So, Why Choose Our Google Shopping Management Agency?
We’re not just any other Google Shopping Agency in London (we know there are a few). We’ve got the passion, tools and expertise to attract high-converting customers, squeezing every last drop out of your budget for unmatched ROI.
Measurable
Track every penny you spend while keeping an eye on what products sell and which ones don’t.
Ecommerce
Drive sales from prospective buyers with visual ads, turning them into loyal customers.
Media Rich
Showcase your products to capture the attention of more consumers while featuring at the top of SERPs.
The Google Shopping Platform
Turning Clicks Into Cash - How It Works
The Good Marketer is known to be one of, if not the best, Google Shopping Agency in London. Our Google Shopping gurus effectively place your products in front of customers who are ready to purchase.
Picture this – your business is the talk of the town, with a line of customers fighting to get their hands on your latest releases… that is the power of our Google Shopping agency, baby!
The arrival of Google Shopping in the UK has disrupted the way we buy online. It presented the opportunity for small businesses to compete with eCommerce giants that monopolise the markets. Combined with the strategic and data-driven approach of our Google Shopping management agency, we see companies of all sizes thrive and build loyal customer bases.
Step One: Foundations
Our team will set up your Google Merchant Centre account (think of this as the home of your products).
Step Two: Optimisation
Using data we extract from your website, such as bestsellers, we use our knowledge to optimise your products accordingly.
Step Three: Relevance
We gather information (including colours, sizes, and keywords) from user searches so Google can present your ads to the right people.
Everyone wants to be the first brand that comes to a customer’s mind.
According to research, being on the first page of Google in shopping or search advertising increases top-of-mind awareness. This means you’ll be the first thing people think about when they need your product or industry. As a result, you’ll remain competitive, increase your repeat sales and create loyal customers.
Our Google Shopping agency in London has a customer-centric approach. We ensure your campaigns appeal to your target audience whilst focusing on your KPIs.
Your shopping ads are created to entice and encourage sales. Everything we do has your brand in mind and puts your business on the path to sustainable success – that’s why we’re recognised as a leading Google Shopping Agency for small-to-medium businesses.
Our Google Shopping Agency’s Formula For Success
Taking a deep dive into your data, industry and target audience, we fuel a plan focused on long-term results and continuous optimisation. The Google experts at our Google Shopping agency in London work hard to leverage profitable outcomes.
To achieve the best results for your business, we start with in-depth research into your competitors and the landscape as a whole. The Google Shopping UK market is a competitive space, so it’s important to identify keywords that will help you gain visibility. We start by prioritising keywords based on your best-selling products, but we also analyse everything related to the products, such as sizes and colours, so you get the human touch experience, too. Our Google Shopping Ads Agency is one of the most sought-after in London due to our unmatched efforts. Our specialists will conduct a deep dive into your target audience and their pain points, creating ads that appeal to them directly and target niche keywords that your competitors have overlooked. Knowing your audience increases longstanding and meaningful engagement.
The proof is in the results – we really are ad wizards! We transform all of the research and data into carefully considered ad campaigns. As well as managing and consulting on Google Shopping Ads for businesses across the UK and beyond, we take care of setting up your campaigns, which includes the optimisation of titles and descriptions.
Our Google Shopping Management agency enables you to stand out from the crowd. We follow our Google shopping formula while prioritising industry best practices, meeting the needs and requirements of algorithms to maximise your reach and enhance your performance.
The Good Marketer works in unison as a team to ensure that the campaigns are focused on their goals. We combine our fresh take on things, our passion and our drive to provide results with our creative flair to help bring your vision to life.
Our approach to Google Shopping management is similar to that of all paid marketing: we’ll never let your advertising go stale. We regularly review the performance of each shopping, meaning that we maximise performance and continuously strive to improve your ROAS.
We operate slightly differently from a traditional Google Shopping agency in London in terms of our approach to ongoing campaigns. We use the data and research accumulated, combined with the current market trends and creative improvement solutions.
For our client, The House Outfit, we quickly recognised that their picture frames were their best-selling products through Google Shopping, so we adjusted the titles/descriptions accordingly to incorporate common keywords, including the size of the product and the colour variants such as Rose Gold / Copper. As a result, we were able to deliver an 18% increase in ROAS MoM.
