Why Partner With a Facebook Ads Company?
Let’s just cut to the chase: Facebook Ads are one of the holy grails of online advertising for SMEs. Why? Well, with billions of active users, you’ve got a captive audience waiting to be reached by your game-changing brand.
Even in a signal-limited, privacy-first era, Facebook ads remain the ultimate way to reach the right audience and turn interest into sales. Why would you continue wasting your money on mediocre marketing when you could be crushing it with ads produced by a top Facebook advertising agency?
Brand Awareness
Through the power of image and video, engage your audience with user-friendly content.
Audience Targeting
Take advantage of billions of active users & relevant audiences to present product ads to.
eCommerce
Utilise the Meta Pixel and increase sales of your products/services.
The Right Audience At The Right Time
Say goodbye to guesswork and hello to precision targeting. With our Facebook ads company, you can reach your ideal audience with precise targeting.
Manual targeting is no longer the only way we achieve precision. Meta’s ad system is increasingly powered by AI, and The Good Marketer makes a great team with Andromeda. The algorithm identifies your most likely buyers in real time while we develop your creatives and strategy. We can create an audience based on interests, age and location. With so many websites giving data to the Meta Pixel, categorising users’ interests has never been easier (engineering.fb.com).
Whether that’s mums in Surrey, Gen X travellers or hipsters of London, our specialists have the tools and skills required to make it happen. You can sit back and relax, knowing your ads are in the very best hands.
Ads That Deliver; That’s The TGM Way
Let Our Results Do The Talking…
ARAMIC Fragrance
Relco London
The Chocolate Gift Company
Lights, Camera, Action!
Video Ads That Wow
Let’s face it: attention spans are shorter than ever! Hey! Are you still with us? That’s where video ads come in.
Around 80% of all social media users watch videos. So why not use a Facebook Ads Agency in London that delivers tailored creatives to scale your brand?
With our killer video content, your products will catch your audience’s eyes in no time. We take pride in seeing your projects come to fruition. We use our own content team, which specialises in effective Facebook Ads, to create compelling content that stands out from the crowd. Combining our expertise as a leading Facebook advertising agency with extensive content marketing experience for video creatives, we can provide you with a full-service solution.
A Leading Facebook Ads Agency in London
Data-Driven Services That Drive Results
Have you ever viewed a product on Amazon, checked your Facebook page, and immediately seen the product you’d just been looking at? That’s a Dynamic Product Ad, one of the most powerful ways for eCommerce brands to drive revenue and increase their ROAS (Return on Advertising Spend).
With this type of campaign, personalised Facebook ads remind users of items they need/want to purchase. You can also generate additional revenue from customers by targeting them with products similar to those they have already viewed or purchased.
Our Facebook advertising agency achieves this by understanding you, your business, and your potential customers, and by using the right tools to design effective Facebook product ads that deliver results. We like to think of it as ‘part magic, part technology’!
As a trusted Facebook agency, we’re at the forefront of Facebook’s latest innovations, from targeting to tracking. The Meta Pixel is an invaluable tracking tool (code).
By installing it on your website (don’t worry, we can take care of that for you), the Pixel can help us monitor visitors to your site and use that data to track conversions from Facebook Ads for your business. Put simply, having this intelligence at our fingertips helps us target the right audiences for your future ads and remarket to those who’ve already visited your site.
The Pixel data shows they’re interested in what you offer (or they wouldn’t have visited your site to begin with, right?). But what’s SO smart is that we can now put your products in front of the customers who, for whatever reason, didn’t take that final step and purchase or book the first time around. It could have been for any number of reasons, but what’s important is that we can now talk to them again and remind them you’re still here and still have something great to offer them! As a Facebook advertising agency, we find nothing more satisfying than knowing we’ve turned an interested user into a loyal customer.
Facebook Remarketing can have a BIG impact on a business. It delivers immediate results: customers who previously visited your website or engaged with your ad are 70% more likely to convert and purchase!
Whaaaat?! We know! And it’s because of the power of the mighty Meta Pixel. By installing it on your website or app, we can use it to leverage your business in SO many ways:
- By targeting anyone who visited your website within the last 180 days. This is fantastic if you want to re-engage people who may have forgotten about you or remind recent website visitors of products they’ve viewed but not yet purchased.
- By tracking activity on your website, from when a product is added to the basket or a visitor signs up to your email list. All aspects of your website can be tracked, and we can leverage our expertise as a Facebook ads agency to use this in our campaigns to drive sales and sign-ups.
- By finding more people who may buy your products or enquire about your services, you can quickly grow your business.
