Expert Brand Content Agency
With social media gaining ever more prevalence and power amongst audiences, branding is perhaps more important than ever.
As a dedicated branding agency in London, we understand what it takes to stand out. Because at the outset, it might seem like branding is just a good logo, fresh colours on the website and clean messaging. But it’s much more than that.
Get Noticed, Stay Memorable
If you have strong branding, you’re more likely to attract attention - and keep it. Cohesive imagery, logos, colours & messaging not only gets your point across, it does so in a way that’s memorable.
Improve Your Advertising
It’s no secret that you won’t get far without advertising. Whether you need a solid Facebook Advertising campaign, or you’re angling for Paid Search - impactful, emotive branding is the first step.
No Branding, No Identity
If your branding is weak, your business identity falls flat. There’s nothing for people to connect with. Investing in great branding and a branding agency worth their mettle, gives your business its backbone.
What Good Branding Means To You & Your Business
Your brand is your business’ identity. The beating heart of your company, and it’s on show, every second of every day for the world to see, judge, and fall in love with.
Because of that rate at which potential customers are exposed to new brands, everyday it’s becoming harder to stand out. Harder be seen. Branding is a way to flash the stop sign, catch an eye, and then let your copy, your products or services do the rest.
Great branding gives your business personality. Great branding forges businesses with purpose. Great branding creates businesses that people will love.
Bad branding turns potential customers off before they’ve even stepped through the door.
Besides, you don’t want customers to see your brand once, then move on. You want to create customers that come back, time and time again. This is where a logo design agency comes in.
Branding is how you find the way to connect with those customers, to build that trust. It’s the first step in the tango that businesses and customers have been dancing for years.
Your brand needs to live everywhere so that when your customer has a pain point, they think of you. They think of the captions on your social posts, your packaging, the precise shade of your website colours.
Your business extends far beyond a name – branding is the thread that ties it all together.
Frequently Asked Questions
Branding is the initial process of creating your business’s identity, which involves visual and non-visual elements. Visually, it consists of designing logos, selecting colour palettes, and choosing typography to create a consistent and recognisable visual identity. Regarding your non-visual identity, there are a few essential factors, like your emotional connection with your audience and how they perceive your business. Your brand’s identity, which comprises your values, vision, mission, and unique selling propositions (USPs), also comes into play.
Branding agencies offer specialised expertise in creating and shaping brands. They deeply understand consumer behaviour, market trends, and design principles. Partnering with a branding agency ensures that your brand development process is guided by professionals who can translate your business vision into a compelling brand identity. Furthermore, you can save time to focus on core business functions and benefit from the knowledge and experience of branding specialists.
Yes, logo design is a pivotal aspect of our branding services. They are the visual foundation of a brand, serving as an instantly recognisable symbol that encapsulates the essence of your business.
Professional branding agencies offer logo design services tailored to your brand’s identity, values, and target audience, ensuring that your logo is unique, memorable, and representative of your brand.
Personal branding involves crafting an individual’s unique identity, often professionals, entrepreneurs, or influencers use this to distinguish themselves within their respective fields. This includes designing personal logos, defining a distinct tone of voice, and developing a consistent online and offline presence aligning with their brand identity.
Indeed, establishing a brand’s tone of voice is integral to branding services. This involves defining how your brand communicates with its audience. It encompasses the language style, personality conveyed, and the overall messaging approach. Branding agencies work closely with clients to ensure a consistent and authentic tone of voice that resonates with the brand’s values and connects effectively with the target audience.
Our approach is results-oriented and proactive. We prioritise personalised strategies, taking the time to deeply understand your objectives, industry dynamics, target demographics, and unique offerings. Through transparent communication and tailored methodologies, we keep on top of industry trends and ethical practices, ensuring the visibility of successful outcomes.
Of course, we can! Our agency provides comprehensive digital marketing services. This encompasses diverse strategies, including online advertising, social media marketing, content creation, search engine optimisation (SEO), and more. By integrating your brand identity into your digital marketing endeavours, we aim to enhance your online presence, drive quality traffic, and augment customer engagement and conversions.
Why Work With Us?
We know there are a plenty of branding agencies to choose from, here's why our clients love us;
Proactive Branding Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise your brand identity with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your branding agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Our Clients
We're proud to have worked with
Pricing
Packages to suit all businesses
| Starter | Advanced | Elite | Ultimate | |
|---|---|---|---|---|
£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Why Should You Choose Us As Your Branding Agency?
Investing in a logo design agency or an external brand content agency can be tricky. It’s a big step, handing over the business that you’ve poured blood, sweat and tears into.
But when you light upon a team of individuals that take the time to understand what your business is saying – like us – the payoff is worth it.
And if you’re set on changing up the narrative in your industry, you need a brand content agency that’s as dedicated to shaking things up as you.
Enter: The Good Marketer
Our team of content-loving, design-obsessed experts helps you make strategic and creative leaps within your business that take you further than you ever thought possible.
Whether you’re after a total refresh and want safe hands to put your business-baby into, or you’re aiming to juice up your current assets, we’re willing to take you one step further.
As a branding agency in London, we know how critical it is for businesses to stand out in a crowded market. Which is why we’ve built an agency that champions innovative thinking, honesty and transparency.
We’re not afraid to challenge the status quo, and you, and your business in the process. We’re here to help you grow, and transform into the business you’ve always wanted to be.
