Creating an eCommerce marketing agency is one thing, but becoming and remaining successful in the ever-changing, ever-competitive industry is another.
Trying to grow an eCommerce marketing agency not only requires a strong team of managers, copywriters and marketers, but it also involves hard work! This is especially true when considering whether, as an agency, your specialisms will include eCommerce social media advertising, or you want to go after the world of PPC advertising within eCommerce. Or both!
While managing the individual aspects of a profitable, efficient agency can seem overwhelming, it can be extremely rewarding both creatively and financially if done successfully.
If you are struggling with finding the right clients or even retaining clients, in the below article, we have listed our top ways you can grow your eCommerce marketing agency in terms of clients as well as profits.
Keep It Niche
When trying to grow and establish your agency apart from its competitors, you find your brand niche. What does your agency do successfully, better than everyone else?
Below is a list of some ideas that of what your eCommerce marketing agency can specialise in:
- Pay-per-click (PPC) advertising – the purchased ads at the top of search engine results
- Search engine optimisation (SEO) – the processes to maximise how highly pages rank when searched for online
- Content marketing – online content created for specific audiences about products or services
- Event marketing – promoting events
- Guest blogging – writing articles for blogs and linking to sites
- Email marketing – promotional material sent in email for
Limiting the services you provide ultimately allows you to streamline and perfect specific processes to ensure profitable results and target a less broad audience. Having specialities that you are known for also raises the potential of being known by word of mouth.
Know Your Industry
If you’re going to become one of the best eCommerce marketing agencies out there, you have to know your industry.
Keep your services competitive – undertake regular analysis of your direct and indirect competitors. If you don’t know who they are, we’ve also got some tips about identifying and analysing direct competitors. Ensuring that your eCommerce agency isn’t standing out from the crowd for the wrong reasons is essential if you’re going to build and maintain your client list.
Stay up to date with the latest on eCommerce platforms. Facebook, Google, LinkedIn and all relevant platforms are constantly changing.
There are continual updates to either the algorithms that govern how your campaigns perform, how your results are reported and the objective ‘success’ of your marketing efforts. So you must be on top of these, adapting your approach to remain flexible, profitable and competitive.
Become Your Client
When looking to demonstrate your results, the best way you can do this is by showing how you’ve done this for yourself. Clients will most likely look to see your results, not your promises.
The best eCommerce marketing agencies are self-reflective. By becoming your client, you can make decisive decisions and experiment with strategies and then show your results as leverage to potential clients.
This also shows that you’re dedicated to providing methodologies that you believe in. Using your own agency as a guinea pig boosts the social proof of your services because it demonstrates confidence in how you approach challenges to resolve them.
Target Specific Clients
When looking for new potential clients, implement smaller segmentations to concentrate on specific groups of customers. This is a crucial approach for eCommerce marketing agencies that want to achieve tangible success.
Whether this is for social media advertising or PPC, keeping your targeting highly relevant is critical to make waves amongst the audiences who are most likely to engage, click and convert. From here, you can expand your targeting once you have a base audience that generates reliable sales.
Not only are you attracting high-quality leads by doing so, but you can also craft personalised messages for your specific audience to help build a stronger working relationship.
Show Off Your Successes!
Once you’ve had success with a client, scream about it! Ensure that your website has a dedicated page optimised to showcase your accomplishments and optimised for potential clients.
When looking for an eCommerce marketing agency, potential clients will be looking specifically at how you’ve helped brands that are similar to theirs. Social proof is one of the most important aspects of any conversion, whether B2B or B2C.
Therefore, client case studies and success stories are some of the most valuable resources and influences on gaining potential clients. Make sure that your website demonstrates your best results in accessible formats where potential clients can see just how much success you’ve brought other brands. Case studies are promises to future clients and are a valuable asset to any eCommerce agency.
In a survey conducted by eMarketer, 62.6% agreed that case studies are powerful tools for generating leads.
If you truly feel in a rut and stuck growing your business, don’t be afraid to experiment with your strategies and try the above tactics.
Whilst it may seem counterintuitive to narrow your potential clientele and services, focusing on what you do successfully and showcasing these successes will ultimately set you apart from your competition and help garner attention from a niche market.