Picture of Amelia Fenner-Prowle
Amelia Fenner-Prowle

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

The Next Big Thing In SEO, It’s Almost Life-Changing

Just when you thought you knew all the buzzwords… have you heard who’s new? Search Generative Experience or SGE, is a concept that will change how we SEO specialists approach the evolving world of search.

What Is Search Generative Experience (SGE)?

SGE surpasses our typical SEO approach. It goes above and beyond your usual search queries and focuses on improving the overall user experience during their search. Search results become more personalised and contextual to the user, as they can comprehend your keywords and the intent behind your search. SGE takes a more humanised approach to your search experience.

Search engines prioritise delivering results that match what the user searches for. SGE in SEO will challenge the usual reliance on keywords, shifting the focus and ultimately leading to a more satisfying search experience.

In your traditional SEO rankings, we will see an emergence of metrics due to SGE. These metrics will highlight the overall satisfaction of the user’s search experience, and metrics such as user engagement and time spent on the page will take the lead. The typical metrics that provide these insights are:

  1. User Satisfaction Score – The level of satisfaction with the overall experience of the search
  2. User Engagement – Such as clicks, scrolls, and interactions with search results
  3. Time Spent on Page – The amount of time that is spent on the page
  4. Dwell Time – The duration the user spends on the page before returning to the results page
  5. Click-through Rate (CTR) – The percentage of users who click on a result
  6. Bounce Rate – The percentage of users who exit a page shortly after landing on it

An SGE Advantage

Understanding the user’s intent behind their search is a key feature of SEO. Through understanding content and intent, SGE can provide more detailed and catered results to ensure a more personalised experience, leading to a satisfied user. Unlike SEO, which heavily relies on keywords, SGE takes the next step by understanding the content within those keywords via the user’s behaviour, historical data, and preferences. It also leverages natural language processing, which helps to comprehend the meaning of keywords and queries from the user. So, even with complex keywords and ambiguous queries, SGE can still provide a more accurate result.

Another key point is that SGE is wider than text results. SGE can produce relevant search results through images, videos, and other interactive rich media, providing users with a more engaging and informative experience.

An SGE Disadvantage

SGE has the potential disadvantage of producing findings that are inaccurate or biased as they primarily rely on the algorithm to generate results based on the user’s preferences. Since these results are based on this data, they could lead to skewed results that limit the variety of information and perspectives.

How Is It Going To Shape The Future

SGE has the potential to change the way we engage with information. The increased use of AI and algorithms to provide contextual, personalised, and relevant results forces a change in direction for a more effective method for users to retrieve information. This in turn will pave the way for more accurate knowledge to be accessed with more ease than ever.

As the digital space is ever-evolving, we must constantly move forward by integrating new techniques and approaches, such as SGE in SEO. These changes will become critical in changing the future of SEO to create a more seamless and accurate future.