Why Facebook Ads, You Ask?

Let’s just cut to the chase – Facebook Ads are one of the holy grails of online advertising for SMEs. Why? Well, with a whopping 2 billion active users, you’ve got a captive audience waiting to be impacted by your game-changing brand.

Even in the post-iOS 14 era, Facebook Ads are the ultimate high-converting machine. Why would you continue wasting your money on mediocre marketing when you could be crushing it with ads produced by a top Facebook advertising agency?

Brand Awareness

Through the power of image and video, engage your audience with user-friendly content.

Audience Targeting

Take advantage of 2 billion+ active users & relevant audiences to present product ads to.

Ecommerce

Utilise the Facebook Pixel and increase sales of your products/services.

The Right Audience At The Right Time

Perfect audience targeting? Completed it.

Say goodbye to guesswork and hello to precision targeting. With our Facebook ads agency, you can reach the ideal audience with detailed precision.

We can create an audience based on interests, age and location. With so many websites giving data to the Facebook Pixel, categorising users’ interests has never been easier.

Whether that’s mums in Surrey, Gen X travellers or hipsters of London, our specialists have the tools and skillset required to make it happen. You can sit back and relax, knowing your ads are in the very best hands.

Ads That Deliver; That’s The TGM Way

Let Our Results Do The Talking…

175% increase in overall revenue generated
VIEW CASE STUDY
Generated An average FB/IG ROAS of 21.12
VIEW CASE STUDY
generated over £4,600,000 in revenue
VIEW CASE STUDY
Overall ROAS of 3.35 in a three month period
VIEW CASE STUDY
Generated £20,000+ in sales from a low ad spend
VIEW CASE STUDY
2,900% Increase in monthly shopify revenue
VIEW CASE STUDY

Lights, Camera, Action!

Video Ads That Wow

Let’s face it: attention spans are shorter than ever! Hey! You still with us? That’s where video ads come in.

Around 80% of all social media users watch videos. So why not use a Facebook Ads Agency in London that delivers tailored creatives to scale your brand?

With our killer video content, your products will catch your audience’s eyes in no time. We take pride in seeing your projects come to fruition. We use our own content team, which specialises in effective Facebook ads, to create compelling content that stands out from the crowd. Combining our expertise as a leading Facebook advertising agency with extensive content marketing experience for video creatives, we can provide you with a full-service solution.

A Leading Facebook Ads Agency in London

Data-Driven Services That Drive Results

Ready To Dominate The Digital World?

If you’re serious about taking your brand to the next level, then it’s time to partner with The Good Marketer. What are you waiting for? Let’s make some magic happen.

Frequently Asked Questions

The cost of your Facebook ads can vary widely depending on multiple factors, including your target audience, ad objectives, ad quantity and competition. The average cost per click in the UK is £0.78; however, we cannot guarantee this price for your future ads. This is a rough estimate; yours may be higher or lower.

It’s essential to set a budget that aligns with your advertising goals while testing different ad strategies to determine what works best for your specific campaign. Facebook Ads Manager provides tools to help us control and optimise your spending.

How successful Facebook ads will be for your business depends on your specific goals, target audience and how effectively the campaigns are managed. Our paid social experts have tried and tested strategies to implement on your future campaigns that allow you to reach your ideal customers and promote your products and services effectively and efficiently.

Factors that we will consider when determining whether to use Facebook ads for your business include the following:

  • Target Audience
  • Ad Quality
  • Ad Objectives
  • Budget & ROI (return on investment)
  • Targeting & Optimisation
  • Competition
  • Long-Term Strategy

Ultimately, the worth of Facebook ads is subjective and depends on your business’s unique circumstances. Many companies we partner with have found success with Facebook ads, as we approach them strategically while monitoring their performance to ensure they align with your goals and budget.

Our paid social experts work through a complex and customisable process to ensure success for your Facebook ads campaigns. Here’s a simplified overview of how your future ads will work.

Ad Creation – We will start by creating the ad within Facebook Ads Manager, choosing the format, setting your budget, defining the target audience and establishing the objectives.

Targeting – Facebook allows for precise targeting based on demographics, behaviours, interests and more. We can reach a specific audience that is most likely to engage with your ads.

Auction System – The platform uses an auction process to determine which ads to display to users. When someone matches your target audience criteria, they will become eligible to see the ad.

Bidding – We will then set a bid strategy for the ads, which indicates how much you are willing to pay for the action your audience takes. This could be clicks, impressions, conversions etc. Facebook will consider your bid, ad quality and relevance to determine if your ad is displayed.

Placement – The ad will appear on Meta platforms (Facebook, Instagram, Audience Network & Messenger). We can select specific placements or choose to let the platform optimise it for the best results.

Delivery – Facebook’s algorithm then decides when and where to show your ads to maximise their performance. Your ad quality, bid amount and engagement will influence this ad delivery.

Ad Auction – During the auction, your ad will compete with others within the same audience, while Facebook evaluates which ad gets displayed to which users.

Engagement – Users who see your ad can engage with it by clicking, liking, sharing and taking action.

Measuring & Optimising – With its extensive analytics for performance tracking, we can analyse metrics including click-through rate, conversion rate and return on ad spend. Using these insights, we can better optimise your ads over time.

Budget Control – As a business, you will have control over your ad spending. With the help of our paid social experts, you can set daily or lifetime budgets to ensure you stay within your financial limits.

Success with Facebook ads often involves experimentation, optimisation and ongoing monitoring to achieve your advertising goals.

