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Twitter (X) Advertising
For Small-To-Medium Sized Businesses
Nurturing Customers
By creating ads that feel native to the platform, you can nurture a new audience on Twitter. Instant messaging and live tweet reactions on your ads help you build a community of loyal brand followers.
Showcase Personality
Let your voice shine through with Twitter (X) advertisements that showcase your brand’s USPs. We combine copy and creativity to design ads that are unique to your brand.
Grow Audiences & Sales
Promoted Twitter advertising can reach over 140 million daily users. According to Twitter, people spend 26% more time viewing ads on Twitter than on any other social media platform.
Twitter (X) Advertising That Does More
Tailored For Your Businesses Growth
With over 300 million active users and over 5000 tweets every single second, it’s hard to cut through the noise on Twitter. Wait, should we be calling them X’s now?
So, why choose Twitter advertising? Twitter (X) is almost like an off-duty platform for businesses. It’s where people go to have conversations, laugh, and have some downtime. But it’s not just entertainment; research shows that 50% of users are more likely to buy from a brand they follow on Twitter than one that they don’t – so there’s great potential to create a following with a high return.
Your approach to marketing on Twitter must suit what users expect from the platform, i.e. being overly promotional and spammy deters customers from engaging. Our expert Digital Marketing Agency in London knows just how to strike the balance to get your message across in the right way.
Research shows that brand personality is going to play a massive role in future buying habits, and Twitter is the perfect platform to convey all sides of your brand.
Twitter is a reactionary, immediate platform that gives you space to be creative and even playful with your advertising.
As Social Media advertising experts, we help you to stand out from the crowd and connect, interact and engage with valuable users. We create integrative organic and paid Twitter (X) advertising campaigns focused on the metrics that matter to you – whether that’s building top-of-the-funnel awareness, nurturing relationships or converting customers.
Our Twitter advertisement strategies put you ahead of the curve.
Why Advertise On Twitter?
Creating a Twitter (X) advertisement is all about harnessing your USPs, finding your audience and keeping them engaged. This kind of paid advertising can generate revenue in the short term, but if you’re looking to develop an organic following on Twitter, this requires you to be authentic and active in your account.
Our organic social specialists can optimise your profile to appeal to new followers and boost brand awareness. We’ll also engage in other users’ content, capitalise on trending topics and create engaging content based on a strategic content calendar designed specifically for Twitter and its audience.
When you’re advertising on Twitter (X), it’s critical that you have a clear message, brand and aesthetic. With such a limited space to tell your brand story, our in-house creatives must make the most of every character to create copy that’s as captivating as it is concise.
Creating a Twitter advertisement is all about harnessing your USPs, finding your audience and keeping them engaged. This kind of paid advertising can generate revenue in the short term, but if you’re looking to develop an organic following on Twitter, this requires you to be authentic and active in your account.
Our organic social specialists can optimise your profile to appeal to new followers and boost brand awareness. We’ll also engage in other users’ content, capitalise on trending topics and create engaging content based on a strategic content calendar designed specifically for Twitter and its audience.
When you’re advertising on Twitter (X), it’s critical that you have a clear message, brand and aesthetic. With such a limited space to tell your brand story, our in-house creatives must make the most of every character to create copy that’s as captivating as it is concise.
Ad formats are relatively limited on Twitter (X), but that’s what the platform is all about – providing digestible, exciting snippets of information or content that makes the user want more. Our Twitter Advertising Experts take advantage of that.
Promoted tweets appear in targeted users’ newsfeeds. We strike the balance of capturing attention without appearing foreign and irrelevant. We use analytics to target specific, relevant audiences with individual ads. This means we can optimise and tailor promotions designed to maximise results and achieve KPIs.
Promoted Tweets and all ad formats on Twitter (X) also have a very clear, single call to action. It keeps the user focused. They’re short, sweet and simple but can be endlessly effective with the right data to support campaigns and the creative flair that comes as part of the package here at The Good Marketer.
