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pride

How Your Business Can Conduct A Successful Pride Campaign

How Your Business Can Conduct A Successful Pride Campaign In the digital age, pride month (June, for the UK) is a hard thing not to notice. The influx of rainbows on our social media timeline and rebranding of well-known brands packaging in the supermarket is…everywhere. There are several simple displays of allyship for the LGBTQ+ …

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why you need email segmentation

3 Reasons Your Email Marketing Strategy Needs Segmentation

3 Reasons Why Your Email Marketing Strategy Should Include Segmentation Email marketing is a pretty unique platform when we look at what’s available in the digital space.  With far more creative freedom than any other marketing platform, emails afford businesses the chance to connect with their customers on a far more personal level – without …

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digital marketing brainstorming

4 Things Every Marketing Plan Needs

4 Tips To Create Engaging Content For Non-Designers Creating professional-standard, engaging content without an in-depth knowledge of Photoshop and InDesign can feel like a daunting task – but it doesn’t need to be! Whether it’s for social media, your website, email marketing or offline channels, visual content is a crucial element of your Digital Strategy. …

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celebration streamers in the air

We’ve Expanded Again: Meet The New Members Of The Good Marketer Team

We’ve Expanded Again: Meet The New Members Of The Good Marketer Team The Good Marketer has continued its unstoppable growth, with four new team members joining our team in the last six weeks. Though we may still be a small digital marketing agency, we are small and mighty, with a dynamic team that boasts a …

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Face Mask Don't Panic Coronavirus

6 Businesses Affected By COVID-19 & How They’re Staying Afloat

Much light is being shed on how the current situation is affecting small businesses. But the truth is, it is affecting businesses of all sizes.  As we’re told to stay home, the concerns of employers and employees across the country heightens. But know that you are not alone and that everyone is trying to navigate …

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Corona Virus Marketing

How To Market Your Business Through The Coronavirus Lockdown

Knowing how to market your business to an audience who have a whole host of matters at the forefront of their attention can be tricky. For any small business, this is a disconcerting time, with financial and personal difficulties arising.  While it’s key that businesses are seen to be sympathetic to the hardships that many people have …

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