Book a call
0 %

Achieved An 81% Overall Site Health Score.

1 %

Improved The Organic Conversion Rate By 106% From 0.94% To 1.94%.

1

Increased The Website’s Domain Authority From 14 To 18 In Just 6 Months.

The Challenge

This brand sells unique gift products and offers a vast range of goods, all specifically made in the UK by local artisans and craftsmen. They believe in quality and quirkiness. The client was looking for an agency to take a proactive approach to ecommerce SEO to boost performance in multiple areas, from ranking visibility to the organic eCommerce conversion rate and numerous technical metrics that were bringing down the functionality of the site. 

We identified key areas for improvement:

  • There was no optimised content on the key transactional pages that had the potential to capture quality positions and drive sales.
  • A lower Domain Authority compared to competitors within the industry.
  • Impacts to the usability of the website from a technical perspective, including slow page speed, broken internal links and mixed content issues were limiting results.

Solution

Following in depth keyword research using keyword gap analysis and competitor analysis as a basis, we created optimised on page content for all key pages on the site, including the homepage, key category and department pages. This was to improve the overall visibility of the website for crucial, relevant keywords in order to increase the overall organic footfall. 

We worked closely with the client in order to ensure that all on-page content was an extension of the brand’s tone of voice, and brand ethos. As a quick win, we also created optimised meta data for all key pages on the site which would communicate with the search engine clearly what the content on the page was, and boost the brand’s relevancy and positions in SERPs.

For this eCommerce SEO campaign, we were also able to lean into the brand’s niche and target keywords such as ‘Gifts from England’. This allowed us to bring in new, transactional users to the website that the brand was previously only trying to reach through the blog. Our content optimisation captured quality page 1 positions as well as many instances of Featured Snippets. 

We also carried out extensive optimisations to the technical health of the site and achieved a 10% increase in the overall website health in six months; taking the overall technical health from 71% to 81%.

As a pillar of the SEO work, we also achieved high-quality backlink placements to improve domain authority and overall ‘rankability’ for the site. This work would contribute to the long term success and performance of this campaign. In just six months, we were able to increase the domain authority from 14 to 18. 

As part of this, we regularly conducted audits of the backlink profile. This ensured that we controlled all links that were pointing to the site and were able to quickly remove anything that could be potentially harmful. To do this, we reviewed each individual backlink and uploaded a disavow file to Google to eliminate the naturally occurring, spammy connections. 

During lockdown, we experienced challenges that impacted the website visibility rankings, and also a decreased demand which impacted the overall e-commerce rate of the website. However by re-optimising the category key top navigation pages that we had worked on previously, this re-established the client as a relevant and authoritative name within the industry and we saw an uplift in both our keyword rankings and the overall e-commerce conversion rate. The overall e-commerce conversion rate for organic traffic improved from 0.94% to 1.94% as a result of our comprehensive strategy. 

We worked with this client for six months during the initial lockdown period of 2020, from June to November.

The Results

Over a six month period, we:

  • Captured quality page 1 positions as well as many instances of Featured Snippets.
  • Saw a 10% increase in the overall website health in six months.
  • Improved the organic eCommerce conversion from 0.94% to 1.94%.
  • Increased in the Domain Authority from 14 to 18.
  • Increased the website's technical health up by 10%.
  • Worked closely with the internal team of the business in the development of the marketing campaign.

Testimonial

I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic
Previous
Next

Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

THE GOOD MARKETER

WHAT WE DO

LONDON OFFICE

Phone: 0203 576 2150

Address: 4 Ravey Street, London, EC2A 4QP

info@thegoodmarketer.co.uk

stay in the loop

Subscribe to our newsletter for your regular dose of TGM updates!

By signing up, you consent to receive marketing emails in line with our privacy policy

Google 5 Star Rating

© The Good Marketer Group Ltd | Sitemap | Privacy Policy | Anti Bribery Policy | VAT Number: 296441964

Facebook Twitter Linkedin Instagram Youtube Tiktok

GET YOUR FREE ACCOUNT AUDIT