Google Ads Agency In London
Why Does Your Business Need Google Ads?
Measurable
Track every £1 you spend and keep an eye on what works and what doesn’t.
Speed
Google Ads deliver results faster than organic methods and are even more traceable.
Ecommerce
Drive sales from website visitors and turn them into loyal customers.
Why Google Ads?
Perfect for Small-to-Medium sized Businesses
As a Google Ads Agency in London that specialises in scaling small businesses, we’re experts at working in sync with your objectives and your in-house team. Google Advertising is an auction-based system that enables targeted advertisements to be shown in Google search results and on other Google properties.
Best known for being able to attract the right customers at the right time, Google Ads works for small businesses, as well as large multinationals, targeting ideal audiences based on their current and previous online activity.
You’ve no doubt experienced an advert popping up soon after you’ve looked at the product elsewhere online This kind of retargeted advertising is designed to keep reminding you of that product and the reasons to purchase it until you eventually do. Sounds like magic, right?
If this is magic, then we’re the magicians. From top-of-the-funnel ads to sophisticated retargeting campaigns, we manage every step of the way. From getting to know your business to brainstorming ideas – and everything in between. As a data-driven Google Ads Agency in London, we are committed to giving you full transparency on the analytics and results so that you can understand where your money is being spent.
We’ll keep you in the loop on what we’re doing to optimise your campaigns as well as our future plans. Maintaining a collaborative relationship is key to making sure we get the results that you’re looking for.
What Our Google Ads Company Can Do For You
Work with our team of experts, and stay ahead of the game
With the amount of information available on the web, getting seen in your potential customers’ searches isn’t easy. But it is possible when you know how!
The theory: Google ranking systems allow the search engines to sort through hundreds of billions of webpages in a nanosecond (!) matching people to what they need.
Google themselves explain this by saying: …algorithms look at the words in a query, the relevance and usability of pages, and the expertise of sources and location and settings.
The answer: Google offers advertisements that appear in search results on Google.com. This type of advertising is an extremely effective way of driving relevant traffic to your website at the exact moment that people are searching for your product or service.
The Google Display Network consists of millions of websites across the globe which allows marketers to display their adverts to a range of audiences in multiple formats and businesses can target their ideal customers either locally or worldwide.
But in reality, not everyone who visits your site is going to convert right away – we all research and compare before purchasing. So having a solid remarketing strategy in place is crucial for positive results.
Remarketing through Google Display will bring back the customers who’ve previously engaged but left to ’look around for a bit’. By segmenting those users by their previous actions and intents, and delivering the right message at the right time you’re more likely to convert them into paying customers.
So, if you’re not doing it – call us. And if you are signed up with a Google Ads agency but not seeing the benefits – again, call us! Because if you miss this fantastic marketing tool, you’re missing out on sales, we promise you.
If you’re selling products online they need to be listed on Google Shopping.
Showing your products at the very top of Google’s search engine results enables your products or services to insert themselves early in the buyer’s journey. Doing so will drive conversions directly from the Search Engine Results Page, achieving impressive ROI.
Driving the right people to a client’s site is not enough to deliver results. Your money will be wasted if you’re then not able to convince them what they need to do next. Or, worse still, it’s too difficult to buy from you so they head straight to your competitors!
To make sure this doesn’t happen, you need landing pages that work hard for you. We’re a full-service Google Ads Agency in London, ready to build you fast, functional, creative pages that are an extension of your website but designed to convert.
Each touchpoint of your customers’ journey with you should, in an ideal world, be converting into sales. But you need to know how this works and what to do, which is where we can help.
Using our expertise to full advantage we review your current customer journey. We explore every step of that journey and take action to ensure it’s as smooth as possible. For example, do you have CTAs that do precisely that – call a visitor to take action?
And are they the actions you want them to take? Call you immediately? Or book a call? Or go straight to the Shopping Basket and don’t ‘Pass Go’!
Do you run regular A/B tests to see if your pages and Google Ads are performing? In other words, what is, or isn’t encouraging people to buy what you’re selling.
As a Google Ads Agency based in London, we’re at the forefront of the latest in Google Ads, from testing to tracking. Using our expert insights, we work with your budget to achieve the best possible conversion rate, leaving no stone unturned.
Frequently Asked Questions
Different types of Google Ads serve different purposes, allowing us to reach other potential customers along multiple stages of their buying journey. These can include PMAX and Search with Display Ads, Video Ads, Shopping Ads, Remarketing Ads and App Promotion Ads. Combining these formats can create a comprehensive digital marketing strategy that achieves your goals. We can build awareness, drive website traffic, boost sales and more with a tailored mix to maximise your overall advertising effectiveness.
