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AI for Content Creation: 5 Platforms Worth Knowing About
Here’s All the GOOD Bits:
- The best platform depends on your content needs, team size, and current toolkit.
- Jasper suits teams producing content at scale; ChatGPT offers flexibility.
- HubSpot Breeze AI integrates directly into existing HubSpot workflows; Semrush
- ContentShake AI is built specifically for small businesses in need of SEO content.
- Canva Magic Studio brings copy and design together in one place, making it useful for businesses without a dedicated design team.
- Every platform on this list still requires human review — AI speeds up the process, but it doesn’t replace human judgment.
If it feels like every marketing conversation eventually circles back to AI, that’s because the shift is already well underway. According to HubSpot’s State of AI report, 91% of marketing leaders say their teams use AI to assist with their work. This isn’t a trend to watch — it’s a reality to work with.
It can be tempting to use all the tools and see what sticks, but adoption is only a small part of the puzzle. Don’t get left behind. Here’s a practical look at five platforms worth considering, what each one does well, and where each one falls short.
1. Jasper: For marketing teams that need brand consistency at scale
Jasper is one of the more established names in AI content creation, and it focuses squarely on marketing teams. Its core proposition is that it learns and applies your brand voice across all content it produces — helping with first drafts and reducing the back-and-forth editing that tends to slow output.
The platform’s ROI case is well-documented. A Total Economic Impact study found that customers achieved a 342% return on investment over three years, with $2.2 million in annual time savings and a payback period of under six months. The study also noted a reduction in content rework, attributed to stronger brand alignment from the outset.
Real-world results tell a similar story. Bloomreach, an e-commerce experience platform, used Jasper to scale its lean content team, increasing blog output by 113% and website traffic to those posts by 40%.
That said, Jasper is built for teams rather than solo users, and its pricing reflects that. For a small business with modest content output, the investment needs careful consideration.
Best for: Marketing agencies and in-house teams producing consistent, high-volume content across multiple channels.
2. ChatGPT: Great for Flexibility and Getting Started
ChatGPT is the most widely recognised AI tool available, and it earns that recognition through genuine versatility. From blog posts and brainstorming to social captions and image generation, it covers a wide range of content tasks without being designed specifically for any one of them.
For businesses approaching AI for content creation for the first time, it offers a low barrier to entry and an opportunity to experiment. A free tier exists, and paid plans add capabilities without significant commitment. The trade-off is consistency.
ChatGPT doesn’t retain brand context across sessions on standard plans, so output quality depends heavily on each prompt. Without strong prompt templates, results feel generic. It’s a capable generalist, but it asks more of the user than specialist platforms do.
Best for: Businesses just getting started with AI, freelancers, and teams that need a flexible tool across different content types.
3. HubSpot Breeze AI
HubSpot’s AI suite, Breeze, is built directly into the HubSpot platform. For businesses already using HubSpot to manage their marketing, CRM, or sales activities, it’s a natural extension of those tools.
Breeze covers content generation for blogs, emails, and landing pages. It connects directly to CRM data, which means content can be informed by actual customer behaviour rather than assumptions. For teams where the marketing and sales functions overlap significantly, that integration has practical value.
The important caveat is that Breeze AI is an add-on to HubSpot, not a standalone content tool. So, if you’re not already using the platform, adopting it solely for the AI features wouldn’t make much sense.
Best for: Small businesses and agencies whose marketing workflows are already built around HubSpot.
4. Semrush ContentShake AI
ContentShake AI is Semrush’s content writing tool, built for small businesses and lean marketing teams. What sets it apart from general AI writing tools is its integration with Semrush’s own keyword and competitive data, so rather than producing content in a vacuum, it generates articles informed by what’s actually ranking for your target terms.
In Semrush’s 2024 study of over 2,600 small businesses, 65% reported better SEO results after using AI tools for content marketing, with improved organic visibility among the most commonly cited benefits.
ContentShake handles the full content workflow: idea generation, drafting, SEO scoring across readability, tone, and keyword optimisation, and direct publishing to WordPress. For a small business owner producing SEO content without a dedicated strategist or writer, the end-to-end support is really useful.
Best for: Small businesses and solo marketers who need to produce SEO-optimised blog content without deep keyword research expertise.
5. Canva Magic Studio
Canva has long been the tool of choice for non-designers who need professional-looking output. Magic Studio extends that into AI, covering copy generation, image creation, video editing, and presentation building within a single interface.
Magic Studio’s AI tools have been used more than 10 billion times, and the platform was named one of TIME’s Best Inventions of 2024. For businesses that need to produce visual and written content without toggling between tools, the integrated approach removes friction.
The limitation is depth. Magic Studio handles copy and design together efficiently, but for businesses whose content output is primarily written — long-form blog posts, detailed guides, research-led articles, a dedicated writing platform will go further.
Best for: Small businesses and marketing teams that need to produce visual content and supporting copy without a dedicated design team.
Which AI for Content Creation Is Right for You?
One theme applies to all five: AI handles drafting and acceleration. Human review still handles quality, accuracy, and brand voice. The platforms that work best are those designed with that in mind.
Looking to build a content strategy that makes the most of AI tools? The Good Marketer works with small businesses and agencies to create practical, results-driven marketing. Contact the team today.