Nathan Greef

Nathan Greef

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

How To Set Up Your Facebook Business Manager

If you’re reading this blog you have likely read some of our other great articles with tips and tricks on how to excel with Facebook Ads. Whether knowing how to escape the Facebook Learning Phase or The Importance of Increasing Return On Ad Spend and more. Whichever article you’ve read, if you don’t have Facebook Business Manager then you won’t be able to put your new learnt knowledge to the test.

There’s no need to worry as we’ve got you covered and will walk you through the simple steps on how to set up Facebook Business Manager with ease.

But, first the all-important question: What exactly is Facebook Business Manager?

So What Is Facebook Business Manager?

As Facebook explains “Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners”.

This platform is free to use and allows you to manage all of your Facebook marketing and advertising activities. You are also able to grant other users access and control to additional resources, such as your Instagram account and product catalogues. To get a better understanding, below are some of Facebook Business Managers’ key functions:

  1. Don’t Take It Personally

Your business activities are kept separate from your connected personal profile, so there is no need to worry about posting on the wrong account. This also helps you to focus on the attention your business deserves and not get distracted by your personal life or those distracting memes.

2. Run, Manage and Track

It provides a central place to set up, track and manage your Facebook ads clearly in its own dedicated dashboard.

3. Keep Control

It allows you to add an agency or marketing partner to help manage your business, without handing over ownership of your account and other associated assets.

Now you have an understanding of Facebook Business Manager and how this could be beneficial to your business, let’s go over how to set up a Facebook Business Manager account.

Let’s Get Started

Before You Begin

You are almost ready to begin to create a Facebook Business Manager account, but before you move onto the first step you need to make sure you have a personal Facebook account. This is so Facebook is able to confirm your identity. But this shouldn’t stop you creating your Facebook Business Manager account as coworkers and partners won’t have access to your personal account or any personal information in that account.

Let’s get started, it’s super simple and can be done in just four steps!

Step 1. Go to and click on ‘Create an account’ button on the left-hand side.

Step 2. Enter your business name, your name and work email address you want to use to manage your Facebook Business Manager account, then click ‘Next’.

Step 3. We’re making progress. Now you want to enter your business details: address, phone number, and website. Make sure you don’t miss the question at the bottom, ensure you specify whether you’ll use this Business Manager account to either promote your own business or if you provide services to other businesses, in other words if you are an agency providing services and support for other businesses and will be managing numerous accounts. When you’re finished and happy, click ‘Submit’

Step 4. You’ve successfully reached the last step. Check your email inbox for a message with the subject line “Confirm your business email”. Make sure you check your inbox as well as any junk folders. Once you’ve located the email, you want to go ahead and click ‘Confirm Now’ within the message.

Once this is confirmed then congratulations! You’ve now got yourself a Facebook Business Manager account.

Get Yourself Protected

It is always recommended and a good idea to step on the side of caution when it comes to added security on your account. This is one of the advantages of using Facebook Business Manager is that it offers extra security for your business assets.

Step 1. Navigate to the Business Manager dashboard, from here you want to click ‘Business Settings’.

Step 2. In the left menu amongst the options you want to click ‘Security Center’

Step 3. Set up a two-factor authentication. At the top, there is a drop-down box which gives you various options. Setting it as ‘Required for Everyone’ offers the highest security.

What’s Next?

You’ve successfully created a Facebook Business Manager account, but there are a few things you’ll either need to do or want to consider before you get your ads running and generating some revenue!

In no particular order, you’ll want to get the following set up or consider, which include:

  • Add your Facebook business page(s)
  • Add your Facebook ad account(s)
  • Add colleagues to help you manage your Facebook assets
  • Connect your business partners or ad agency
  • Add your Instagram account
  • Setup your Facebook Pixels

The Bottom Line, Time to Get Noticed…

Now you’ve set up your Facebook Business Manager, you are one step closer to launching that next winning campaign.

Though if you are feeling lost or confused about the next steps or have any questions on setting up your Facebook Business Manager, do feel free to get in touch with us and we’ll be more than happy to guide you through the process of setting up your Facebook Business Manager account and beyond!

If you found this blog useful, then consider reading through the many other blogs written by our team of experts at The Good Marketer. Our blogs cover all areas of digital marketing and will help to bring you closer to your goals. Or if you’re looking for a full-service marketing agency to help support your business, then we would love to hear from you.