Optimised Pinterest Advertising
How It Can Help Your Business
Measurable
Trace your ad spend through the funnel, accurately measure ROI and scale campaigns.
Awareness
Grow social awareness, nurture interest and expand brand visibility with Pinterest.
Media Rich
Reposition your brand with unique ad types, ideal for aspirational, inspirational and luxury markets.
Pinterest Advertising
Make your brand aspirational, inspirational & accessible with the help of a performance driven Pinterest Advertising Agency
Consumers spend more time in the deliberation stages of a purchase than ever before. 87% of Pinterest users state that the platform influences their buying decisions.
Our Pinterest Ads Agency ensures that your brand is in prime position at all stages of a customer’s buying process. With careful creative and data-driven targeting, we are able to launch a full-funnel campaign within a single platform, including a comprehensive care strategy to nurture customers and establish brand loyalty.
Enhancing the buying experience – both pre and post purchase – with rich, useful content adds value to your customers. As we know, it’s up to five times more cost effective to retarget a warm or hot audience than it is to chase a cold one, and with a much lower CPC than other social media platforms, Pinterest Ads is suitable for brands of all budgets, sales cycles and verticals.
Our PPC management experts ensure that you’re capturing these audiences and getting the most out of your budget. Many overlook Pinterest as a non-transactional platform, but for the right brand, and with the latest in-app shopping features, it’s not just about pins, but profits.
Pinterest Marketing That Makes A Difference
Our expert team works to improve ROI and reach new audiences
Promoted Pin Ads integrate naturally within the search results, category finder and home news feed of relevant users.
Targeting customers on Pinterest can use a blend of keywords (like Google Ads) as well as interests (like Facebook Ads). We will implement audience-centric campaigns depending on the specific aim of your campaign. Expert analysts identify the most motivated and popular key terms to target, but this can still be much more specific than interest-based targeting.
At The Good Marketer, our Pinterest Ads Managers will also refine your audience based on the information we gather from understanding and getting to know your brand, including demographic data. This data-driven approach ensures that your products are always appearing, and appealing, to an interested audience.
Promoted Pin Ads statistically perform better than organic results, which can help to fast-track your brand through the sales funnel. They’re also a fantastic opportunity to raise brand awareness at a low cost and qualify users for retargeting.
Rich Pins are one step further than promoted pins. This ad format allows brands the opportunity to display even more information to a user, integrating with catalogues and meta data on your brand website.
This provides users with an optimised snippet of information about the pin they’re viewing, heightening engagement and increasing brand awareness. This can motivate shoppers, viewers and pinners to click through to your brand and convert.
Buyable Pins are the Pinterest Ad format that allows users to fastrack through from ‘discovery’ to ‘purchase’ and are naturally the most transactionally-focused ad format within the platform.
Statistically, Pinterest users spend more money per user than any other social media platform. Using the comprehensive targeting and refined audience analytics, our team is able to capture those ready-to-convert customers and maximise your ROAS.
With ongoing performance analytics, we will also monitor how users behave and interact with brand content. This data can be harnessed to optimise and entice the customer and continuously meet business KPIs.
Work With A Pinterest Agency That Gets Your Brand
Client Focused
Pinterest marketing can do more than just grow brand awareness. At The Good Marketer, we create, optimise and manage Pinterest ads for brands of all sizes, with a bespoke approach to each campaign, supported by proven methodology.
Happily Affordable
The Good Marketer was set up as an antidote to inflexible, monthly costs. Our London Digital Marketing agency has a different approach to ensure that getting your brand seen and found online is possible for all budgets. We also believe in transparency and being proactive, which means we’ll share our insights and ideas throughout our partnership. We’re also happy to have honest conversations when things aren’t going as projected.
Experienced Team
Our marketers hold the highest certifications possible in their field: consistently delivering projects with creativity, knowledge and dedication to your success. We will share our insights on regularly scheduled calls and catch ups, making sure you benefit from our knowledge wherever possible.