Yes, we can! Not only do we have a dedicated paid social team, but we also have talented content creators who can plan, brief, capture and edit creative content to run alongside the campaign our paid social team set up for you. We can create eye-catching photography assets and videos to make your ads stand out from the crowd. Your Facebook ads are covered every step of the way.

The timeframe for Facebook ads setup will vary depending on the complexity of your ad campaigns. Here is a generalised timeline for the setup process. (This may not be an accurate representation of your specific ads; this is something we can discuss on a call.)

Account Setup – If you do not already have a Facebook Business Manager account set up, this will be a relatively quick process, taking anywhere from a few minutes to half an hour.

Strategy – Planning your campaigns, including target audience, objectives, creatives, and budget, could take only a few hours; however, a detailed approach may last a few days, depending on the complexity.

Creation – The ad itself, including visuals, copy and formatting, usually takes a few hours, up to a day.

Targeting – Setting up precise audience targeting can take some time, especially if you need to research and refine the parameters. This step could take a few hours to 1 or 2 days.

Budgets & Scheduling – This process can be done relatively quickly, usually within a matter of minutes.

Reviews & Approvals – Submitting ads and waiting for Facebook’s approval can take up to 24 hours.

Monitoring & Optimising – Now your ads are live, ongoing monitoring and optimisation are essential. This will take as long as you are willing to invest to achieve the best results.

Overall, the initial setup can be completed in a matter of hours; however, it is important to allocate additional time for planning, research and ongoing management for the most effective advertising.

Our team are transparent, flexible and passionate. We see ourselves as an extension of your team, so your success is our success. We won’t be resting on our laurels when performance is good, we consistently look for ways in which we can optimise your Facebook campaign for better results. Additionally, we monitor campaigns closely to ensure areas of improvement are actioned as quickly as possible. This means you always know where your money is being spent and how we are working to level up your Facebook strategy.

Whether Facebook advertising is the right approach for your business will depend on a few factors, including the target audience, your goals and the budget you have to spend. Facebook ads can be an effective approach for businesses looking to:

  • Reach a broader audience
  • Target specific demographics
  • Increase brand awareness
  • Drive website traffic
  • Generate leads or sales
  • Create a community for better engagement

If you want to find out more about how Facebook advertising can benefit your business, book a call; we can discuss the logistics, budgets, creation and optimisation setting you up for success.

Why Work With Us?

We know there are plenty of Facebook Advertising Agencies to choose from, but here's why our clients love us;

Proactive Facebook Ads Agency

We take on your visions and goals as if they are our own, driving forward your campaign with fresh ideas, in-house creative content and a bespoke strategy informed by your vision for your brand.

Dedicated Account Managers

You’ll have your own dedicated account manager, specifically selected from our team of experts to best suit your business. They will be the engine behind your Facebook advertising strategy and ensure that all your campaigns are running as efficiently and cost-effectively as possible.

One Working Day Response Time

No one likes to be kept waiting, which is why we always endeavour to respond to any queries about your account within one working day. So if you want an update about your Facebook campaign outside of your regular meetings, we won’t leave you hanging.

In-House Creative Team

Make the most of your Facebook advertising with creative support from our in-house content specialists. Whether it’s scroll-stopping videos, animations or images, we create content that brings your brand to life and is tailored to the Facebook advertising platform.

Transparent Approach

Gone are the days of being left in the dark by your Facebook ads agency - you’ll be updated on everything from your latest successes to areas for improvement. This means you always know where your money is being spent and what actions we’re taking to level up your Facebook strategy.

Your Success is Our Success

We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business. This means that we won’t be resting on our laurels when performance is good, we’ll be continually looking for opportunities to optimise your Facebook campaign for even better results.

Our Team

Meet a few of our dedicated Facebook Advertising specialists

Kalum Wilson Headshot

Our Pricing Promise

Packages to suit small businesses.

The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.

 StarterAdvancedEliteUltimate
 
£ 800 Per month + VAT
£ 1600 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
Included Hours

To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.

15304575
Term
3 Months3 Months6 Months6 Months
Team Member

They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.

Account Executive Account ExecutiveAccount ManagerAccount Manager
Audience Research

Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction

Copywriting

Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.

Campaign Setup

Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.

Management & Optimisation

Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations

Conversion Rate Optimisation

CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.

Google Analytics Tracking

We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard

Monthly Reports

We share user-friendly monthly reports so we can take the information we provide you to the next level.

Bespoke Report Dashboard

We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!

Consultancy

Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!

Meetings

These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…

FortnightlyFortnightlyWeeklyWeekly
Setup

We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.

12 - 14 Days12 - 14 Days10 - 12 Days10 - 12 Days
BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Starter

£ 800 Per Month + VAT
  • List Item #1

Advanced

£ 1600 Per Month + VAT
  • List Item #1

Elite

£ 2400 Per Month + VAT
  • List Item #1

Ultimate

£ 4000 Per Month + VAT
  • List Item #1

Our Clients

We're proud to have worked with

Dedicated To Small Businesses

Top Facebook Advertising Agency in London

Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

  • Starter
  • £800
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    15

  • Term
    3 Months
  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    12-14 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Advanced
  • £1600
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    30

  • Term
    3 Months
  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Elite
  • £2400
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    45

  • Term
    6 Months
  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard
  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Meetings
    Weekly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Ultimate
  • £4000
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    75

  • Term
    6 Months
  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard
  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy
  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

GET YOUR FREE ACCOUNT AUDIT