Black Friday is just around the corner, and with it being one of the biggest shopping days of the year alongside cyber monday and the saturday before Christmas, it’s important that you are highly visible online. It’s crucial that you make the most of this time of year, especially after the year we have had in terms of sales dropping for many businesses.
Therefore, as an experienced SEO agency, we have put together some quick win SEO tips to help you to boost your black friday sales and for you to utilise for your christmas marketing strategy this year.
Keyword Research and Relevancy
When you conduct keyword research for terms to target on Black Friday, or even Christmas, take a look at your campaigns from the previous year. Review Google Analytics and see which pages drove the most traffic to your site, as well as highest conversions and even the highest keyword rank for holiday marketing campaigns.
You can then build off these previous successes, as well as use the pages as a model for your marketing strategy for this years’ Black Friday campaign.
It probably doesn’t surprise you that ‘Black Friday’ and ‘Cyber Monday’ are the two most highly searched terms around this time of year. Therefore, combine these terms with your product or topic, as this will serve as a starting point for your organic search strategy.
You should also try to focus on long tail keywords that include branded terms and competitive pricing offers, including ‘discounts’ or ‘coupons’.
Make Your Content Seasonal
You can build a seasonal content marketing strategy to help boost your brand awareness around Black Friday and the Christmas period. Launch this early to help keep your brand at the forefront of your customers’ minds for when the moment comes to make that all important purchase on Black Friday.
Gift guides and seasonal content can help to increase awareness around your products. During this time of year, you should also observe trending content within your industry by searching for seasonal keywords on Google Trends.
Infographics, slides and videos are also a great way to engage new customers to your site and capture their attention.
You should plan your seasonal content in advance, so they can be written and published in time to make the most impact on Black Friday and throughout the Christmas shopping period.
You Need Reviews
Although reviews are important all year round for credibility and trustworthiness of your site, when it comes to Black Friday, reviews are huge!
With so many special promotions around, people tend to do more research in the lead up to and on Black Friday before they make their purchases, than they do the rest of the year. Therefore, showcase case studies and testimonials on your landing page, as this should help to influence buying decisions. You will also want to use this time to advertise any USPs that make you stand out from your competition.
Don’t Forget Your Technical SEO
Before launching your Black Friday deals, just take a moment to review your SEO fundamentals, including the technical health of the site. Resolve any errors and ensure that site loading speed is fast in order to prevent bounce rate during these competitive marketing times.
You may also want to take this time to ensure that your site is user-friendly, including finding products with ease, CTAs and internal linking across the site. Improving UX will not only help with conversions on your site, but it’s also considered a ranking factor by Google.
Utilise these tips to your advantage and benefit from quick wins and a boost in sales this Black Friday, Cyber Monday and Christmas!