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Kalum Wilson

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

The Best Marketing Techniques for Optimal Business Growth

So, you’re looking to grow your business, huh? Well, having a market-leading, game-changing product is a great start, but you need more than that to stand out in your market. Look around. Every business you aspire to be like has an online presence that’s booming its brand awareness and profits. But how do you achieve this growth? You need the expertise, understanding and implementation of both traditional and digital marketing techniques. Making one viral TikTok will just not cut it!

As a leading digital marketing agency in London, our team of Paid Advertising, Social Media, SEO and Email Marketing specialists understand the significance integrated marketing strategies have in driving the success of our clients, and we’re here to help you, too.

Here are the best marketing techniques for Optimal Business Growth to propel your sales in the future.

Content Marketing

We can’t stress this enough – CONTENT IS KING! (and every content marketing agency in London will tell you the same thing.) A successful marketing strategy includes value-driven content, be it to entertain or educate the audience. Promoting this on your online platforms not only increases your brand awareness but also creates a sense of credibility and trust between you and your potential customers. Looking to introduce this into your upcoming marketing efforts? Consider some of the following:


Producing video content to publish on social media and/or your website is highly recommended. It’s a worthwhile investment that allows you to make in-depth tutorials, behind-the-scenes or testimonials, all while remaining engaging and accessible.

Blog Posts:

This type of content allows your business to position itself as an industry leader, offering educational written content to readers on topics relevant to your product/service. Blog posts published on your website regularly featuring well-considered and optimised keywords will also boost your SEO, positioning you well within Google results.

Targeted Emails:

Not all customers who click on your website will hit the checkout button. This, however, is your chance to remind them of what they’re missing out on. Personalised content within SMS or Emails can help simplify complex or somewhat ‘dull’ information, transforming it into engaging content that drives a sale.

Search Engine Optimisation (SEO)

I’m guessing, as you’re reading this, you have a website for your business. If so, working with a London Search Engine Optimisation agency to increase your visibility in search engine results pages (SERPs) is a MUST! Your objective here should be positioning your website pages within the first few results Google generates when potential customers search for relevant keywords.

How do you do it?

As I said, a London Search Engine Optimisation agency (like The Good Marketer) can assist you with that. We would do this through:

Keyword Research:

You can’t just add any old phrases you think customers would search for; the process relies on effective keyword research. Identifying and targeting the right keywords is essential to ranking highly in your competitive market.

On-Page Optimisation:

Sales and business growth start with an optimised website. Your website pages will need to include a structured layout featuring effective keywords, meta tags and internal links.

Backlink Building:

Another effective way to boost domain authority for your website is by acquiring high-quality backlinks with other reputable sites. This tactic is used a lot across many industries.

Email Marketing

While some are now overlooking email when creating their marketing strategies, it remains one of the most powerful tools to use when looking to grow your brand awareness and drive more sales. As one of the leading providers of email marketing services in London, here are a few things we would recommend:


Your customers will be looking for brands that understand them, that make them feel valued and that produce products and content that resonates with them. Tailoring emails to potential and existing customers based on their website activity, previous purchases, and behaviours/interests will increase your engagement.


Using the actions of your website users, you can produce automated emails that target them at the right time; for example, many email marketers implement abandoned cart emails into their client’s strategies.


Not all customers are the same; however, you can categorise them based on their demographics, interests and behaviours. With this in mind, dividing your email lists into these segments allows you to send targeted emails to each segment that is most relevant to them.

Other Effective Techniques To Consider

In addition to email, content, and SEO, there is a list of best practices businesses across all industries can implement to improve their marketing for optimal growth. So, here are a few others:

Social Media:

The strategy that offers unparalleled opportunities for engagement with audiences around the world. Social media offers channels to share relatable, relevant and valuable content in the form of images or videos. It’s also the place to collaborate with influencers and implement paid ads to improve your reach.

Pay-Per-Click (PPC):

When looking to drive almost immediate traffic to a website, many businesses opt for a PPC strategy to do so. This could include A/B testing, retargeting and Google Ads.

Customer Relationship Management (CRM):

Every business, no matter its size, should have a robust CRM system in place. These systems allow for greater lead management, customer segmentation, and the collection of feedback for future improvements.

With all of this in mind, it’s important to note that all successful marketing strategies combine the techniques listed above. Opting for just email marketing services or SEO practices can be limiting. Leveraging the help of a digital marketing agency in London, with specialists in all fields, including SEO, email, PPC, content creation, and more, will enable you to thrive in your competitive market.

For tailored solutions that drive results, get in touch with The Good Marketer today.