Facebook Lead Ads were first launched in 2015 and remain one of the most efficient ways to generate leads. Eliminating the need for a landing page, lead ads allow you to keep the user on Facebook whilst collecting key information such as their name, email address, and phone number.
Most importantly, you can also qualify leads using custom questions. This is great for service-based businesses that want to learn more about potential customers before they pick up the phone to speak with them.
Here at The Good Marketer, we can help you create a lead-generation campaign designed to reach people at the right time on any device, including mobile. Our social media specialists are here to understand your goals and deliver meaningful results. That’s why we’re recognised as a leading Facebook advertising agency in London for small and medium-sized businesses.
Advantage+ is Meta’s AI-driven campaign engine; it’s where most of the results come from. Instead of building and managing every audience, placement, and budget one by one, Advantage+ lets Meta find your potential buyers, test creative assets across Meta platforms, and allocate your budget where it works best. It does so in real time at scale, speeding up a process that was once done manually.
It doesn’t do it all by itself, though. If you give weak creative assets, send bad signals, and have no clear goals, your budget will be wasted. Give it strong assets, clean Pixel signals and a clear objective, and it glides.
That’s the bit we own. We set Advantage+ up properly, give it creatives worth testing, keep your tracking clean, watch how it spends, monitor it, rein it in, refresh creatives, and adjust goals so the automation keeps working for you. You get Meta’s AI to handle repetitive tasks, with specialists ensuring it stays on the path you’ve set.
Ready To Dominate The Digital World?
If you’re serious about taking your brand to the next level, then it’s time to partner with The Good Marketer. What are you waiting for? Let’s make some magic happen.
Why Work With Us?
We know there are plenty of Facebook advertising agencies to choose from, but here's why our clients love us.
Proactive Facebook Ads Agency
We take on your visions and goals as if they are our own, driving forward your campaign with fresh ideas, in-house creative content and a bespoke strategy informed by your vision for your brand.
Dedicated Account Managers
You’ll have your own dedicated account manager, specifically selected from our team of experts to best suit your business. They will be the engine behind your Facebook advertising strategy and ensure that all your campaigns are running as efficiently and cost-effectively as possible.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries about your account within one working day. So if you want an update about your Facebook campaign outside of your regular meetings, we won’t leave you hanging.
In-House Creative Team
Make the most of your Facebook advertising with creative support from our in-house content specialists. Whether it’s scroll-stopping videos, animations or images, we create content that brings your brand to life and is tailored to the Facebook advertising platform.
Transparent Approach
Gone are the days of being left in the dark by your Facebook ads agency - you’ll be updated on everything from your latest successes to areas for improvement. This means you always know where your money is being spent and what actions we’re taking to level up your Facebook strategy.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business. This means that we won’t be resting on our laurels when performance is good, we’ll be continually looking for opportunities to optimise your Facebook campaign for even better results.
Our Team
Meet a few of our dedicated Facebook Advertising specialists
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
845
Per month + VAT |
£
1625
Per month + VAT |
£
2600
Per month + VAT |
£
4225
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 13 | 25 | 40 | 65 |
| Term | 6 Months | 6 Months | 6 Months | 6 Months |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Package Excludes Any Advertising Spend
Our Clients.
We're proud to have worked with
Facebook Agency FAQs
The cost of your Facebook ads can vary widely depending on multiple factors, including your target audience, ad objectives, ad quantity and competition. The average cost per click in the UK is £0.78; however, we cannot guarantee this price for your future ads. This is a rough estimate; yours may be higher or lower.
It’s essential to set a budget aligned with your advertising goals and test different ad strategies to determine what works best for your specific campaign. Facebook Ads Manager provides tools to help us control and optimise your spending.
It’s essential to set a budget that aligns with your advertising goals while testing different ad strategies to determine what works best for your specific campaign. Facebook Ads Manager provides tools to help us control and optimise your spending.
ow successful Facebook ads will be for your business depends on your specific goals, target audience and how effectively the campaigns are managed. Our paid social experts have tried-and-tested strategies to implement in future campaigns that help you reach your ideal customers and promote your products and services effectively and efficiently.
Factors that we will consider when determining whether to use Facebook ads for your business include the following:
- Target audience
- Ad quality
- Ad objectives
- Budget & ROI (return on investment)
- Targeting & optimisation
- Competition
- Long-term strategy
Ultimately, the worth of Facebook ads is subjective and depends on your business’s unique circumstances. Many companies we partner with have found success with Facebook ads, as we approach them strategically while monitoring their performance to ensure they align with your goals and budget.
