Pay Per Click - What’s The Big Deal?

We can help you get your business seen by the right audience at the right time.

Here at The Good Marketer, we have specialists in every nook and cranny of the PPC universe. To put it simply, we are your proactive partner for sustainable business growth and unmatched ROI.

We’re not your average London PPC agency – we specialise in PPC management for small and medium businesses, so our priority and expertise lies in providing the best value for money no matter how big or small the budget/niche or trending your product may be. We build profitable campaigns from the ground up and always look for opportunities to optimise for greater returns.

The PPC Advertising Agency in London That Your Business Needs

Well, for starters, we’re not just in it for a paycheck. From our base in Shoreditch, our team of dedicated, passionate and results-driven marketers craft compelling campaigns tailored to your business. We actively target key stages of the conversion funnel while our carefully honed formula matches audience personas with adaptive messaging and creative ads to drive performance.

Our priority is squeezing every last drop of value out of your budget – there will be no wasted ad spend here; thank you very much!

With our team by your side, we can expand your reach through paid ads, targeting new/cold audiences, and implementing dynamic remarketing to re-introduce customers to the sales cycle.

Enough About Us, Let’s Talk Results

Of course, we have the case studies to back up our claims! Our Pay Per Click Agency in London has helped businesses just like you thrive online. Sit back, relax and see for yourself.

Yr Pod, Hertfordshire

Generated £70,000 In Monthly Revenue From Facebook
VIEW CASE STUDY

Supereight, Nottingham

£150,000 Revenue Generated From Facebook Ads
VIEW CASE STUDY

Skills Training Group, Scotland

140% increase in average conversion rates
VIEW CASE STUDY

Fashion Boutique, London

Generated an average Facebook ROAS of 3.51 in six months
VIEW CASE STUDY

Kavee Cages, Isle Of Wight

Generated An Average ROAS OF 21.12 FROM Facebook
VIEW CASE STUDY

Centre For Surgery, London

64% increase in leads as a result of Google Advertising
VIEW CASE STUDY

With Bling, London

Scaled revenue by 2,900% in less than 18 months
VIEW CASE STUDY

The House Outfit, Newcastle

175% increase in the Total Revenue generated to date
VIEW CASE STUDY

Relco London, Essex

41% increase in revenue from facebook & seo
VIEW CASE STUDY

Our Team (The Avengers Of PPC)

Our PPC Agency in London has an in-house creative team as well as experienced Paid Media specialists, so we’re the go-to for businesses looking to maximise results. Get in touch today to discuss how our results-driven PPC services in London can get your business seen across search and social.

Meet a few of our dedicated PPC management specialists.

Killer Paid Search Services

Why Bother With The Rest When You Could Be Working With The Best?

A Leading Pay-Per-Click Agency in London

Why Work With Us?

We know we’re not the only PPC Advertising Agency in London - there are plenty to choose from, but here's why our clients love us;

Proactive PPC Agency

We take the lead from conducting the initial analysis to thorough reporting, staying in regular contact throughout the entire process.

Dedicated Account Managers

Receive support and guidance from our specialist account managers, who take on your visions and goals as if they are their own.

One Working Day Response Time

No one likes to be kept waiting, which is why we always endeavour to respond to any PPC queries within one working day.

In-House Creative Team

Maximise PPC advertising opportunities with scroll-stopping creatives, from images to videos, all produced by our in-house specialists.

Transparent Approach

Gone are the days of being left in the dark by your PPC agency in London - you’ll be updated on everything from your latest successes to areas for improvement.

Your Success is Our Success

We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.

How We Deliver Results

The PPC Agency That Will Help You Thrive Online

As an experienced PPC Agency, we have a carefully-honed formula in which we pair defined audience personas with adaptive messaging and creative ads to drive performance. 

With an in-house creative team as well as experienced Paid Media specialists, we’re the go-to for businesses looking to maximise results with PPC. Get in touch today to discuss how our pay-per-click specialist agency can use PPC advertising to get your business seen across search and social.