Once you partner with us, your assigned account contact will lead your campaigns while aligning them with your goals and vision. Our specialists are experienced in all aspects of Google Advertising, so we take care of every stage, from initial analysis to reporting, while keeping you updated on our regular calls. We will begin setting up and managing your ads, including negative keyword research, ad copy creation, and more. Not only do you have your account contact to manage the logistics and practical side of things, but we also have in-house copywriters and paid specialists working to make your Google Ads as successful as possible. We don’t stop there; your account contact will continue to update you on optimisations that can be implemented over periods of time to improve your campaigns in line with industry changes and trends.
Absolutely; at The Good Marketer, we have a team of experienced individuals who specialise in specific fields of digital marketing. Our in-house copywriters will work alongside your account contact to create compelling copy for your Google campaigns.
We are a results-driven, proactive team of individuals with extensive experience creating successful Google campaigns for clients across a number of industries. Our account contacts prioritise a personal approach, taking the time to understand your goals, industry, target audiences, products or services to create a tailored strategy to get you the most return on investment. We stay current with trends and algorithm changes, following best practices and working on ethical strategies that deliver tangible results.
With our transparency and open communication, you will never be left out of the loop. Your account contact will work with you, creating a clear vision and updating you as and when anything has or needs changing to improve your results. With The Good Marketer set packages, we offer something no other agency can: the right package to deliver you the right results at the right price.
We consider ourselves to be an extension of your team, so your success is our success. We are just as passionate about seeing positive results for your business as you are!
The cost of your Google advertising varies based on a number of factors such as keywords, your industry, target audiences, ad placement and the competition. Google operates on a pay-per-click model in which you can set a budget for your campaigns and pay each time someone clicks on your ad. The average cost per click for Google Search campaigns is £2.12, and for Google Display, it’s £0.50; however, this is an estimate, and your costs may differ (source). Your daily budget gives you a clear understanding of what you’re spending each month and whether the results you see from these budgets are worth the investment. Your budgets can be adjusted at any time based on your goals, results and financial circumstances, and it is important to conduct keyword research, create compelling ad copy and optimise your campaigns to see the best results. Your account contact will discuss all of this with you, creating a concise plan and strategy for your campaigns aligned with your budgets and expectations.
Your account will be checked by your account contact weekly to monitor performance accurately and effectively. This number would increase following new activity or recent optimisations to ensure everything is running smoothly.
You will always be kept in the loop with how your campaigns are working and if any changes need to be made to the overall strategy. We will also conduct fortnightly internal checklists including search term reviews to identify opportunities for optimisations, this is the recommended timeframe to avoid too many changes causing disruption to the account’s performance. For larger accounts, checklists may be conducted more frequently.
Our team prides itself on quick communication because we know nobody wants to be kept waiting. Your account contact will always respond to any queries you have within one working day.
At The Good Marketer, we conduct an in-depth analysis of your business, target audiences and industry competition to determine the suitability of Google advertising for your business. With our team understanding your unique requirements, we can develop a customised advertising strategy that maximises your online visibility, drives relevant traffic and delivers tangible results.
To discuss this in more detail with one of our Google specialists, book a call today.
If you are faced with a suspended Google Ad Account, begin by reviewing the suspension notification for the specific reasoning behind this suspension. Address these policy violations, make the necessary corrections, and submit an appeal through the Help Centre for reinstatement. When you start this appeal process, ensure that you are transparent, detailing the steps you have taken to comply with the policies. You should also use this learning curve as a reason to stay informed about Google’s Advertising policies to prevent future issues.
Google Ads and Search Engine Optimisation serve distinct purposes. Google Ads is a paid advertising platform where your business will bid to display ads in search results and other placements to potential customers. It can provide immediate visibility however you pay per click. On the other hand, SEO is organic and focuses on optimising your website to improve its rankings in the unpaid organic search results. This will be a long-term strategy that increases your visibility naturally. Combining both of these methods can create a comprehensive digital marketing strategy for your business success.
Case Studies
Let our results do the talking by reading our Google Advertising case studies below.
Why Work With Us?
We know there are plenty of Google Ads agencies in London to choose from, but here's why our clients choose us;
Proactive Google Ads Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise Google advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Team
Meet a few of our dedicated Google Ads specialists
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Our Google Ads Clients
We're proud to have worked with
Delivering Results Via Google Ads
How does it work?
Google Search ads prove effective whatever the size of your businesses, targeting suitable audiences based on their online activity. It’s well-known for being able to attract and capture the right customers at the right time.
During our analysis of any existing Search campaigns, we determine the best approach to appeal to your target audience by identifying the language and imagery that they engage with the most.
Using these insights, we will set up and manage your Google ads, as well as everything in between, including ad copy creation and negative keywords. These ads will help to grow your business, with the support and guidance from our industry experts and their extensive experience.
Our team will continue to implement optimisations over time that reflect developments in your industry as well as changes in Search advertising best-practice.