Promoted profiles also appear in your audience’s newsfeed. As an experienced Twitter Advertising Agency, we use the information gathered from analytical tools to identify new potential audiences who are most likely to take an interest in your brand. This is a popular, fast-track way to build an online following and start benefiting from having an engaged audience.
Using promoted profile ads on Twitter (X) means provides you with the opportunity to influence your audience for a long time after they’ve hit that follow button, offering increased engagement and a long-term ROI.
Want to be a trailblazer? A conversation starter? Twitter advertisements facilitate this better than any other type of ads.
Promoted Trends appear in the user’s timelines, as well as the ‘Explore’ tab and in the app for maximised exposure. But this kind of Twitter Advertising needs to be carefully planned to make sure you’re hitting the right people with the right message. Our team researches and tests hashtags and interests as well as targeted audiences for maximum impact.
Frequently Asked Questions
Whether you’re a small business or a large brand, X Ads campaigns are flexible and can be tailored to fit your budget, Promoted X Ads are charged on a Cost Per Action (CPA) basis. On average, delivering an action costs between £0.37 and £1.27 (Source). There is no mandatory minimum spend for X Ads, and you maintain complete control over determining the amount you wish to allocate for your campaigns.
Although there are several key factors that influence the cost of your advertising on X:
- The specific type of ad you intend to run
- Your targeted audience
- The duration of your campaign
- The bidding strategy you choose to implement
X offers a variety of ad formats, each with its distinct pricing structure.
For a precise cost estimate tailored to your potential ads on X, consider scheduling a call with one of our specialised experts for an in-depth discussion. Alternatively, you can navigate to Twitter Ads Manager, a platform with the flexibility to define your budgets and goals. It’s crucial to remember that advertising costs on any platform are subject to fluctuations based on competition and demand dynamics. To ensure optimal results, our dedicated specialists will actively monitor your campaigns, engaging in discussions with you as needed to implement adjustments that enhance campaign performance.
The decision depends on your business needs, budget, and target audience. X is effective for broad audience reach, especially if your demographic is active. Our specialists can answer questions about X’s benefits if you need more clarification. Businesses aiming to increase brand awareness, engage a wider audience, drive website traffic, or promote events/products/services can benefit from X. This is particularly effective for entertainment, news, events, e-commerce, and tech industries. X is a valuable advertising platform if you seek better connections, a broader community, and conversions.
Absolutely, the answer to that question is a resounding yes! Although there has been a big name change, this doesn’t affect users’ intentions when on the platform. Here are five reasons why running paid advertising on Twitter/X is worth it:
- The ads are cost-effective (Delivering an action costs between £0.37 and £1.27 (source)).
- They effectively spread your message.
- You will see high click-through rates, the average of which is 0.86% (source).
- Twitter/X ads offer unique features such as follower look-alike targeting and event targeting.
- They are an untapped opportunity.
The Good Marketer never rests when it comes to good performance for your advertising needs. Your account contact will work hard, consistently looking for ways in which they can optimise your X campaign for better results. As well as this, we will also closely monitor your campaign to make improvements, actioning these as quickly as possible for you. With us, you’ll know exactly where your money is being spent and how our partnership benefits you. Let’s level up your business together.
Our Team
Why Work With Our Twitter (X) Advertising Agency?
Transparent
Our entire ethos is built on being transparent and delivering honest results and insights. We’ll keep you and your team in the loop every step of the way and work collaboratively to ensure your Twitter advertising is in line with your vision.
Proactive
Every part of your Twitter advertisement strategy should have a purpose. That’s why we work closely with in-house teams to understand your objectives and KPIs, using the information you provide us with to fuel dynamic, results-driven campaigns that will benefit your business.
Affordable
Being affordable is, of course, relative. Again, we’re a little different to other Twitter (X) agencies in London. We’ve created our unique ‘hours’ packages, allowing you to decide the budget that’s right for you. Because we know great marketing doesn’t need to cost the earth!
Our Clients
We're proud to have worked with
Pricing
Packages to suit all businesses
Starter | Advanced | Elite | Ultimate | |
---|---|---|---|---|
£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
Term | 3 Months | 3 Months | 6 Months | 6 Months |
Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend