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Digital Strategy

Why Do You Need A Digital Strategy?

Maximise ROI

Fine-tune your target audience to capture valuable traffic.

Detailed Analysis

Enhance existing digital marketing strategies to develop your brand.

Bespoke Strategies

Market & competitor analysis fuel competitive strategies made just for you.

Digital Strategy

Tailored For Your Businesses Growth

Set up your first website for your SME? Looking to relaunch your online store or just looking to enhance what you have already got set up? That’s what a digital marketing strategy can do. 

Online marketing strategies are based on data and brought to life with creativity and innovation. They are the foundation for the most successful marketing campaigns, ensuring that all marketing efforts are cohesive, suitable for your target audience and their changing, evolving needs. 

Our forward-thinking digital strategy agency provides ongoing consultations as part of all our packages. The Good Marketer approach to digital strategy consulting means that we work alongside you as your partner, working in line with business objectives to achieve your next steps. As experts in our industry, we help to put you at the forefront of yours.

Our Digital Strategy

Consulting Process​

Dedicated To Small Businesses

Top Digital Strategy Agency in London

"We have been delighted with the results that The Good Marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for your company but The Good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what I have valued most about this company. I would certainly recommend The Good Marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads. What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result. Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns. You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic
"We have been working with The Good Marketer for over a year and have been really impressed with the results Tom and the team are delivering. It's a pleasure to work with someone knowledgeable, experienced that provides such great value for money as well. The communication is 10/10 which is something really important to me. Thanks Tom and the team, it's been a great ride so far!"
Ash TaylorAsh Taylor Consulting
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Why Work With Us?

Choosing The Good Marketer as your Marketing Strategy Consultants means that you can choose the best package for your business but always benefit from bespoke campaigns, built for you. We believe in fluid, dynamic campaigns that are resilient to changes. Our proactive approach improves performance for our clients.

Proactive Digital Agency

We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.

Dedicated Account Managers

Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.

One Working Day Response Times

No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.

In-House Creative Team

Maximise advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.

Transparent Approach

Gone are the days of being left in the dark by your agency - you’ll be updated on everything from your latest successes to areas for improvement.

Your Success is Our Success

We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.

Our Clients

We're proud to have worked with

EasiLocks
My Gym Wardrobe
Proline
Battersea Spanish
Evergreen
EdSanrna
MentalHealth
BalbirSingh
Towertransit
TK
NationalTeaDay
The House Outfit
Creative-Carpers
Supereight
Trepadora
RetroKids
Brunel
The Birth collective
With-bling-london
DA
Relco
DespairHelpline
Armada
Alliance
Animas
Beetbox
Caring Cremations
Dephect
Syrona Health
Dreamy Bean
Firle
Holistic
Jovonna
Kuishi
Loom
SwimmingNature
Ravi Ollie
Dreamtech
signtureworks
Domy
PlayinChoc
Somewhereknew
OxfordAbstract
swizzy
Dense
Fliquwe
lovelife
alfresco
kavee
hive
hendersons
vicky
muru

Pricing

Packages to suit all businesses

  Starter Advanced Elite Ultimate
 
£ 750 Per month + VAT
£ 1500 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
Included Hours

To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.

 15 30 45 75
Term
3 Months 3 Months 6 Months 6 Months
Team Member

They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.

Account Executive Account Manager Account Manager Account Manager
Audience Research

Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction
Copywriting

Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.
Campaign Setup

Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.
Management & Optimisation

Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations
Conversion Rate Optimisation

CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.
Google Analytics Tracking

We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard
Monthly Reports

We share user-friendly monthly reports so we can take the information we provide you to the next level.
Bespoke Report Dashboard

We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!
Consultancy

Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!
Meetings

These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…

 Fortnightly Fortnightly Weekly Weekly
Setup

We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.

 12 - 14 Days 12 - 14 Days 7 - 10 Days 7 - 10 Days
BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend"

Starter

£ 750 Per Month + VAT
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Advanced

£ 1500 Per Month + VAT
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Elite

£ 2400 Per Month + VAT
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Ultimate

£ 4000 Per Month + VAT
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View Details

Frequently Asked Questions

Can I work with The Good Marketer?


Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

How Long Has The Good Marketer Been An Agency?

 

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients.  To get a better idea about this, read our reviews as they simply speak for themselves!

What Makes Us Different From Other Digital Marketing Agencies in London?

 

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

How Long Is A Partnership Term?

 

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

I’m Not Sure Which Channels To Get Started With – Can You Help?

 

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities.  Book a call to outline what you’re looking to achieve and find out more!

THE GOOD MARKETER

WHAT WE DO

LONDON OFFICE

Phone: 0203 963 0810 

Address: 4 Ravey Street, London, EC2A 4QP

info@thegoodmarketer.co.uk

FBP-Badges-Partner-with_container_RGB

ESSEX OFFICE

Phone: 01245 951526

Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT

info@thegoodmarketer.co.uk

© The Good Marketer Group Ltd | Sitemap | Privacy Policy | VAT Number: 296441964
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  • Starter
  • £750
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    15

  • Term
    3 Months

  • Your account manager will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Manager

  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy

  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Fortnightly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    12-14 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

Get Started
  • Advanced
  • £1500
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    30

  • Term
    3 Months

  • Your account manager will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Manager

  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy

  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Fortnightly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL
  • Elite
  • £2400
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    45

  • Term
    6 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager

  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy

  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    7-10 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL
  • Ultimate
  • £4000
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    75

  • Term
    6 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager

  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy

  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    7-10 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL

GET YOUR FREE ACCOUNT AUDIT