Facebook Ads
Why Do You Need Facebook Advertising?
Brand Awareness
Engage your audience with user-friendly content from images to videos.
Audience Targeting
Take advantage of over 2 billion active accounts to present Facebook product ads to.
Ecommerce
Utilise the Facebook Pixel and increase sales of your products/services.
Facebook Advertising Case Studies
Let our results do the talking by reading our case studies below.
Facebook Ad Platform
The Facebook Ad platform uses a highly effective targeting system that can identify your ideal customer.
With such high levels of users, you can almost guarantee your target customer is on there; waiting for you to advertise to them. You can target anybody.
Whatever you’re selling, you will find the customer that wants or needs that product!
The Facebook Ad platform uses a highly effective targeting system that can identify your ideal customer. For example, their likes, age and location. Today, there aren’t many websites that don’t have the Facebook Pixel installed, categorising users’ interests so ads can be targeted.
And, using this to your advantage, our expert Facebook marketing agency uses expertise to increase the likelihood of sales for your business; because we can target the customers more likely to need and buy your products or services.
Facebook Advertising Services
Our expert team works to leverage lucrative results, using data to fuel your strategy.
Facebook Lead Ads were first launched in 2015 and they are one of the most efficient ways to generate leads. Relinquishing the need for a landing page, lead ads allow you to keep the user on Facebook whilst obtaining important information such as their name, email address and phone number.
Most importantly, you can also qualify leads through the use of custom questions. This is great for service based businesses who want to find out more information about potential customers before they pick up the phone and speak to them.
Here at The Good Marketer, we can help you create a lead generation campaign that is designed to reach people at the right time, across any device including mobile. Our innovative Facebook Marketing Agency works to understand your goals and deliver meaningful results.
With over one billion active users every month, Facebook Messenger has become an integral part of Social Networking. With so many people using the app, it was only a matter of time before Facebook introduced a way for businesses to capitalise on this audience and start to generate revenue.
Marketing through Messenger works because it offers a personalised approach. Its conversational nature means it’s now outperforming email for some businesses; with an incredible 80% open rate and an average 40% increase in click-through rates.
Facebook Remarketing can have a BIG impact on a business. Delivering immediate results – as a customer who has previously visited your website or engaged with your ad is 70% more likely to convert and purchase!
Whaaaat?! We know! And it’s because of the power of the mighty Facebook Pixel. By installing it on your website or app we can use it to leverage your business in SO many ways:
✅By targeting anyone who visited your website within the last 180 days. This is fantastic if you want to re-engage people who may have forgotten about you or remind recent website visitors of products they’ve viewed and not yet purchased.
✅By tracking the activity on your website; from when a product is added to the basket or a visitor has signed up to your email list. All aspects of your website can be tracked – and we can then leverage this in our campaigns to drive sales and sign-ups.
✅By finding more people who may buy your products or enquire about your services so you can quickly grow your business.
Dynamic Product Ads are one of the most powerful ways for E-Commerce brands to drive revenue and increase their ROAS (Return On Advertising Spend).
To explain: Have you ever been on Amazon, viewed a product, then checked your Facebook page? If so, did you immediately see the product you’d been looking at? That’s a Dynamic Product Ad!
Send ‘gentle’ reminders…
With this type of campaign, you benefit from the ability to personalise Facebook ads for your business and remind people of items they’ve not yet purchased. You can also draw further revenue from customers by targeting them with products that are similar to those already viewed or purchased.
They provide a reminder of already seen, but forgotten items – and the ability to show those customers similar products. So our team can create results-driven campaigns that find your ideal customer by showing them adverts relevant to products they’ve previously viewed. And we achieve this by understanding you, your business and your potential customers, and using the right tools to design effective Facebook product ads, and get you the desired results. .
We like to think of it as ‘part magic/part technology’!
The Facebook Pixel is an invaluable analytics tool (code) created by Facebook gurus. And The Good Marketer team use it to great effect when building targeted campaigns to get you more business.
By installing it on your website (don’t worry, we can take care of that for you!) the Pixel can assist us by monitoring visitors to your site and using that data to help us track conversions from Facebook Ads for your business. Simply, having this intelligence at our fingertips helps us target the right audiences for your future ads, and remarket to those who’ve already visited your site.
It’s useful because it lets us know they’re interested in what you offer (or they wouldn’t have visited your site to begin with, right?). But what’s SO smart is that we can now put your products in front of the customers who, for whatever reason, didn’t take that final step and purchase or book the first time around. It could have been for any number of reasons; but what’s important is we can now talk to them again and remind them you’re still here and still have something great to offer them!
Our Video Ad Portfolio
View Our Work For Yourself
At The Good Marketer, we take pride in seeing your projects come to fruition. We use our own specialist videographer to create eye-catching content to make your ads stand out from the crowd. Combining our Facebook advertising knowledge and content marketing experience for video creative perfectly designed to stop the scroll and scale your Facebook ad spend.
Video content gets more attention than all other social media creative – with around 80% of all social media users watching videos. So why not use a Facebook advertising agency that delivers outstanding results and tailored creative to scale your brand?
Why Work With Us?
We know there are a plenty of Facebook Advertising Agencies to choose from, here's why our clients love us;
Proactive Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Times
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise Facebook advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your Facebook ad agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Team
Meet a few of our dedicated Facebook Advertising specialists
Pricing
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss further or need something a little more flexible, book a call.
| Starter | Advanced | Elite | Ultimate | |
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£
750
Per month + VAT
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£
1250
Per month + VAT
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£
2000
Per month + VAT
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£
3500
Per month + VAT
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Included Hours
To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. |
15 | 30 | 45 | 75 |
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Term
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3 Months | 3 Months | 6 Months | 6 Months |
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Team Member
They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. |
Account Executive | Account Manager | Account Manager | Account Manager |
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Audience Research
Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction |
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Copywriting
Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. |
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Campaign Setup
Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. |
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Management & Optimisation
Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations |
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Conversion Rate Optimisation
CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. |
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Google Analytics Tracking
We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard |
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Monthly Reports
We share user-friendly monthly reports so we can take the information we provide you to the next level. |
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| Bespoke Report Dashboard
We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! |
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Consultancy
Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share! |
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Digital Strategy
These are not ’one size fits all’ - they are personal to your business and your specific goals. |
1 Month | 3 Months | 6 Months | |
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Meetings
These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… |
Fortnightly | Fortnightly | Weekly | Weekly |
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Setup
We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running. |
12 - 14 Days | 12 - 14 Days | 7 - 10 Days | 7 - 10 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend"
Our Clients
We're proud to have worked with