Factors that we will consider when determining whether to use Facebook ads for your business include the following:
- Target Audience
- Ad Quality
- Ad Objectives
- Budget & ROI (return on investment)
- Targeting & Optimisation
- Competition
- Long-Term Strategy
Ultimately, the worth of Facebook ads is subjective and depends on your business’s unique circumstances. Many companies we partner with have found success with Facebook ads, as we approach them strategically while monitoring their performance to ensure they align with your goals and budget.
Our paid social experts follow a complex, customisable process to ensure the success of your Facebook ad campaigns. Here’s a simplified overview of how your future ads will work.
Ad Creation – We will start by creating the ad within Facebook Ads Manager, choosing the format, setting your budget, defining the target audience and establishing the objectives.
Targeting – Facebook allows for precise targeting based on demographics, behaviours, interests and more. We can reach the specific audience most likely to engage with your ads. Meta AI finds the people most likely to convert, while we search for the right signals and creative to ensure it goes in the right direction.
Auction System – The platform uses an auction process to determine which ads to display to users. When someone matches your target audience criteria, they will become eligible to see the ad.
Bidding – We will then set a bid strategy for the ads, which indicates how much you are willing to pay for the action your audience takes. This could be clicks, impressions, conversions, etc. Facebook will consider your bid, ad quality and relevance to determine if your ad is displayed.
Placement – The ad will appear on Meta platforms (Facebook, Instagram and WhatsApp). We can select specific placements or let the platform optimise for the best results.
Delivery – Meta AI’s Andromeda sifts millions of ads in milliseconds to put your best creative in front of the people most likely to click. Your ad quality, bid amount and engagement will influence this ad delivery.
Ad Auction – During the auction, your ad competes with others in the same audience, and Facebook determines which ad is shown to which users.
Engagement – Users who see your ad can engage with it by clicking, liking, sharing and taking action.
Measuring & Optimising – With its extensive analytics for performance tracking, we can analyse metrics such as click-through rate, conversion rate, and return on ad spend. Using these insights, we can optimise your ads more effectively over time.
Budget Control – As a business, you will have control over your ad spending. With the help of our paid social experts, you can set daily or lifetime budgets to ensure you stay within your financial limits.
Success with Facebook ads often involves experimentation, optimisation and ongoing monitoring to achieve your advertising goals.
Yes, we can! Not only do we have a dedicated paid social team, but we also have talented content creators who can plan, brief, capture and edit creative content to run alongside the campaigns our paid social team sets up for you. We can create eye-catching photo and video assets to make your ads stand out from the crowd. Your Facebook ads are covered every step of the way.
The timeframe for Facebook ads setup will vary depending on the complexity of your ad campaigns. Here is a generalised timeline for the setup process. (This may not be an accurate representation of your specific ads; this is something we can discuss on a call.)
Account Setup – If you do not already have a Facebook Business Manager account set up, this will be a relatively quick process, taking anywhere from a few minutes to half an hour.
Strategy – Planning your campaigns, including target audience, objectives, creatives and budget, can take only a few hours; however, a detailed approach may take a few days, depending on complexity.
Creation – The ad itself, including visuals, copy and formatting, usually takes a few hours to a day.
Targeting – Setting up precise audience targeting can take some time, especially if you need to research and refine the parameters. This step could take a few hours to 1 or 2 days.
Budgets & Scheduling – This process can be completed relatively quickly, usually within minutes.
Reviews & Approvals – Submitting ads and waiting for Facebook’s approval can take up to 24 hours.
Monitoring & Optimising – Now that your ads are live, ongoing monitoring and optimisation are essential. This will take as long as you are willing to invest to achieve the best results.
Overall, the initial setup can be completed in a matter of hours; however, it is important to allocate additional time for planning, research, and ongoing management to achieve the most effective advertising.
Our team are transparent, flexible and passionate. We see ourselves as an extension of your team, so your success is our success. We won’t rest on our laurels when performance is good; we consistently look for ways to optimise your Facebook campaign for better results. Additionally, we monitor campaigns closely to ensure areas of improvement are actioned as quickly as possible. This means you always know where your money is being spent and how we are working to level up your Facebook strategy.
Whether Facebook advertising is the right approach for your business depends on a few factors, including your target audience, goals and budget. Facebook ads can be an effective approach for businesses looking to:
- Reach a broader audience
- Target specific demographics
- Increase brand awareness
- Drive website traffic
- Generate leads or sales
- Create a community for better engagement
If you want to find out more about how Facebook advertising can benefit your business, book a call; we can discuss the logistics, budgets, creation and optimisation to set you up for success.
Dedicated To Small Businesses.
Top Facebook Advertising Agency in London
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!