What Is TikTok Advertising?
What's All The Fuss About?
Whether you’re launching a new business or taking your business to the next level, coming up with the perfect marketing strategy and well-targeted TikTok ad campaign with scroll-stopping creatives can help drive impressive results for both eCommerce and lead-gen businesses.
Grow Your Reach
Over 150 million Millenials and Gen-Zs are using TikTok, but the app is also becoming popular with other generations, with 80% of users being between 16-34 and 26% between 25-44.
Increase Engagement
Encourage engagement with trending sounds and hashtags. The TikTok algorithm ultimately means anything and anyone can go viral - it's just about posting the right content at the right time.
Build A Brand Personality
Well-conducted TikTok advertisement campaigns help brands thrive by being unique. So, show your personality and let the world know what makes you different from the rest using playful and engaging content that represents your brand.
The Good Marketer’s TikTok Ad Portfolio
View Our Work For Yourself
At The Good Marketer, we’re unlike other marketing agencies that promise the world but never deliver the results. We are a TikTok advertising agency in London that takes pride in seeing your business thrive with the help of our marketing expertise. To set you up for success, we use our content team that specialises in TikTok ads to create eye-catching content to make your brand stand out.
What Does A TikTok Marketing Agency Do?
TikTok presents a unique opportunity for small businesses to connect with new audiences via short-form and now long-form video content.
As a TikTok advertising agency with experience in building revenue-driving campaigns, we’re here to help you combine the right creative with the right strategy to help you achieve the results you want.
Whether you’re a new business or you’ve already delved into the world of paid marketing, it is time to take on TikTok and watch your business grow with The Good Marketer.
What Are the Benefits Of TikTok Ads?
Take Advantage Of Creative Freedom
TikTok advertising marketing allows you to be as creative and innovative as possible. Show your customers your brand’s personality, passion, and sense of humour in an effortlessly consumable medium. Ignite conversations and projects in which users can invest their time and interest. This will leave a much longer-lasting impact than a passive promotion.
Trust The PRO-cess
TikTok Ads Manager supports both picture and video ad creatives. As a top TikTok Ad Agency in London, we recommend starting your campaign with TikTok’s most popular ad format: in-feed video advertisements.
This placement supports video lengths of 5-60 seconds. However, we recommend keeping them shorter, around 9-15 seconds, to maintain user focus. Because the ad is sandwiched between ‘For You’ videos, it must be highly effective and immediately engaging, grabbing the user’s attention in seconds.
The most effective ads on TikTok are native, so if your video looks like an ad, it probably shouldn’t be on TikTok. Our TikTok Ad Agency team can help you create the right User-Generated Content (UGC) for the platform. See our portfolio below!
Know Your Creative Campaign
When it comes to your ads, breaking down your audience according to the sales funnel is essential. All aspects of ad creative (copy and media) can significantly impact performance.
Top Of The Funnel Ads – Introduce your brand, ethos and products to familiarise new people with who you are and what you offer. We hone in on their pain points and tell them exactly how you can solve their problems (within the 100-character limit).
Middle Of The Funnel Ads – Targets those who know you a little better but still need convincing; we focus on the power of social proof in our copy and our media. Reviews, awards and customer testimonials all come into play to get your warm audience on the side and push them further towards purchasing.
Bottom Of The Funnel Ads – We can afford to be direct at this point in the funnel. Whether your hot ads precisely target cart abandoners or general website visitors, the copy and creative at this stage are all about giving people that final push… “Go on, you know you want to…”😉
The Creative Process
Need some insight into what a great TikTok creative process looks like? We’ve got you covered – here is a list of things to consider when creating your content;
Audience
Who’s your audience? TikTok’s main user audience is 18-24 year olds, but other demographics are growing and engaging more than ever so does your content cater to a broader or niche audience?
Trending Sounds
What are you creating / what is your idea? Are there any trending sounds on TikTok you could jump on or trending hashtags that are hot?
Purpose
What is the purpose behind your TikTok? Why are you creating it / what is the inspiration behind what you’re creating (if there is one)?
Location
Where do you plan to film? Indoors? A studio? On a beach? Aesthetics are everything and the possibilities are ENDLESS – chances are people are more likely to be visually attracted to your video if it’s in a nice location!
The Extras
How do you plan on executing your idea? Are there props you’ll need? Maybe some cool transitions in your editing? Get as creative as possible; people love innovation, whether simple or complex!
Make your videos as short and as captivating as possible – the average user will spend approximately 3 seconds on a video before swiping to the next. So, if there’s any place to get straight to the point, TikTok is it.
Our Clients
We're proud to have worked with
Organic vs. Paid Marketing: What’s The Difference?
For the best TikTok ads strategy, we recommend combining paid ads with organic posting. Why? Because they serve different purposes.
For small businesses, organic posting on TikTok creates a brand presence, a regular reminder on the feed of what you’re all about. These posts can help you to start growing a following and establishing your brand identity online.
However, if you’re looking to boost your organic growth and start generating revenue from the app, paid ads are your go-to. Ads allow you to target your ideal customer – their age, their location, and their interests. And once you’ve started targeting your cold audience, you can go on to retarget users who have shown an interest but are yet to convert.
As an experienced TikTok agency, we can work with clients across both paid ads and organic to boost their overall engagement and awareness, as well as generate revenue through the app. To find out how we could work with you to create your bespoke TikTok strategy, get in touch today to speak to a member of our team.
How Do You Succeed On TikTok Ads?
Create The Best TikTok Ads Strategy, Here’s What You Need To Know
Whether you’re a small business with a limited budget or running a large-scale campaign, TikTok Ads offers a range of campaign types and ad formats to suit your needs. TikTok Ads Manager supports both picture and video ad types. However, we recommend starting your campaign with TikTok’s most popular ad format: in-feed video advertisements.
