Microsoft Bing Advertising Agency
Why Does Your Business Need Them?
Reach
Capitalise on a lower cost per click and a B2B audience than other platforms for enhanced ROI.
Go Global
Bing is more popular in different locations, target a global market with specific, optimised ads.
Measurable
Track every £1 spend and the granular results of each ad to enhance what works and fix what doesn’t.
Expand Your Advertising Reach With Bing Ads
How it works
The Good Marketer is a full service PPC Agency. That means that not only can we manage Google campaigns, we are also equipped to take control of your Bing Advertising activity.
Although not the largest search engine, Bing pay per click advertising offers a wealth of unique opportunities. Research also shows that it can offer a higher conversion rate because the audiences are older, have more money and are likely to be more motivated. It’s also recommended as a more profitable route for SMEs, depending on your vertical.
The experts at our Bing Ads Agency help brands leverage this opportunity with performance optimised ads. We recommend this platform particularly for B2B companies as many use Bing through work. Statistically, Bing also has an enhanced device targeting and usership for desktop.
We work closely with our partners to work as an extension of your inhouse team. We use the information you provide us about your project to make sure your paid advertising is delivering for your KPIs. Coupled with ongoing optimisation and insight sharing, we’re able to consistently deliver fantastic ROI.
The Bing Ads Agency That Helps You Thrive Online
Our expert team works to improve ROI and reach new audiences
Whether you’re looking to integrate Bing Ads with your existing digital marketing or paid campaigns or simply start from scratch, we’ve got you covered. Initially, our experts will conduct an audit of any existing performance, paying close attention to all crucial metrics and identifying limitations to your performance. We will also research keywords to feed into an optimised and targeted campaign.
Before we proceed to implementation, we’ll also deep dive into understanding your audience. As we have mentioned, there are specific demographics that are the dominant searchers on Bing. We’ll ensure your ads are meeting their specific needs. Audience insights can also impact the format of your ads. As an experienced Bing Ads agency, we are able to recommend when to use Bing Shopping or Bing Search Ads.
Our creatives are able to naturally weave optimisation and best practices into your ad copy, taking on your tone of voice and appealing directly to your audience. Once approved, we can then set up or upgrade Bing Ads.
Moreover, we are also able to build conversion rate optimised landing pages to funnel your traffic through to a focused URL. This ensures that we are able to maximise transactions, satisfy the needs of the user and show Bing that you are relevant.
We have a proactive approach to all our digital services, including Bing paid ads. This means we not only monitor, but investigate and enhance Bing Ads on an ongoing basis. We make sure your ads are never left stagnant or get out of control to ensure we deliver ROI and meet your objectives.
When opportunities to boost performance are identified, we will liaise with your team, implement tests and alternatives to continuously push on your conversions.
Dedicated To Small Businesses
Top Bing Advertising Agency in London
Why Work With Us?
We know there are a plenty of Microsoft ad agencies to choose from, here's why our clients love us;
Proactive Bing Ad Agency
We take the lead from conducting initial analysis to thorough reporting, staying in regular contact throughout the entire process.
Dedicated Account Managers
Receive support and guidance from our specialist account managers who take on your visions and goals as if they are their own.
One Working Day Response Time
No one likes to be kept waiting, which is why we always endeavour to respond to any queries within one working day.
In-House Creative Team
Maximise your Microsoft advertising opportunities with scroll-stopping creative from images to video, all created by our in-house specialists.
Transparent Approach
Gone are the days of being left in the dark by your Microsoft Bing Advertising agency - you’ll be updated on everything from your latest successes to areas for improvement.
Your Success is Our Success
We work as an extension of your team, putting your needs first and constantly playing the field to spotlight & capitalise on new opportunities that will benefit your business.
Frequently Asked Questions
Absolutely, that’s why we offer it as a service! While Google advertising dominates the search engine market, Microsoft has a significant monthly user count of 1.1 billion people and 3.19% of the market share. Therefore, there are a lot of opportunities that many advertisers overlook. It is important to remember that Microsoft is primarily for B2B due to Microsoft’s core focus on enterprise solutions, making it a great search engine for professional and productivity needs. Microsoft ads also have lower competition and cost-per-click rates, making it optimal for businesses with limited budgets to spend. The effectiveness of the ads you set up on Microsoft will, however, depend on your target audience and your specific marketing goals. Your Account Contact can test both platforms, analysing the results to determine where your money is best spent for a higher return on investment.
The superiority of Microsoft ads over Google ads will depend on your specific business needs and target audience. Microsoft ads can also reach users on platforms like AOL and Yahoo; however, Google’s extensive reach, advanced targeting options and data analytics make it a powerful choice for many businesses. Both platforms have their advantages, some overlapping; therefore, having a call to speak about your audience, industry, budget, and requirements will allow our specialists to decide on what platform is best for you.
