Your Google Ads Agency
Why Does Your Business Need Google Ads?
Ads capture intent, not just attention. Whether it’s a late-night product search, a last-minute service need, or a high-value B2B query, being at the top of the results page puts you in the right place at the right time.
Think of it like this: people are telling Google exactly what they want. If you’re not showing up, your competitors are. With The Good Marketer, Search Ads don’t feel like ads at all; they take it a step further, feeling like answers.
Measurable
Track every £1 you spend and keep an eye on what works and what doesn’t.
Speed
Google Ads deliver results faster than organic methods and are even more traceable.
eCommerce
Drive sales from website visitors and turn them into loyal customers.
Hidden Beneath the Competition?
You may have set up a few campaigns or boosted your bids, but the results haven’t been consistent or noticeable, and sometimes it feels like throwing money away.
Are You…
- Targeting keywords so broad that your budget disappears?
- Stuck with low Quality Scores and rising CPCs?
- Writing ads that get impressions but not clicks?
- Unsure how to track which campaigns are working?
- Paying for clicks that never turn into sales?
- Watching competitors claim the top spots while you fall behind?
Without a strategy to fuel it, Google Search Ads can drain time and money. But with the right approach, your search campaigns can become the engine that drives qualified customers directly to your business.
Why Google Ads?
Perfect for Small-to-Medium sized Businesses
As a Google Ads agency in London that specialises in scaling small businesses, we’re experts at working in sync with your objectives and your in-house team. Google Advertising is an auction-based system that enables targeted advertisements to be shown in Google search results and on other Google properties.
Best known for attracting the right customers at the right time, Google Ads works for small businesses as well as large multinationals, targeting ideal audiences based on their current and past online activity.
You’ve no doubt experienced an advert popping up soon after you’ve looked at the product elsewhere online. This kind of retargeting is designed to keep reminding you of that product and the reasons to buy it until you eventually do. Sounds like magic, right?
If this is magic, then we’re the magicians. From top-of-the-funnel ads to sophisticated retargeting campaigns, we manage every step of the way. From getting to know your business to brainstorming ideas – and everything in between. As a data-driven Google Ads agency in London, we are committed to providing you with full transparency into the analytics and results so you can understand how your money is being spent.
The Good Marketer, as a Google Ads agency, will keep you in the loop on what we’re doing to optimise your campaigns as well as our future plans. Maintaining a collaborative relationship is key to ensuring we get the results you’re looking for.
What Our Google Ads Company Can Do For You
Work with our team of experts, and stay ahead of the game
With the amount of information available on the web, getting seen in your potential customers’ searches isn’t easy. But it is possible when you know how!
Search ads today are Responsive Search Ads (RSAs): we provide Google with a set of headlines and descriptions, and it tests combinations to find what works best for each search. It only works with what you give it, which is why our copywriters craft multiple on-brand options, giving Google enough room to test.
At The Good Marketer, we know how that auction works. Each time someone searches, Google weighs your bid against your ad’s quality and relevance to decide who shows, and where, in a few seconds. Search queries, product relevance, location: every signal Google reads, we read too. We work out where your brand currently sits, dig into what your customers are searching for and why, then get your ads displayed in front of them when it matters most.
Performance Max (PMAX) campaigns are Google’s all-inclusive campaigns. Instead of running Search, Display, Shopping, YouTube, and everything else across Google’s channels, PMAX campaigns work as a single pool of creatives across all campaigns, with Google AI allocating budget where it performs best.
Rule 1 when dealing with AI is always to feed it strong creative assets, audience signals, and precise goals. If your creatives and signals are weak, PMAX is more likely to go in the wrong direction. The result? Wasted budget.
We give PMAX strong creative assets, clear audience signals and real conversion goals to work from, then monitor how it spends and report on which channels drive results. If you are still sceptical about AI, don’t worry! The last word is yours.
The Google Display Network consists of millions of websites across the globe, allowing marketers to display their adverts to a range of audiences in multiple formats and enabling businesses to target their ideal customers locally or worldwide.
But in reality, not everyone who visits your site will convert right away. We all research and compare before making a purchase. So, having a solid remarketing strategy in place is crucial for positive results.
Remarketing through Google Display will bring back the customers who’ve previously engaged but left to”‘look around for a bit”. By segmenting users based on their past actions and intentions and delivering the right message at the right time, you’re more likely to prompt them to take action. Don’t let a customer forget who you are.
