What Is Email Marketing?
Email marketing is a powerful marketing strategy using specific marketing channels to communicate and promote your business’s products or services directly. This can help to build up your customer awareness and inform them of your latest items or offers.
Implementing a solid marketing strategy can help support lead generation and brand awareness, build relationships, or keep customers engaged between purchases through various types of email marketing strategies.
How The Good Marketer Can Help Elevate Your Email Marketing Strategy
How We Work
We’re an email marketing agency in London, and our team of experts will create a detailed email marketing strategy to give your customers even more opportunities to convert.
During the initial stages, we take the time to get to know you, your products or services, and your business goals so we can create campaigns that will resonate with your customers and prospects.
Email marketing has changed how you interact with customers. Now, you can create a conversion-optimised email funnel that generates immediate sales and creates lifelong brand evangelists.
For example, you can expect, on average, to see at least 66% of customers purchase due to a marketing or sales email. A pretty good return, don’t you agree?
An email campaign is also perfect for plugging gaps in your customers’ journey. So, each marketing campaign is seamless and super practical, allowing you to communicate and interact with them at each touchpoint.
The Benefits of Email Marketing
Why Should You Consider Hiring An Email Marketing Agency?
Email marketing is one of the most effective ways to reach your customers, no matter the time or place. Businesses need an email marketing agency to help create effective email marketing strategies and campaigns that can be converted into top results.
Automation
Emails allow for easy and automated communication.
Ecommerce
Send timely reminders for Abandoned Carts & New Products.
Impressive Results
Emails are now more powerful than ever, offering exceptionally high ROI.
Case Study
EasiLocks
Easilocks is an independent, award-winning hair extension brand offering professional salon services and clip-in hair extensions. Easilocks approached The Good Marketer in October 2019 to help rejuvenate their entire marketing strategy to achieve the following:
What Platforms Do We Use?
One of our favourite email marketing tools at The Good Marketer is Klayvio, as it’s guaranteed to expand sales, win back customers and upsell complementing products. So, if you’re an eCommerce business looking to win in the email marketing game – Klaviyo is the one for you. Our digital marketing experts are certified Klaviyo users and will be able to provide you with advanced advice to help you achieve all your branding goals.
Create high-quality, customisable email templates, full platform integrations, and expansive segmentation. This user-friendly platform allows marketers to bring the right target audience, potential investors, collaborative opportunities, and more to your door.
Mailchimp is also a great starting place for small businesses as it has multiple features that work to grow your business fast and effectively. Mailchimp is easy to use and has an accessible interface that guides you through all the processes needed to create excellent email content. However, using new software can sometimes be a little daunting. But not worry, as we’re here to help! We believe it’s ideal for service businesses that lean on their email marketing platform for enquiry responses and newsletters.
Please note: We usually use Mailchimp for our B2B clients.
Our Clients
We're proud to have worked with
What Our Email Marketing Agency Can Do For You
Work With Our Team Of Experts To Stay Ahead Of The Curve
Today, we have direct email marketing channels to communicate with a customer.
Email marketing is a sales tool that must be fine-tuned and refined. It allows businesses to present personalised messaging to consumers at different stages of the conversion funnel.
Our in-house creatives write messages that say something, blended with eye-catching creatives that make a difference and work cohesively with other channels. Ongoing email marketing analytics, sophisticated systems and an authentic understanding of your target audience means we know the optimal time to send an email and how best to present your brand. We can segment your subscriber list to tailor messages even further, for example, dividing by geographical location and making sure that swimwear is targeted to hotter climates.
As a top email marketing agency, we remind customers where you are, what’s happening, and what else they didn’t know about your eCommerce brand or online service. We always work to boost brand awareness and build a loyal customer base.
Research shows that it is five times more profitable to reconvert a warm or previous customer than it is to chase a cold one.