TikTok Ads currently has two budgeting options: daily or lifetime. With both options, you can adjust your budget anytime if you meet the £20 per day minimum to run ads on the platform. You can also create targeted campaigns to reach the right audience at the right time.
If you choose to work with us, we can recommend the best TikTok ads strategy by targeting your ideal customer, covering gender, location, age, interests, and other unique variables.
Once you’ve started seeing results with your campaign, you can create “Custom Audiences” and “Lookalike Audiences” similar to Facebook and Instagram’s Ads Manager. These audiences are designed to mimic the qualities of your existing audiences that have been high-performing.
Why Work With Our TikTok Ad Agency?
Flexible
TikTok advertising is all about quick snippets and fast reactions, so we completely understand the need for flexibility to capitalise on the latest trends. However, we balance this with a strategic, data driven content strategy, built around your business objectives.
Proactive
Our expert TikTok Ads team will work closely with you to glean insights and understand what you’re looking to achieve. To break through and carve a new path on a platform like TikTok, it’s critical that we work together to make the biggest impact that has meaningful results for you.
Value Driven
We’re a little different to other TikTok advertising agencies, so we’ve created our unique ‘hours’ packages, allowing you to decide the budget that’s right for you. Our packages include a full TikTok ads service; we’ll do everything from the creative and copy to your ad set-up and management, with no extra fees.
Frequently Asked Questions
TikTok is often associated with Gen Z, as it initially gained popularity among younger users. However, it has evolved into a diverse platform that appeals to a wide range of age groups. While a significant portion of TikTok’s user base is still Gen Z and Millennials, it has attracted older users and even businesses. In fact, 37.4% of TikTok’s users are over 30 years old.
TikTok’s content is diverse, from viral dance challenges to educational content and product demonstrations. This diversity allows brands to reach a broad audience beyond just Gen Z. Depending on your target audience and content strategy, TikTok can be an effective platform for engaging users of all ages.
Advertising on TikTok can be advantageous for several reasons. Firstly, TikTok boasts over 1 billion monthly active users worldwide, providing a massive potential audience for your brand. Secondly, its algorithm promotes content virality, making it easier for your ads to reach a broader audience.
TikTok’s user base is also highly engaged, spending an average of 95 minutes on the app daily. This can lead to increased brand exposure and potentially higher conversion rates. Lastly, TikTok provides detailed targeting options, allowing you to reach your ideal audience effectively.
TikTok advertising costs vary widely based on several factors, including your campaign objectives, targeting options, and creative quality. Typically, you can set a daily or lifetime budget for your campaigns, and you’ll be charged based on the type of ad and the interactions it generates (e.g., clicks, views, or engagements).
Costs can range from a minimum spend of £20 per day or £600 per month.
To get a precise estimate, using TikTok’s Ads Manager is essential, where you can set your budget and see estimated reach and engagement metrics based on your targeting preferences.
Our service package includes vital creative assets crucial for optimising your content and TikTok ad campaigns, but naturally, the volume of these assets will depend on the package you select!
We believe that well-crafted creatives are a key ingredient in your TikTok success, and we’re committed to delivering the best quality to propel your business forward on this platform. That’s why we produce creatives in-house and work with content creators and influencers too.
While TikTok advertising can be highly effective, it’s challenging to guarantee that you’ll be viral overnight because campaign success depends on various factors, including ad quality, targeting accuracy, competition, TikTok algorithm and audience engagement. TikTok’s platform provides robust tools for optimising campaigns, but results can still vary.
To improve your chances of success, we work closely with you to create effective campaigns, monitor performance, and make data-driven adjustments to maximise your ROI. We’ll also work with you to set realistic KPIs for your campaigns.
Hiring an agency for TikTok advertising offers several advantages. We have experience and expertise in creating and optimising campaigns, ensuring that your budget is used effectively. We can also provide valuable insights into the platform’s ever-changing trends and audience behaviours. Moreover, we have access to specialised tools and resources that may not be available in-house.
Additionally, outsourcing TikTok advertising allows your team to focus on core business activities while leaving the intricacies of campaign management to us! It can save you time, reduce potential learning curves, and help you achieve better results.
You don’t need to have followers to advertise on TikTok. TikTok advertising allows you to reach a broad audience, and many successful TikTok advertising campaigns are designed to target users who have not yet engaged with your brand. TikTok’s advertising platform leverages its extensive user data and targeting options to connect your ads with relevant users, regardless of your follower count.
Whether TikTok advertising is suitable for your business depends on your target audience, industry, and marketing goals. Generally, TikTok works for brands with products under £100 AOV. However, we have seen a lot of success with a brand that has an AOV of £1000+, so it’s not always the rule.
To determine if TikTok advertising is a good fit, it’s best to schedule a call and have a chat with us!
TikTok Shop can be a valuable asset for your business. TikTok, with its massive user base, offers a unique and highly engaging platform to connect with potential customers.
Incorporating TikTok Shop into your marketing strategy can help your business tap into a rapidly growing platform, connect with a younger demographic, and ultimately boost sales. It’s a valuable tool for businesses looking to stay competitive and engaging but remember, you need to earn their trust first before you can gain those sales!
Pricing
Packages to suit all businesses
| Starter | Advanced | Elite | Ultimate | |
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£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Audience Research Not sure who to target? This is where we can help - we can pinpoint your audience exactly or keep it broad, our experts will guide you in the right direction | ||||
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Consultancy Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
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Setup We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running. | 12 - 14 Days | 12 - 14 Days | 10 - 12 Days | 10 - 12 Days |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
