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THE 2023 MARKETING TRENDS REPORT.

Get prepared for 2023 with trend predictions and industry insights from The Good Marketer.

THE 2023 MARKETING TRENDS REPORT

Get Your Free Report.

Hey! We’re The Good Marketer.

We’re a London-based digital marketing agency dedicated to helping small businesses reach new heights in the digital space. If you’ve landed on this page, it’s likely that you’ve been busy over Christmas, plotting how you’re going to make 2023 your most successful year yet. Well, consider this the cherry on that well-researched plan of yours.

As experts in all things digital, we’ve collated everything we learned in 2022 and everything we’re anticipating in 2023 to create the ultimate marketing guide. Full to the brim with top tips on how to create your 2023 marketing strategy, this report essentially gives you the keys to our fountain of marketing knowledge, and we’re not gatekeeping anything…

By signing up, you consent to receive marketing emails in line with our privacy policy.

We're Here To Help.

If the thought of planning your own marketing strategy is leaving you feeling nauseous (and it’s not just all those Christmas treats catching up with you) then we’re here to help.

With flexible packages designed to help scale your business from all angles, put your marketing in the hands of the experts and make 2023 your most successful year yet.

 StarterAdvancedEliteUltimate
 
£ 800 Per month + VAT
£ 1600 Per month + VAT
£ 2400 Per month + VAT
£ 4000 Per month + VAT
Included Hours

To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.

15304575
Term
3 Months3 Months6 Months6 Months
Team Member

They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.

 Account Executive Account ExecutiveAccount ManagerAccount Manager
Copywriting

Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.

Keyword/Audience Research

Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.

Strategy

From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.

Creative/Video
Content

In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.

Campaign Setup

Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.

Management & Optimisation

Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations

Conversion Rate Optimisation

CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.

Google Analytics Tracking

We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard

Monthly Reports

We share user-friendly monthly reports so we can take the information we provide you to the next level.

Bespoke Report Dashboard

We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!

Meetings

These are important for everyone. They’re the opportunity for human interaction, one on one guidance, relationship building, friendship forming; and the sharing of biscuits and dog hugs…

FortnightlyFortnightlyWeeklyWeekly
BOOK A CALL

We will be able to advise on the best package for your business during your initial 30 minute consultation.
Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend

Starter

£ 800 Per Month + VAT
  • List Item #1
View Details

Advanced

£ 1600 Per Month + VAT
  • List Item #1
View Details

Elite

£ 2400 Per Month + VAT
  • List Item #1
View Details

Ultimate

£ 4000 Per Month + VAT
  • List Item #1
View Details

Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

THE GOOD MARKETER

WHAT WE DO

LONDON OFFICE

Phone: 0203 576 2150

Address: Unit 10 Suna House,
65 Rivington Street,
EC2A 3QQ

info@thegoodmarketer.co.uk

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  • Starter
  • £800
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    15

  • Term
    3 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Executive

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.


    Keyword/Audience Research

  • From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.


    Strategy

  • In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.


    Creative/Video Content

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations.


    Campaign Setup

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    12-14 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

Get Started
  • Advanced
  • £1600
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    30

  • Term
    3 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Executive

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.


    Keyword/Audience Research

  • From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.


    Strategy

  • In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.


    Creative/Video Content

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations.


    Campaign Setup

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Meetings
    Fortnightly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL
  • Elite
  • £2400
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    45

  • Term
    6 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.


    Keyword/Audience Research

  • From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.


    Strategy

  • In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.


    Creative/Video
    Content

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations.


    Campaign Setup

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Meetings
    Weekly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL
  • Ultimate
  • £4000
    per Month + VAT

  • To provide you with greater transparency, we bill what we do by the hour and our packages are designed to suit a variety of small businesses.


    Included Hours
    75

  • Term
    6 Months

  • They are the hands-on team members who oversee your account, reporting on the data and performance of your campaign to keep things running smoothly. Account Managers bring their many years of experience to the table and will be focused on strategising and developing new opportunities whilst our Account Executives are focused on the day to day, working solely on one channel.


    Account Manager

  • Our in-house copywriters will do what they do best; find the words that will engage your target customers and speak in your brand’s voice.


    Copywriting

  • Whether you need to zero in on a specific niche or reach a broader audience, our experts in keyword and audience research have you covered. We’ll monitor industry trends and emerging keywords to ensure your brand and ads stay relevant.


    Keyword/Audience Research

  • From tailored media plans to fine-tuned SEO, our specialised team brings a wealth of experience to the table. We’ll create a strategy that makes your brand shine by continuously monitoring performance and making adjustments when needed.


    Strategy

  • In our specifically designed studio, we don’t just make content; we enhance brand narratives and drive engagement through impactful storytelling. Our talented team can also create high-quality creatives and collaborate with influencers/content creators to develop UGC that drives sales and takes your brand to the next level.


    Creative/Video Content

  • Whatever is decided will align with the goals you’ve set for your business, we put the necessary actions and ads in place to achieve the desired campaign results.


    Campaign Setup

  • Ensuring that your campaigns continue to perform is key for a long term partnership. Plus, we always want to improve on the results we've generated so there is no such thing as too many optimisations


    Management & Optimisation

  • CRO is the term we’ll use when referring to our focus on increasing the number of visitors to your digital platform who convert before they leave.


    Conversion Rate Optimisation

  • We ensure every element of your campaign is tracked through the easy to use Google Analytics Dashboard


    Google Analytics Tracking

  • We share user-friendly monthly reports so we can take the information we provide you to the next level.


    Monthly Reports

  • We utilise this user-friendly dashboard so we can take the reports we provide you to the next level. It really is the ‘Mothership’ of reporting systems!


    Bespoke Report Dashboard

  • Consider us your personal ‘Think Tank’…your Brainstorm Buddies. We have a wealth of experience and access to some very creative minds and they’re yours to share!


    Consultancy

  • These are not ’one size fits all’ - they are personal to your business and your specific goals.


    Meetings
    Weekly

  • We aim to get going as quickly as possible and our setup time is the time it takes us to get a campaign up and running.


    Setup
    10-12 Days

We will be able to advise on the best package for your business during your initial 30 minute consultation.

Rolling Monthly Agreement Available / Package Excludes Any Advertising Spend“

BOOK A CALL

GET YOUR FREE ACCOUNT AUDIT