If you’re selling products online, you need to list them on Google Shopping. However, appearing in Shopping isn’t enough; we help you develop the most optimised product descriptions and headlines and compete for first place.
Showing your products at the very top of Google’s search engine results enables your products or services to insert themselves early in the buyer’s journey. Doing so will drive conversions directly from the Search Engine Results Page, achieving impressive ROI.
Driving the right people to a client’s site is not enough to deliver results. Your money will be wasted if you can’t convince them of what they need to do next.
To make sure this doesn’t happen, you need landing pages that work hard for you: a single clear message, a set goal, and an obvious path suggesting “Are you experiencing an issue? We can solve it”. It does so by assessing the issue and proposing your business as a solution. We’re a full-service Google Ads agency in London, ready to build you fast, functional, creative pages that are an extension of your website but designed to convert
Each touchpoint in your customers’ journey with you should, in an ideal world, convert into a sale. But you need to know how this works and what to do, which is where we can help.
Leveraging our expertise, we review your current customer journey. We explore every step of that journey and take action to ensure it’s as smooth as possible. For example, do you have CTAs that do precisely that: call a visitor to action? And are they the actions you want them to take? Call you immediately? Or book a call? Or go straight to the Shopping Basket and don’t ‘Pass Go’!
Do you run regular A/B tests to see if your pages and Google Ads are performing? In other words, what is, or isn’t, encouraging people to buy what you’re selling.Our Google Ads management in London is at the forefront, from testing to tracking. Drawing on our expert insights, we work within your budget to achieve the best possible conversion rate, leaving no stone unturned.
Google Ads Strategies for AI: What Changed
AI tools like ChatGPT, Claude, Perplexity and Gemini are now leading the marketing scene. For Google Ads campaigns, too, AI-driven visibility optimisation is now a go-to strategy for success in competitive markets.
Despite the undeniable relevance of keywords and keyword volume, intent is now a priority. Google Ads now gathers additional signals from your potential customers, such as recent searches, location, time, and other demographic-related information (business.google.com/).
Our Google Ads management ensures your keywords and products reach people ready to buy through a new, intent-based Google Ads campaign, optimising your budget for better placement.
Changes in Measuring Data and Creativity Testing
Google can now test different creative assets and tailor ads to different audiences. The process is simple: it tells you which creatives are working and which ones need a second thought. If someone spots your ad and then goes straight to Google to look up your brand, you know it. A single smart model reads the clues across your ads and figures out which ones are actually driving people to buy and subscribe.
And when you’re ready to let the AI really run? Performance Max is the one campaign that spreads your creatives across Search, YouTube, Display, Gmail and Maps, then, with the right strategy, figures out where they perform best.
A Google Ads agency is by your side whenever you need to leverage Google Ads’ automated features with some in-house, professionally built creatives.
Google Ads Agency in London FAQs
Different types of Google Ads serve different purposes, allowing us to reach other potential customers at multiple stages of their buying journey. These can include PMAX and Search with Display Ads, Video Ads, Shopping Ads, Remarketing Ads and App Promotion Ads. Combining these formats can create a comprehensive digital marketing strategy that achieves your goals. We can build awareness, drive website traffic, boost sales and more with a tailored mix to maximise your overall advertising effectiveness.
Once you partner with us, your assigned account contact will lead your campaigns while aligning them with your goals and vision. Our specialists are experienced in all aspects of Google Advertising, so we handle every stage, from initial analysis to reporting, and keep you updated during our regular calls. We will begin setting up and managing your ads, including negative keyword research, ad copy creation, and more.
Not only do you have your account contact to manage the logistics and practical aspects, but we also have in-house copywriters and paid specialists working to make your Google Ads as successful as possible. We don’t stop there; your account contact will continue to update you on optimisations that can be implemented over periods of time to improve your campaigns in line with industry changes and trends.
Absolutely, at The Good Marketer, we have a team of experienced individuals who specialise in specific fields of digital marketing. Our in-house copywriters will work alongside your account contact to create compelling copy for your Google campaigns.
We are a results-driven, proactive team with extensive experience creating successful Google campaigns for clients across a range of industries. Our account contacts prioritise a personal approach, taking the time to understand your goals, industry, target audiences, and products or services to create a tailored strategy that delivers the highest return on investment. We stay current with trends and algorithm changes, follow best practices, and develop ethical strategies that deliver tangible results.