Frequently Asked Questions

Pay-per-click advertising is something every business should consider as part of their marketing strategy. Through tailored ads that appear when users search for specific keywords related to your business, your message reaches those actively seeking your products or services – maximising your chances of converting clicks into customers.

With PPC, your business would gain measurable results that can help you continuously optimise your campaigns. With this level of personalisation, it can help businesses boost their digital presence and drive them closer to their goals.

Our PPC packages include a range of services designed to optimise the effectiveness of your online advertisement. Here’s a breakdown of everything that’s included:

Audience Research: This involves in-depth research to identify and target the most relevant and high-converting audience for your business – helping to ensure your ad campaigns reach more people and the right people.

Copywriting: Crafting compelling ad copy is essential for attracting clicks and conversions. Our services include copywriting to create attention-grabbing ad content that resonates with your target audience.

Campaign Setup: Setting up PPC campaigns involves configuring ad platforms like Google Ads or Microsoft Ads, selecting keywords, creating ad groups, and establishing campaign objectives to get your ads up and running effectively.

Management & Optimisation: Continuous monitoring and management of your PPC campaigns are crucial for success. This includes adjusting bid strategies, optimising keyword targeting, and making necessary changes to improve performance over time.

Conversion Rate Optimisation: This involves strategies to increase the likelihood of visitors taking a desired action, such as purchasing or filling out a contact form after clicking on your ads. It can include A/B testing, landing page optimisation, and more.

Google Analytics Tracking: Integrating Google Analytics into your PPC campaigns helps track user behaviour, conversion paths, and other key metrics. This data is vital for making informed decisions and refining your ad strategy.

Monthly Reports: Your business will receive regular reports tracking the performance of your PPC campaigns. These monthly reports provide insights into key metrics, such as click-through rates, conversion rates, and ROI, allowing you to gauge the effectiveness of your advertising efforts and make necessary changes.

Report Dashboard: Our custom dashboards can provide a centralised view of your PPC campaign data. It’s a convenient way to visualise performance metrics and trends over time, making it easier to make data-driven decisions.

Consultancy: Our PPC experts will be available to provide guidance and recommendations based on your campaign’s performance- offering insights on strategy adjustments, budget allocation, and other aspects of your advertising efforts.

The price you pay for your individual PPC marketing campaigns will depend on your industry, the competitive market, your target audience and the chosen keywords. For this style of campaign, you will pay each time a user clicks on your ad. Budgets should be flexible and adaptable, allowing you and your account manager to set daily or monthly limits that align with your needs. It’s important to note here that highly competitive keywords may have higher cost per click, and you should continuously optimise your campaigns for the best results. We will work with you to create a strategy that aligns with your campaign objectives and budget constraints.

If you’re looking to improve your PPC marketing efforts in 2024, at The Good Marketer, we’ve carefully selected pricing strategies to suit your business needs. Remember, in addition to these packages, you’ll need a separate budget for actual ad spend. Our PPC specialists can help you determine the right ad spend and overall general approach to PPC marketing to help your business grow.

While we aren’t always able to guarantee specific results through PPC ads, we take a data-driven approach to our decision-making, maximising success. In some cases, the initial results won’t meet expectations; however, we focus on setting realistic goals, continuous optimisation, transparency and clear KPIs to track progress.

Typically, there are 3 main reasons your campaigns might not be driving the expected results:

  1. Poorly targeted audience: in this case, we will analyse your current audience data, adjusting demographics, interests or keywords accordingly. Your account manager will then monitor the new performance with these adjustments.
  2. Ineffective copy and creative: in this case, we will test a new variation, amending the headlines, ad copy and visuals to see what resonates best with your audience. A/B testing can help identify the high-performing elements of your campaigns, enabling us to refine areas based on performance metrics.
  3. Misaligned keywords and strategies: in this case, we will conduct a thorough keyword analysis ensuring your chosen keywords align with your campaign goals, updating bids accordingly. We will review all ad groups and campaigns to ensure there is consistency in messaging and monitor performance metrics regularly to achieve better results.

