Home » What We Do » Digital Strategy
Digital Strategy
Why Do You Need A Digital Strategy?
Maximise ROI
Fine-tune your target audience to capture valuable traffic.
Detailed Analysis
Enhance existing digital marketing strategies to develop your brand.
Bespoke Strategies
Market & competitor analysis fuel competitive strategies made just for you.
Digital Strategy
Tailored For Your Businesses Growth
Set up your first website for your SME? Looking to relaunch your online store or just looking to enhance what you have already got set up? That’s what a digital marketing strategy can do.
Online marketing strategies are based on data and brought to life with creativity and innovation. They are the foundation for the most successful marketing campaigns, ensuring that all marketing efforts are cohesive, suitable for your target audience and their changing, evolving needs.
Our forward-thinking digital strategy agency provides ongoing consultations as part of all our packages. The Good Marketer approach to digital strategy consulting means that we work alongside you as your partner, working in line with business objectives to achieve your next steps. As experts in our industry, we help to put you at the forefront of yours.
Our Digital Strategy
Consulting Process
Effective digital marketing strategies are based on data. At our digital marketing agency, our formula also includes creativity and future proofing ideas.
- Understanding your business goals
- Evaluate challenges
- Market landscape and competitor analysis
- Audience profiling
- Keyword research
Launching your thought-out strategy for maximised results. Don’t worry, we can handle everything for you.
- Creating optimised landing pages
- Set up all campaigns, whatever service you’re onboard for
Consumer behaviours change. We make sure your campaign grows with them and stays ahead. Ongoing reviews of digital strategies can make sure you are an industry leader, not a follower. This includes:
- Engagement analysis
- Cross channel integration
- Budget management
- Ongoing testing
Dedicated To Small Businesses
Top Digital Strategy Agency in London
Why Work With Us?
Choosing The Good Marketer as your Marketing Strategy Consultants means that you can choose the best package for your business but always benefit from bespoke campaigns, built for you. We believe in fluid, dynamic campaigns that are resilient to changes. Our proactive approach improves performance for our clients.
Proactive Digital Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Frequently Asked Questions
Digital strategy can be a pretty generic term, but in the TGM dictionary, we define it as the foundation of your digital success. Whether you want to use social media, content creation, website optimisation or any other online platform to market your products and achieve your business goals, you will need a digital strategy.
A digital strategy is created to plan & outline how you use these platforms for an effective online presence. Your digital strategy will assist you in growing brand awareness, creating conversions, improving customer loyalty and maintaining a positive reputation in your industry.
Simply put, to keep you on track. Your digital strategy will be developed with your end goal in mind and used to map out the most impactful steps you can take to achieve it.
The digital space is constantly changing and while we’re all for jumping on trends, having a baseline strategy that you can refer back to will be vital to help keep you pushing towards your ultimate goal, whether that’s reaching your target audience, building brand awareness, generate meaningful leads & drive more conversions (or all of the above, pls?).
Without this, you risk making decisions without reason, falling behind competitors, losing existing customers & missing out on valuable opportunities in the future.
When working with The Good Marketer, our team will tailor the entire process, ensuring your digital strategy produces results and meets your needs. This may include, but is not limited to:
- Goal Setting and KPI Identification
- Market Research and Audience Analysis
- Social Media Marketing
- Content Creation
- SEO (Search Engine Optimisation)
- Paid Advertising
- Website Design
- Email Marketing
- Reporting & Analysis
Well, that’s where we come in. At The Good Marketer, we start with your goal and work backwards from there. We analyse your business, competitors, audience and industry. We will then define clear objectives in relation to your ultimate goal and develop a plan for the steps we need to take, using the most effective channels along the way.
After implementing this strategy, your account contact will manage the process, regularly monitoring the performance of these efforts across all channels, and making changes and optimisations where necessary.
Absolutely. Factors including technology, industry trends, algorithms and customer behaviour all affect the performance of digital marketing strategies. We implement regular performance reviews for all our clients to ensure your strategy remains effective and grows with changes. Every digital strategy should change and adapt to remain competitive and relevant.
Pricing
Packages to suit all businesses
Starter | Advanced | Elite | Ultimate | |
---|---|---|---|---|
£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
Term | 3 Months | 3 Months | 6 Months | 6 Months |
Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend