Book a call

The Challenge

ANDME Online is an affordable women’s fashion brand that wants consumers to make the most of all the clothes they buy – to love them and wear them over and over. Part “fast fashion”, part “slow fashion”. They call it “flow fashion”. A new way to think about the way we shop.

Having already worked with ANDME Online for around three months before undertaking the website project, we had an understanding of the business, its goals, its customers and the user’s expectations and behaviour.

When we began this project, ANDME Online wanted to take things to the next level by creating a functional yet impressive website that aligned with their brand image, whilst also meeting SEO and user experience best practices to increase organic traffic and conversions on the site.

The Solution

We began our partnership with ANDME Online by meticulously planning and strategically executing a website that not only reflected the brand values and identity but drove data-driven conversions too. Here’s an overview of our approach.

We initiated the process by drafting a website layout with a seamless user experience for customers across both desktop and mobile. With these agreed wireframes, pages and layouts, we could then start the visual design and content creation stage.

Before copy creation began, we consulted with ANDME Online on their desired tone of voice for the website to ensure alignment with brand identity and customer preferences. Our copywriting efforts focused on crafting engaging and informative on-page content optimised with natural keyword integration to enhance search engine visibility.

With the design and content ideation stage finalised, we could move forward with website development using HTML, CSS, and JavaScript. Due to the e-commerce nature of the business, we recommended Shopify for optimal management and scalability.

We developed detailed product pages aimed at providing comprehensive information and product benefits to potential customers. These pages were implemented in an SEO-friendly format while creating informed purchasing decisions for customers. With features including multi-angle product shots, key information, and testimonials, we were able to foster trust and credibility for ANDME Online in their competitive industry.

Clear and compelling Call-To-Actions (CTAs) were strategically positioned throughout the website pages to initiate conversions and guide users on a seamless customer journey. We were also able to streamline areas of the site, summarising key points in an easy-to-digest manner through the use of icons. We used these icon features for areas of the site, including what makes ANDME different and unique selling points, ultimately improving user engagement.

To entice website visitors, gain greater credibility and improve the customer journey experience, we also introduced extra features on the site, such as a blog section. We created content for the ANDME Online blog to establish the brand as an industry leader, providing value to customers while maximising SEO opportunities. We also implemented a blog and ‘About Us’, ‘FAQs’, and ‘Contact Us’ pages to address user enquiries, questions, and concerns – this enabled ANDME to gain trust and authority.

The Good Marketers strategy saw pop-ups added to the website to capture customer information in exchange for exclusive offers. Through ‘Refer A Freind’ and ‘Wishlist’ functionalities, we were able to streamline both the purchasing processes and improve customer loyalty. We were also able to facilitate remarketing efforts and nurture leads.

Every website needs social proof and visibility for customer trust and industry authority. To achieve this, we added the ANDME Instagram feed on both their homepage and product pages, allowing visitors to view real-time product interactions and user-generated content.

To effectively communicate special offers, delivery options and new product releases, we added a rolling announcement bar at the top of the web pages, prominently displaying relevant information and incentives to website visitors and potential customers.

By meticulously delivering on these strategies, we were able to drive meaningful conversions, improve engagement and position ANDME as a leader in their competitive industry.

Summary

By incorporating relevant, keyword-focused content with a strong tone of voice into a bespoke site design, we were able to create a site that offers an engaging user journey, optimised to boost visibility, without compromising the UX-focused build.

Within the website structure, we built in a variety of additional content elements, creating key touchpoints to ensure that potential clients experience a streamlined and user-friendly site.

We were able to support this with SEO efforts, benefiting the overall visibility of the website on the competitive SERPs for this industry, with a focus on relevant, in-market keywords to drive traffic and exposure for ANDME Online.

Testimonial

I really can't thank Tom, Tess, Lorena and the rest of the team for everything so far. Since we've started working with The Good Marketer just a few months ago our sales have more than tripled and continue to grow each month. They have surpassed our expectations and really are like an extension of our business, I just wish I had reached out to them sooner! They are always so friendly, understanding and they really know what they're doing when it comes to marketing. In such uncertain times running a business, it's so reassuring having them. Thank you, thank you, thank you for everything and look forward to a long-lasting working relationship!!
Lara CowardThe House Outfit
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"We have been delighted with the results that the good marketer have delivered, the ROI has exceeded our expectations very quickly. It is easy to be a little skeptical with digital agencies about the amount of work they are actually doing for you company but The good Marketer has been very transparent and honest about the work they have done. Putting the results they have delivered aside this is what have valued most about this company. I would certainly recommend The good marketer to other companies."
Georgina KnightsEvergreen Direct
"Tom's passion for giving a holistic approach is a breath of fresh air. His ideas are always relevant, accountable and on brand and I trust him to get on with things. He always executes campaigns with a great eye for detail and you can tell he genuinely loves his job. We've been working together for over 5 months and we have seen a good increase in our ROAS. My Gym Wardrobe is looking forward to growing with The Good Marketer, I would certainly recommend working with them."
Jenny SquiresMy Gym Wardrobe
"Tom and his team have surpassed my expectations, always delivering above and beyond, assisting me at the week-end and creating the most beautiful campaign for my coaching company. Since working with Tom, I have seen a great momentum in terms of the amount of new leads being generated and the gorgeous new clients that are being created because of that. Thank you Tom!"
Nancy FlorenceNancy Florence Coaching
"I came across The Good Marketer, when searching for an agency to take over our Facebook and Instagram paid ads.What initially attracted me to the The Good Marketer was the transparent pricing structure. Our Facebook campaign has only been live for a little while, and our revenue has increased by 35%!! I am looking forward to continuing to work with Tom and his agency."
Richard BridsonCovent Garden Aesthetic Clinic
"An excellent agency, driven by Tom Welbourne. First class account management coupled with creative flair and understanding of importance of results. I wouldn't hesitate to recommend The Good Marketer to any client or colleague."
Kent LawsSignature Works
"The guys at The Good Marketer have been a great help. They managed to pull together a lot of activities that I had been passing to multiple freelancers, improve our page rank, improve our ROI on advertising across Google and FB, and make a number of great recommendations to improve the site for Battersea Spanish. Thanks!"
Ben HopeBattersea Spanish
"I'm a small luxury start-up and Tom has been critical in explaining various approaches and strategies on how my brand can build on the Facebook & Instagram platforms to drive awareness and grow my sales as a result.Tom’s knowledge and know-how has been invaluable in setting up my digital campaigns.You certainly feel you are working with the experts, but the approachable and personal manner makes it even more of a pleasure to work with. I would certainly recommend working with them and looking forward to working together in the future as my business grows."
Olga GuessBoroveic
Previous
Next

Frequently Asked Questions

Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.

The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!

Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.

We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.

Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.

Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!

THE GOOD MARKETER

WHAT WE DO

LONDON OFFICE

Phone: 0203 576 2150

Address: 4 Ravey Street, London, EC2A 4QP

info@thegoodmarketer.co.uk

stay in the loop

Subscribe to our newsletter for your regular dose of TGM updates!

By signing up, you consent to receive marketing emails in line with our privacy policy

Google 5 Star Rating

© The Good Marketer Group Ltd | Sitemap | Privacy Policy | Anti Bribery Policy | VAT Number: 296441964

Facebook Twitter Linkedin Instagram Youtube Tiktok

GET YOUR FREE ACCOUNT AUDIT