Dedicated To Small Businesses
Pinterest Advertising Agency in London
Pricing
Packages to suit all businesses
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
|
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Audience Research Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction | ||||
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Consultancy Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
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Setup We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running. | 12 - 14 Days | 12 - 14 Days | 10 - 12 Days | 10 - 12 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Frequently Asked Questions
Pinterest is a unique platform that caters to users seeking inspiration and ideas for various aspects of their lives, such as fashion, home decor, recipes, and more. This makes it a valuable platform for advertisers looking to reach users in their purchase journey’s discovery and planning phases. Pinterest’s visual nature and well-defined user intent offer a conducive environment for effective advertising. The platform provides various ad formats, including Promoted Pins and Shopping Ads, which can help businesses engage with a highly targeted audience.
Businesses that offer visually appealing products or services and cater to a primarily female, creative, or DIY-oriented audience can benefit significantly from advertising on Pinterest. Industries like fashion, home decor, food, beauty, health, and wellness often succeed on the platform. Pinterest is also a great fit for e-commerce businesses, as it supports shopping features that allow users to browse and purchase products directly from Pins.
Pinterest users are indeed a valuable target audience for advertisers. They actively use the platform to discover new ideas, plan purchases, and seek inspiration. This user intent makes them more receptive to relevant ads that align with their interests. Advertisers can leverage Pinterest’s advanced targeting options to reach users based on demographics, interests, behaviours, and keywords, ensuring their messages are seen by a highly relevant audience.
The cost of Pinterest advertising varies based on several factors, including your campaign objectives, targeting options, and bid strategy. You can set a daily or lifetime budget, and Pinterest charges you based on engagement with your ads, such as clicks, impressions, or engagements. Costs can range from a few pennies to several pounds per engagement. As of recent data, the average CPC on Pinterest is around £0.10 to £1.50. However, it’s essential to note that this figure is not set in stone and can fluctuate based on factors like competition, industry, and ad relevance.
When working with us, we prioritise collaboration to set an effective budget tailored to your specific goals. We understand that your budget allocation is critical to your advertising success. We’ll work closely with you to determine the most suitable budget for your Pinterest advertising campaigns, ensuring that it aligns with your objectives and resources. On average, small to medium-sized businesses allocate a monthly budget of £500 to £1,000, while larger enterprises might invest several thousands of pounds monthly.
Our goal is to help you reach your target audience and maximise your return on ad spend (ROAS). We continuously monitor campaign performance and adjust the budget allocation to optimise your Pinterest advertising efforts. By leveraging Pinterest’s advertising tools and our expertise, we aim to provide you with accurate cost estimations and insights that lead to a higher ROI.
Yes, we can create the assets for you. We can tailor visuals, videos, and interactive content to your unique brand identity and goals. These assets don’t just look good; they’ll boost ad performance by capturing user attention and encouraging interactions. We continuously refine creatives with real-time data and A/B testing to resonate with your target audience. We maintain brand consistency and stay updated on Pinterest trends, keeping your brand appealing to its diverse audience. Our data-driven process ensures we provide performance insights, empowering informed decisions to optimise your ads effectively. Harness the power of compelling creatives for Pinterest success with us.
Yes, absolutely! We offer comprehensive expertise in various forms of paid advertising to ensure a holistic and effective digital marketing strategy for your business. Our services extend well beyond Pinterest advertising, encompassing a wide range of platforms such as Google, Facebook, Instagram, TikTok and more.
Our skilled team of professionals is well-versed in the intricacies of each platform, allowing us to tailor advertising campaigns to the specific nuances and demographics of your target audience. Whether you’re looking to build brand awareness, drive website traffic, generate leads, or boost conversions, we can assist you in achieving your goals across multiple social media channels.
Delivering Results With Pinterest Advertising
Pinterest ads offer an opportunity to connect with your customers and drive conversions through Pinterest’s unique take on lifestyle advertising. As a discovery platform, Pinterest is well-positioned to promote users to try new products and be open to new concepts.
Our Pinterest Advertising Agency team is highly experienced in crafting the perfect ad to capture the imagination of Pinterest’s over 250 million users. With 98% of users saying they’ve tried new things they found on Pinterest, it’s the perfect place to both increase brand awareness and drive traffic to your site.
Image is everything on Pinterest and we’re here to make sure you have the perfect content to drive sales. Our in-house creatives implement their graphic design as well as copywriting skills to produce high-quality ads that deliver.
Our Clients
We're proud to have worked with
