Digital Strategy

Why Do You Need A Digital Strategy?

Maximise ROI

Fine-tune your target audience to capture valuable traffic.

Detailed Analysis

Enhance existing digital marketing strategies to develop your brand.

Bespoke Strategies

Market & competitor analysis fuel competitive strategies made just for you.

Digital Strategy

Tailored For Your Businesses Growth

Set up your first website for your SME? Looking to relaunch your online store or just looking to enhance what you have already got set up? That’s what a digital marketing strategy can do. 

Online marketing strategies are based on data and brought to life with creativity and innovation. They are the foundation for the most successful marketing campaigns, ensuring that all marketing efforts are cohesive, suitable for your target audience and their changing, evolving needs. 

Our forward-thinking digital strategy agency provides ongoing consultations as part of all our packages. The Good Marketer approach to digital strategy consulting means that we work alongside you as your partner, working in line with business objectives to achieve your next steps. As experts in our industry, we help to put you at the forefront of yours.

Our Digital Strategy

Consulting Process​

Dedicated To Small Businesses

Top Digital Strategy Agency in London

Why Work With Us?

Choosing The Good Marketer as your Marketing Strategy Consultants means that you can choose the best package for your business but always benefit from bespoke campaigns, built for you. We believe in fluid, dynamic campaigns that are resilient to changes. Our proactive approach improves performance for our clients.

Proactive Digital Agency

We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.

Dedicated Account Managers

Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.

One Working Day Response Time

No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.

In-House Creative Team

Maximise advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.

Transparent Approach

Gone are the days of being left in the dark by your agency - you’ll be updated on everything from your latest successes to areas for improvement.

Your Success is Our Success

We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.

Frequently Asked Questions

Digital strategy can be a pretty generic term, but in the TGM dictionary, we define it as the foundation of your digital success. Whether you want to use social media, content creation, website optimisation or any other online platform to market your products and achieve your business goals, you will need a digital strategy.

A digital strategy is created to plan & outline how you use these platforms for an effective online presence. Your digital strategy will assist you in growing brand awareness, creating conversions, improving customer loyalty and maintaining a positive reputation in your industry.

Simply put, to keep you on track. Your digital strategy will be developed with your end goal in mind and used to map out the most impactful steps you can take to achieve it.

The digital space is constantly changing and while we’re all for jumping on trends, having a baseline strategy that you can refer back to will be vital to help keep you pushing towards your ultimate goal, whether that’s reaching your target audience, building brand awareness, generate meaningful leads & drive more conversions (or all of the above, pls?).

Without this, you risk making decisions without reason, falling behind competitors, losing existing customers & missing out on valuable opportunities in the future.

When working with The Good Marketer, our team will tailor the entire process, ensuring your digital strategy produces results and meets your needs. This may include, but is not limited to:

Well, that’s where we come in. At The Good Marketer, we start with your goal and work backwards from there. We analyse your business, competitors, audience and industry. We will then define clear objectives in relation to your ultimate goal and develop a plan for the steps we need to take, using the most effective channels along the way.

After implementing this strategy, your account contact will manage the process, regularly monitoring the performance of these efforts across all channels, and making changes and optimisations where necessary.

Absolutely. Factors including technology, industry trends, algorithms and customer behaviour all affect the performance of digital marketing strategies. We implement regular performance reviews for all our clients to ensure your strategy remains effective and grows with changes. Every digital strategy should change and adapt to remain competitive and relevant.

Pricing

Packages to suit all businesses

 StarterAdvancedEliteUltimate
 
£ 800 Per month + VAT
£ 1600 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
Included Hours

To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.

15304575
Term
3 Months3 Months6 Months6 Months
Team Member

They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.

Account Executive Account ExecutiveAccount ManagerAccount Manager
Audience Research

Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction

Copywriting

Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.

Campaign Setup

Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.

Management & Optimisation

Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations

Conversion Rate Optimisation

CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.

Google Analytics Tracking

We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard

Monthly Reports

We share user-friendly monthly reports so we can take the information we provide you to the next level.

Bespoke Report Dashboard

We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!

Consultancy

Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!

Meetings

These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…

FortnightlyFortnightlyWeeklyWeekly
Setup

We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.

12 - 14 Days12 - 14 Days10 - 12 Days10 - 12 Days
BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Starter

£ 800 Per Month + VAT
  • List Item #1

Advanced

£ 1600 Per Month + VAT
  • List Item #1

Elite

£ 2400 Per Month + VAT
  • List Item #1

Ultimate

£ 4000 Per Month + VAT
  • List Item #1

Our Clients

We're proud to have worked with

  • Starter
  • £800
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    15

  • Term
    3 Months
  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    12-14 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Advanced
  • £1600
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    30

  • Term
    3 Months
  • Your Account Executive will be carefully selected to fit with your business and chosen digital services, they will be on hand to guide you through the bespoke strategy we create for you.


    Account Executive
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Elite
  • £2400
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    45

  • Term
    6 Months
  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard
  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Meetings
    Weekly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

  • Ultimate
  • £4000
    per Month + VAT
  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    75

  • Term
    6 Months
  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager
  • Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction


    Audience Research
  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting
  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup
  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation
  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation
  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking
  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports
  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard
  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy
  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly
  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

GET YOUR FREE ACCOUNT AUDIT