This adaptive, analytical approach is designed to help your business thrive rather than just tick over.
Meeting & Exceeding Expectations
Our Work As A Leading Google Shopping Ads Agency in London
The Camouflage Company Case Study
The Camouflage Company is owned and operated by a sister duo providing unique, stylish storage solutions for the home and garden. They chose to partner with our Google Shopping agency to achieve
Why Work With Our Google Shopping Management Agency?
We know there are plenty of others out there, and ultimately, the choice is yours (hint: the right choice is us!)
Here’s why our clients love us:
Proactive Agency
We take the lead from conducting the initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers, who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any Google Shopping queries within one working day.
In-House Creative Team
Maximise Google Shopping opportunities with scroll-stopping creatives, from images to videos, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your Google Shopping agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
The Dream Team
Meet a few of our dedicated Google Shopping specialists
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
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£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Our Clients
We're proud to have worked with
Dedicated To Small Businesses
Top Google Shopping Agency in London
Frequently Asked Questions
Our Google Shopping services allow you to showcase your business’s products directly in Google users’ search results, ensuring that your inventory is best placed in front of the customer in a buying mindset and looking for products best suited to their search query.
Furthermore, this process is one of many possible ways for potential customers to discover your brand and purchase items from you over your competitors. Our team of specialists at The Good Marketer can produce effective Google Shopping advertising campaigns to improve your business’s visibility, provide users with detailed product information, and drive qualified traffic to your online store for more conversions.
When you partner with The Good Marketer for Google Shopping services, your business will have access to our specialists’ expert knowledge, helping you with product feed optimisation, campaign management, bid strategy, and continuous performance analysis. At The Good Marketer, our team are passionate about your success; we ensure your products and services are effectively presented to your target audience to maximise your return on investment.
The Good Marketer offers both Google Search and Google Shopping efforts for SMBs. One of the main questions we get asked is how they differentiate. Google Search primarily displays text-based ads, whereas Google Shopping showcases engaging visuals of your products. Google users can see your imagery, prices and store information in the search results, which offers a more immersive and interactive experience.
At The Good Marketer, we stand out through our data-driven approach, personalised strategies and dedicated specialists, committed to staying ahead of digital marketing trends for our clients’ success. Our focus is delivering measurable results during our partnership with a tailored campaign to suit your business needs. At The Good Marketer, we become an extension of your team with our reliable communication, effective strategies and flexibility. Our proactive approach fosters long-term success and ROI for your business.
Currently on a monthly scale, Google shopping costs at an average cost-per-click of 1.22 USD (0.97GBP). And, this will depend on a few factors, including competition, the campaign settings and your industry. At The Good Marketer, your assigned account manager will tailor a strategy that fits your budget whilst maximising the impact of your advertising for the best return on investment. For our clients we would recommend working with a budget between £750 to £1000 per month.
We know one size does not fit all; our tiered packages ensure you pay for what you need. Feel free to check out our packages.
Your account manager will actively monitor and optimise your Google Shopping campaigns regularly while meeting with you on a weekly, fortnightly or monthly basis – either virtually or in-person to keep you up to date with your successes. Our team conducts campaign checks and creates reports to ensure your ads are running efficiently, making optimisations as needed to align with your business goals and proposed strategy. We are known and loved for our flexibility, proactive approach and reliable communication. If, at any point during our partnership, you wish to discuss your campaigns with your account manager, we endeavour to respond to any queries within one working day.
Google Shopping benefits many businesses for many reasons, especially if you have an e-commerce store that displays your product inventory. Suppose your company sells products and services online, and you want to increase your brand awareness, reach a broader target audience and drive more leads and conversions. In that case, with the help of our experts at The Good Marketer, Google Shopping advertising will be a valuable addition to your future strategies. For more information on how our services can help you, book a call with our team today.
It is free to list products on Google Shopping. As merchants can use the “Surfaces across Google” program to showcase their products at no cost. However, for optimal visibility and additional features, such as running ads, businesses may use Google’s paid advertising platform to drive more clicks and impressions. If you need advice, contact our digital marketing specialists to provide you with the correct information for your business.
