An 875% increase in traffic to our eCommerce Advertising page YoY.
We are ranking in the top 3 of the SERPs for 22 keywords.
A 4.5% increase in visibility over a 6-month period.
The Challenge
As one of London’s leading digital marketing agencies in London, we are making our mark in one of the most competitive spaces and locations for small businesses. That being said, we reckon we’re doing pretty well.
Not to dredge up the past, but throughout the pandemic, The Good Marketer flourished, transforming from a team of just four (we like to think of this as TGM’s caterpillar phase) to a team of 20+ (it’s official, our wings are in). We now work with over 80 clients in industries ranging from Fitness & Health to eCommerce, B2B, Legal, Finance, Education and more.
Panny D aside, since the start of 2022, we’ve seen some incredible growth, but it didn’t come easy. There were specific challenges we identified for ourselves that we needed to overcome, including:
- Maintaining and improving our rankings for our most relevant & incredibly competitive keywords, not just against other specialist SME agencies but the bigger ones too.
- Attracting the right type of clients and generating new business via our online presence.
- Positioning ourselves as not only experts in our field but also in tune with the current environment, especially given the huge shifts taking place, be that the potential for a recession or a change in consumer habits post-pandemic.
- Numerous algorithm updates and navigating these whilst maintaining our rankings.
Solution
80% of our enquiries come via organic search, so we’re under no illusion as to how important SEO is for our success.
To keep our rankings for key search terms high, we have implemented a strong backlink placement strategy, placing articles each month with various reputable sources.
In terms of content, we focus our efforts on promoting our key services by writing articles which help position us in the search engines as experts and authorities within the most relevant fields, be that Facebook & Instagram advertising, PPC, Digital Marketing Strategy or anything else in between.
As for any business doing SEO, algorithm updates are a constant battle, each one slightly altering the way Google does its rankings. Staying on top of industry news and ahead of these updates is a big part of navigating them. By doing so, we were able to understand shifts in our metrics and revise our strategies accordingly.
To compliment our backlink strategy, we’ve been considering how to qualify leads when they land on our website. As such, we have been working on our internal content strategy and ensuring our website helps to attract the right type of clients for our specialist services.
As part of this, we’ve implemented a new schedule for our blog. We’re lucky enough to have a team of young, dynamic and passionate marketers, each with their own specialism, but a little while back, we realised this wasn’t something we were able to showcase until clients came onboard and started working with those team members. Then, we saw an opportunity.
Now, each and every blog on our website is written by a team member not only on topics that are relevant to the current environment, but that showcase their expertise.
If you haven’t already, we highly recommend a look. You can gain an insight into how our Account Managers view the learning phase on Facebook or get a feel for how important visual branding is from one of our Content Execs. Supported with strategic internal linking, our blogs can help clients (existing and prospective) learn about a given topic and then navigate to the relevant service page on our website to learn more or find out how we can support them.
The Results
Over the last 6 months, we have achieved:
- Ranking in the first-page position for highly competitive keywords, including Marketing Agency London, Digital Marketing Agency London and Content Marketing Agency.
- Ranking in the top 3 of the SERPs for 22 keywords.
- Ranking in the top 10 of the SERPs for 30 keywords.
- A 4.5% increase in visibility over a 6-month period.
- Significant increase in traffic to all service pages YoY.
- A 110% increase in traffic to our TikTok Advertising page YoY.
- A 17% increase in traffic to our SEO page YoY.
- An 875% increase in traffic to our eCommerce Advertising page YoY.
- A 30% increase in traffic to our Packages page YoY.
