenue.
Marketing through Messenger works because it offers a personalised approach. Its conversational nature means it’s now outperforming email for some businesses; with an incredible 80% open rate and an average 40% increase in click-through rates.
Our Facebook Video Ad Portfolio
View Our Work For Yourself
At The Good Marketer, we take pride in seeing your projects come to fruition. We use our own content team specialising in effective Facebook Ads to create eye-catching content that stands out from the crowd. Combining our expertise as a leading Facebook advertising agency in London with our content marketing experience for video creative, we can provide a full service for video Facebook ads.
Video content gets more attention than all other social media creative – with around 80% of all social media users watching videos. So why not use a Facebook advertising agency that delivers outstanding results and tailored creative to scale your brand?
Frequently Asked Questions
The cost of your Facebook ads can vary widely depending on multiple factors, including your target audience, ad objectives, ad quantity and competition. The average cost per click in the UK is £0.78; however, we cannot guarantee this price for your future ads. This is a rough estimate; yours may be higher or lower.
It’s essential to set a budget that aligns with your advertising goals while testing different ad strategies to determine what works best for your specific campaign. Facebook Ads Manager provides tools to help us control and optimise your spending.
How successful Facebook ads will be for your business depends on your specific goals, target audience and how effectively the campaigns are managed. Our paid social experts have tried and tested strategies to implement on your future campaigns that allow you to reach your ideal customers and promote your products and services effectively and efficiently.
Factors that we will consider when determining whether to use Facebook ads for your business include the following:
- Target Audience
- Ad Quality
- Ad Objectives
- Budget & ROI (return on investment)
- Targeting & Optimisation
- Competition
- Long-Term Strategy
Ultimately, the worth of Facebook ads is subjective and depends on your business’s unique circumstances. Many companies we partner with have found success with Facebook ads, as we approach them strategically while monitoring their performance to ensure they align with your goals and budget.
Our paid social experts work through a complex and customisable process to ensure success for your Facebook ads campaigns. Here’s a simplified overview of how your future ads will work.
Ad Creation – We will start by creating the ad within Facebook Ads Manager, choosing the format, setting your budget, defining the target audience and establishing the objectives.
Targeting – Facebook allows for precise targeting based on demographics, behaviours, interests and more. We can reach a specific audience that is most likely to engage with your ads.
Auction System – The platform uses an auction process to determine which ads to display to users. When someone matches your target audience criteria, they will become eligible to see the ad.
Bidding – We will then set a bid strategy for the ads, which indicates how much you are willing to pay for the action your audience takes. This could be clicks, impressions, conversions etc. Facebook will consider your bid, ad quality and relevance to determine if your ad is displayed.
Placement – The ad will appear on Meta platforms (Facebook, Instagram, Audience Network & Messenger). We can select specific placements or choose to let the platform optimise it for the best results.
Delivery – Facebook’s algorithm then decides when and where to show your ads to maximise their performance. Your ad quality, bid amount and engagement will influence this ad delivery.
Ad Auction – During the auction, your ad will compete with others within the same audience, while Facebook evaluates which ad gets displayed to which users.
Engagement – Users who see your ad can engage with it by clicking, liking, sharing and taking action.
Measuring & Optimising – With its extensive analytics for performance tracking, we can analyse metrics including click-through rate, conversion rate and return on ad spend. Using these insights, we can better optimise your ads over time.
Budget Control – As a business, you will have control over your ad spending. With the help of our paid social experts, you can set daily or lifetime budgets to ensure you stay within your financial limits.
Success with Facebook ads often involves experimentation, optimisation and ongoing monitoring to achieve your advertising goals.
Yes, we can! Not only do we have a dedicated paid social team, but we also have talented content creators who can plan, brief, capture and edit creative content to run alongside the campaign our paid social team set up for you. We can create eye-catching photography assets and videos to make your ads stand out from the crowd. Your Facebook ads are covered every step of the way.
The timeframe for Facebook ads setup will vary depending on the complexity of your ad campaigns. Here is a generalised timeline for the setup process. (This may not be an accurate representation of your specific ads; this is something we can discuss on a call.)
Account Setup – If you do not already have a Facebook Business Manager account set up, this will be a relatively quick process, taking anywhere from a few minutes to half an hour.
Strategy – Planning your campaigns, including target audience, objectives, creatives, and budget, could take only a few hours; however, a detailed approach may last a few days, depending on the complexity.
Creation – The ad itself, including visuals, copy and formatting, usually takes a few hours, up to a day.
Targeting – Setting up precise audience targeting can take some time, especially if you need to research and refine the parameters. This step could take a few hours to 1 or 2 days.
Budgets & Scheduling – This process can be done relatively quickly, usually within a matter of minutes.
Reviews & Approvals – Submitting ads and waiting for Facebook’s approval can take up to 24 hours.
Monitoring & Optimising – Now your ads are live, ongoing monitoring and optimisation are essential. This will take as long as you are willing to invest to achieve the best results.
Overall, the initial setup can be completed in a matter of hours; however, it is important to allocate additional time for planning, research and ongoing management for the most effective advertising.
Our team are transparent, flexible and passionate. We see ourselves as an extension of your team, so your success is our success. We won’t be resting on our laurels when performance is good, we consistently look for ways in which we can optimise your Facebook campaign for better results. Additionally, we monitor campaigns closely to ensure areas of improvement are actioned as quickly as possible. This means you always know where your money is being spent and how we are working to level up your Facebook strategy.
Whether Facebook advertising is the right approach for your business will depend on a few factors, including the target audience, your goals and the budget you have to spend. Facebook ads can be an effective approach for businesses looking to:
- Reach a broader audience
- Target specific demographics
- Increase brand awareness
- Drive website traffic
- Generate leads or sales
- Create a community for better engagement
If you want to find out more about how Facebook advertising can benefit your business, book a call; we can discuss the logistics, budgets, creation and optimisation setting you up for success.
Why Work With Us?
We know there are plenty of Facebook Advertising Agencies to choose from, but here's why our clients love us;
Proactive Facebook Ads Agency
We take on your visions and goals as if they are our own, driving forward your campaign with fresh ideas, in-house creative content and a bespoke strategy informed by your vision for your brand.
Dedicated Account Managers
You’ll have your own dedicated account manager, specifically selected from our team of experts to best suit your business. They will be the engine behind your Facebook advertising strategy and ensure that all your campaigns are running as efficiently and cost-effectively as possible.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries about your account within one working day. So if you want an update about your Facebook campaign outside of your regular meetings, we won’t leave you hanging.
In-House Creative Team
Make the most of your Facebook advertising with creative support from our in-house content specialists. Whether it’s scroll-stopping videos, animations or images, we create content that brings your brand to life and is tailored to the Facebook advertising platform.
Transparent Approach
Gone are the days of being left in the dark by your Facebook ads agency - you’ll be updated on everything from your latest successes to areas for improvement. This means you always know where your money is being spent and what actions we’re taking to level up your Facebook strategy.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business. This means that we won’t be resting on our laurels when performance is good, we’ll be continually looking for opportunities to optimise your Facebook campaign for even better results.
Our Team
Meet a few of our dedicated Facebook Advertising specialists
Pricing
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Audience Research Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction | ||||
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Consultancy Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
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Setup We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running. | 12 - 14 Days | 12 - 14 Days | 10 - 12 Days | 10 - 12 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Our Clients
We're proud to have worked with
Dedicated To Small Businesses
Top Facebook Advertising Agency in London
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