However, our experienced team is here to guide you through the complexities of PPC advertisement, ensuring that your campaigns are successful and cost-effective.

PPC is like an online auction for ad space, placing your business in front of the people who are actively looking for what you offer. When you want your ads to appear on search engines or websites, you’re able to target specific keywords and audiences, reaching individuals who are more likely to be interested in your adverts.

The reason why this marketing strategy can be a cost-effective approach is that you only pay when someone clicks on your ad, not just to anyone that it has reached. It allows you to build a personal targeted audience, tracks results in real-time and helps to create more conversions.

Types of PPC advertisement:

Search Engine: Displayed on search engine result pages (SERPs) based on targeted and relevant keywords.

Display: Banners, images, or videos displayed on various websites, typically targeted based on demographics, interests, or browsing behaviour.

Remarketing/Retargeting: Targeting ads to users who have previously visited your website or interacted with your content.

Shopping: Product-based ads displayed on search engines, showcasing images and details of specific products.

Video: Ads shown before, during, or after online content on video-sharing platforms.

App: Mobile application promotion within other apps or on app stores to drive downloads and usage.

Social Media: Leveraging paid advertising on platforms like Facebook, Instagram and X to target specific audiences, drive engagement and improve conversions.

PMAX: An advanced strategy used to optimise across various Google networks, delivering dynamic and effective ads to a broader audience.

We thrive on diversity! Our expertise extends to a multitude of industries, from the world of jewellery and hair extensions to air freight and online education. You name it, we can do it!.

Our team keeps an eye on your account weekly to monitor performance, ensuring that it runs smoothly and effectively; however, please also note that this number could increase following new activity or recent optimisations. As part of our ongoing effort to improve your account, we also perform fortnightly checklists to identify opportunities for further optimisation.

Do not hesitate to get in touch if you have any questions or require further information/assistance. Your account contact will respond to any queries you have within one working day.

To put it simply – yes. Every business, no matter its size or industry, can benefit from PPC advertising due to its ability to deliver targeted results, immediate visibility and flexible budget control. With the right PPC platform and strategy, you can reach your desired audience, measure performance in real-time and adapt to changing marketing conditions – making it a valuable tool for any business. For more information about our PPC services, get in touch.

Our London PPC Agency Is Proud To Have Worked With

Pricing

Packages to suit all businesses

 StarterAdvancedEliteUltimate
 
£ 800 Per month + VAT
£ 1600 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
Included Hours

To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.

15304575
Term
3 Months3 Months6 Months6 Months
Team Member

They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.

Account Executive Account ExecutiveAccount ManagerAccount Manager
Audience Research

Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction

Copywriting

Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.

Campaign Setup

Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.

Management & Optimisation

Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations

Conversion Rate Optimisation

CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.

Google Analytics Tracking

We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard

Monthly Reports

We share user-friendly monthly reports so we can take the information we provide you to the next level.

Bespoke Report Dashboard

We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!

Consultancy

Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!

Meetings

These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…

FortnightlyFortnightlyWeeklyWeekly
Setup

We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.

12 - 14 Days12 - 14 Days10 - 12 Days10 - 12 Days
BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Starter

£ 800 Per Month + VAT
  • List Item #1

Advanced

£ 1600 Per Month + VAT
  • List Item #1

Elite

£ 2400 Per Month + VAT
  • List Item #1

Ultimate

£ 4000 Per Month + VAT
  • List Item #1
  • Starter
  • £800
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    15

  • Term
    3 Months
  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    12-14 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Advanced
  • £1600
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    30

  • Term
    3 Months
  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Elite
  • £2400
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    45

  • Term
    6 Months
  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard
  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Meetings
    Weekly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Ultimate
  • £4000
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    75

  • Term
    6 Months
  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard
  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy
  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

GET YOUR FREE ACCOUNT AUDIT