The Microsoft platform usually attracts an older, affluent audience compared to the likes of Google, with research showing users ranging from 35 to 54. You should note they also have a high percentage of users aged 55 and above. These people tend to have high incomes and may be more likely to make online purchases quickly. Microsoft’s audience, including businesses and professionals, will also likely use Microsoft services. It is important to note that demographics can vary based on the industry and location, so having our specialists conduct market research for your audiences is essential for effective Microsoft advertising.
Advertising on both platforms can be a strategic approach with both having a unique audience and advantages. Google offers an extensive user base and great targeting options, making it perfect for reaching a wide audience. Conversely, Microsoft can be cost-effective with lower competition, appealing to an older demographic. Diversifying your advertising across both can maximise your reach, catering to multiple audiences depending on your products and services. Our specialists can create a well-balanced strategy, ensuring you effectively reach your digital marketing goals.
At The Good Marketer, our Microsoft advertising can be broken down into three steps. Whether you’ve produced ads before or you are a newbie to marketing, you will be assigned an Account Contact based on your preferences and objectives who can help.
Your Account Contact will begin their process with some research to set them up. They will conduct an audit that covers any existing performance you have whilst doing a deep dive into the crucial metrics available, which allows them to identify any limitations your performance is impacted by. They will then build a better understanding of your audience and industry to ensure you get the most out of your campaigns with us.
Now that we have the foundations set up for success, our in-house copywriters combine optimisation and best practices into your written content, taking on your tone of voice and appealing directly to your Microsoft ad audience. At this stage, our copywriters can also create optimised landing pages funnelling your traffic to a focused URL for greater conversion rates. Once these have been approved by your Account Contact and yourself, we can then set up or upgrade your current Microsoft Ads.
Finally, our proactive approach means we not only monitor but investigate and enhance Microsoft ads on an ongoing basis. Your success is our success; we want to deliver high ROI and meet your initial objectives. If we discover opportunities to improve your performance, we will discuss this with you and implement tests to further push your conversions.
Microsoft advertising costs can vary from business to business and will be based on a few factors such as target audience, keywords, ad placement, your industry and the competition. The average cost for each click on Microsoft Ads is £1.21 compared to an average on Google Ads of £3.33, this presents us with a good opportunity for cheaper conversions that B2B brands should take advantage of. These ads operate on a CPC (Cost-Per-Click) model in which our specialists will set your previously agreed budget for your campaigns, and you will be charged by Microsoft every time a user clicks on your ad. You can adjust this budget at any time based on your goals, previous advertising results and financial situation within your business. Our specialist will conduct keyword research, create compelling ad copy and optimise your campaigns to improve your ad relevance, which may lead to a better quality score and lower CPC.
Our goal is to ensure your satisfaction and deliver measurable results. If Microsoft advertising doesn’t align with your objectives, we can explore alternative digital marketing strategies and platforms that may be better suited to your needs. Transparency, communication and flexibility are at the core of our business, and our specialists are passionate and result-driven, ensuring your marketing efforts in partnership with us align with your business goals effectively. At the end of the day, your success is our success, too! Feel free to check out our case studies for more insight into how we have helped businesses just like yours!
Determining whether Microsoft ads align with your educational institution or B2B business hinges on your specific objectives, target audience, and budgetary considerations. Collaborating with our team to formulate a tailored Microsoft ads strategy can significantly enhance your marketing endeavours if:
- Your target audience uses Microsoft
- You desire something a little more cost-effective
- You are diversifying your reach
- You want to optimise and test
It is essential to analyse your audience, set clear goals, and consider the budget you are willing to spend on these ads before deciding if Microsoft ads are the right fit for your business. This is something our team can assist with; feel free to book a call with us here.
Pricing
Packages to suit all businesses
| Starter | Advanced | Elite | Ultimate | |
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£
800
Per month + VAT |
£
1600
Per month + VAT |
£
2400
Per month + VAT |
£
4000
Per month + VAT | |
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Included Hours To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses. | 15 | 30 | 45 | 75 |
| Term | 3 Months | 3 Months | 6 Months | 6 Months |
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Team Member They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel. | Account Executive | Account Executive | Account Manager | Account Manager |
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Copywriting Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice. | ||||
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Keyword/Audience Research Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant. | ||||
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Strategy From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed. | ||||
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Creative/Video Content In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level. | ||||
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Campaign Setup Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results. | ||||
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Management & Optimisation Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations | ||||
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Conversion Rate Optimisation CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave. | ||||
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Google Analytics Tracking We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard | ||||
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Monthly Reports We share user-friendly monthly reports so we can take the information we provide you to the next level. | ||||
| Bespoke Report Dashboard We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems! | ||||
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Meetings These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs… | Fortnightly | Fortnightly | Weekly | Weekly |
We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend
Our Clients
We're proud to have worked with