Email marketing has the highest successful conversion rate at 66% of any marketing tool in your arsenal. Tailor made messaging – delivered right to your customer’s inbox – streamlines the buyer journey. With bespoke calls to actions, that are both incentivizing and on brand, we can help motivate customers back to your platform.
Our expert team uses sophisticated analysis and the knowledge you arm us with to fire off carefully curated pieces of content that provide value to your customer. And therefore to your business. Implementing a remarketing campaign that works for you can capture those customers that failed to convert the first time – as is consumer nature.
Frequently Asked Questions
Investing in email marketing is definitely worthwhile. According to research in 2023, it delivers the highest return on investment (ROI) compared to other forms of digital marketing, averaging £38 for every £1 spent. With its ability to provide direct, personalised communication and nurture long-term customer relationships, email marketing stands out as a cost-effective channel for driving engagement, conversions, and revenue.
Through segmentation, automation, and data-driven optimisation, businesses can maximise the effectiveness of their email campaigns and achieve significant results in driving sales and fostering brand loyalty. By regularly engaging with subscribers through valuable content, promotions, and updates, businesses can stay top-of-mind and strengthen connections with their audience over time. Additionally, email marketing enables businesses to track and analyse key metrics such as open rates, click-through rates, and conversions, providing valuable insights into audience behaviour and campaign performance.
Yes, absolutely! We specialise in designing and optimising email flows to ensure maximum client engagement and conversion rates. Whether you need assistance with setting up automated welcome sequences, abandoned carts, post-purchase follow-ups, or any other email flows, our team has the expertise to help. We’ll work closely with you to understand your business goals, target audience, and unique brand voice, crafting tailored email flows that deliver the right message at the right time to drive results.
When choosing an email platform, it’s crucial to consider several factors to ensure it aligns with your business needs and objectives. Firstly, look for a platform that offers robust segmentation capabilities, allowing you to target your audience with personalised content effectively. If you’re an e-commerce business, integration with popular platforms like Shopify, Magento, or WooCommerce is essential for seamless operations. For service businesses, selecting an email platform requires a focus on features that facilitate client communication and service delivery. Look for platforms that offer appointment scheduling integration, customisable templates for service notifications, and automated follow-up sequences for client engagement.
Additionally, prioritise platforms with advanced automation features to streamline your workflows and save time. Lastly, comprehensive analytics tools are vital for tracking campaign performance and optimising strategies. In our experience, Klaviyo stands out as an excellent choice for e-commerce businesses due to its tailored features, intuitive interface, and seamless integration with leading e-commerce platforms, making it the preferred platform for maximising email marketing effectiveness in the e-commerce space.
Our team of content creators and copywriters specialise in crafting compelling elements for email marketing campaigns. We understand the importance of engaging content in driving conversions and building customer relationships. Whether you need captivating subject lines, persuasive body copy, or visually appealing graphics, we have the expertise to create email content that resonates with your audience and drives results. With our help and tailored creative solutions, you can elevate your email marketing strategy.
Absolutely! Audience segmentation is a fundamental aspect of effective email marketing strategies. By dividing your email list into specific segments based on criteria such as demographics, past behaviour, preferences, and engagement levels, we can tailor content and messaging to better resonate with each group. This personalised approach increases the relevance of your emails and boosts engagement and conversion rates. As a marketing agency, we specialise in implementing sophisticated segmentation techniques to help our clients maximise the impact of their email marketing campaigns and achieve their business objectives.
Why Your Business Needs The Good Marketer?
We know there are plenty of marketing agencies that specialise in email marketing, but here’s why our clients choose us:
Proactive Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise email marketing opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your email marketing agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Pricing Promise
Packages to suit small businesses.
The Good Marketer has taken the mystery out of agency fees with our clear breakdowns and purpose-built packages to suit all businesses. If you’d like to discuss this further or need something a little more flexible, book a call with a digital marketing agency in London.
| Starter | Advanced | Elite | Ultimate | |
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£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