With our transparency and open communication, you will never be left out of the loop. Your account contact will work with you to create a clear vision and update you as and when anything changes or needs to change to improve your results. With The Good Marketer set packages, we offer something no other agency can: the right package to deliver you the right results at the right price.
We consider ourselves to be an extension of your team, so your success is our success. We are just as passionate about seeing positive results for your business as you are!
The cost of your Google advertising varies based on several factors, including keywords, your industry, target audiences, ad placement, and the competition. Google operates on a pay-per-click model in which you can set a budget for your campaigns and pay each time someone clicks on your ad. The average cost per click for Google Search campaigns is £2.12, and for Google Display campaigns, it’s £0.50; however, these are estimates, and your costs may differ (wordstream.com). Your daily budget gives you a clear understanding of what you’re spending each month and whether the results you see from this budget are worth the investment.
Your budgets can be adjusted at any time based on your goals, results, and financial circumstances. It is important to conduct keyword research, create compelling ad copy, and optimise your campaigns to achieve the best results. Your account contact will discuss all of this with you and create a concise plan and strategy for your campaigns, aligned with your budgets and expectations.
Your account will be reviewed weekly by your account contact to monitor performance accurately and effectively. This number will increase following new activity or recent optimisations to ensure everything is running smoothly.
You will always be kept in the loop on how your campaigns are performing and whether any changes to the overall strategy are needed. We will also conduct fortnightly internal checklists, including reviews of search terms to identify optimisation opportunities. This is the recommended timeframe to avoid making too many changes that could disrupt the account’s performance. For larger accounts, checklists may be conducted more frequently.
Our team prides itself on quick communication because we know nobody wants to be kept waiting. Your account contact will always respond to any queries you have within one working day.
At The Good Marketer, we conduct an in-depth analysis of your business, target audiences and industry competition to determine the suitability of Google advertising for your business. With our team understanding your unique requirements, we can develop a customised advertising strategy that maximises your online visibility, drives relevant traffic and delivers tangible results.
To discuss this in more detail with one of our Google specialists, book a call today.
If you are faced with a suspended Google Ads account, begin by reviewing the suspension notification for the specific reasoning behind this suspension. Address these policy violations, make the necessary corrections, and submit an appeal through the Help Centre for reinstatement. When you start this appeal process, ensure you are transparent by detailing the steps you have taken to comply with the policies. You should also use this learning curve as a reason to stay informed about Google’s Advertising policies to prevent future issues.
Google Ads and Search Engine Optimisation serve distinct purposes. Google Ads is a paid advertising platform where your business will bid to display ads in search results and other placements to potential customers. It offers immediate visibility on a pay-per-click basis. On the other hand, SEO is organic and focuses on optimising your website to improve its rankings in the unpaid organic search results. This will be a long-term strategy that naturally increases your visibility. Combining these two methods can create a comprehensive digital marketing strategy for your business’s success.
Case Studies
Let our results do the talking; read our Google Ads management case studies in London below.
Powered Now
East Pizzas
The House Outfit
Why Work With Us?
We know there are plenty of Google Ads agencies in London to choose from, but here's why our clients choose us;
Proactive Google Ads Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise Google advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Team
Meet a few of our dedicated Google Ads specialists
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
845
Per month + VAT |
£
1625
Per month + VAT |
£
2600
Per month + VAT |
£
4225
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 13 | 25 | 40 | 65 |
| Term | 6 Months | 6 Months | 6 Months | 6 Months |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Package Excludes Any Advertising Spend
Our Clients.
We're proud to have worked with
Delivering Results Via Google Ads
How does it work?
Google Search ads prove effective whatever the size of your businesses, targeting suitable audiences based on their online activity. It’s well-known for being able to attract and capture the right customers at the right time.
During our analysis of any existing Search campaigns, we determine the best approach to appeal to your target audience by identifying the language and imagery that they engage with the most.
Using these insights, we will set up and manage your Google ads, as well as everything in between, including ad copy creation and negative keywords. These ads will help to grow your business, with the support and guidance from our industry experts and their extensive experience.
Our team will continue to implement optimisations over time that reflect developments in your industry as well as changes in Search advertising best-practice.