The Client.
Services: Google Ads & SEO
Lockinex is a leading B2B e-commerce supplier of industrial and safety products. They specialise in high-compliance infrastructure, including Armco crash barriers, key clamps, and GRP roof safety equipment. Unlike traditional retail, Lockinex serves a high-intent trade audience. Their customers are primarily businesses in construction, warehousing, and facilities management, where safety is a regulatory necessity rather than an impulse buy.
When Lockinex approached us, they were facing a common B2B hurdle. They dealt with inconsistent tracking and underperforming ad spend that failed to capture the accurate scale of their market. Their goal was to move away from low-intent traffic and establish a sustainable, high-growth pipeline of trade enquiries and online sales.
What We Did.
Our approach shifted the focus from broad visibility to intent-driven precision. We understood that industrial buyers search for specific technical solutions, so we restructured the account around clear product categories and buyer intent levels. This allowed us to aggressively fund high-converting hero ranges while trimming wasted spend on low-intent searches.
After months of generating consistent revenue above a 3.0 ROAS, the client aimed to reach over £40,000 in monthly revenue during 2025. We recommended a strategic increase to their budgets to maximise returns. This was not just about spending more. It was about scaling efficiency by increasing data flow to refine targeting and improve overall account health.
In parallel with our paid efforts, we implemented an SEO strategy. We began by optimising key product collections with relevant, transactional keywords while resolving critical technical issues, including 404 errors, missing or multiple H1 tags, and duplicate content.
We also designed a new, intuitive navigation structure to improve conversion rate optimisation and the user journey. As part of this restructure, we created new parent pages for each category. These pages allowed us to target broader keyword terms for entire product collections, rather than just the specific components, significantly widening our organic reach.
What we achieved together:
- 50% immediate improvement in ROAS within the first three months of our partnership.
- Scaled annual sales value by 390%
- Transformed Paid Ads into the primary growth engine, which now contributes over 60% of total business revenue.
- Hit monthly revenue targets within just three months of scaling the ad account in 2025.
- 91.55% increase in organic clicks for UK traffic.
- 33.02% increase in organic revenue.
- 3.7% average CTR maintained over the last six months.
The Results.
Increase in organic shopping sessions.
Increase in ROAS YoY.
Increase in revenue generated through PPC.