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Tom Welbourne

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

What Is Google Advertising, What Are The Benefits?

If you’re new to Digital Advertising and are looking to understand more about Google Advertising and how it can help your business then you have come to the right place. Google Ads allow you to place targeted adverts for your business within the search results by paying for them.

Unlike SEO, there is no need to wait weeks/months before Google recognises your site and places it in the position it deserves. Instead, by using Google Ads, you can see immediate results.

Google isn’t the only search engine to offer an advertising function, Yahoo and Bing also run their own network but in this blog post, we’re going to be focusing on Google Ads as they are the largest within the search engine market.

Google Ads work by selecting keywords which are relevant to your business then creating an advert which attracts potential customers and depending on your budget, bidding an amount which will allow you to compete with other advertisers. In addition, to this, you also need to ensure your Quality Score which is essentially how relevant and useful your advert is to the searcher.

For most Small Business Owners, the in-depth world of Google Advertising can be overwhelming and with so many algorithm changes, it can be hard to keep up which is where The Good Marketer can help. But, we will come on to us later, for now, here are four reasons why you should invest in Google Advertising….

Reason #1 - Budget

Google Advertising offers a low, cost-effective way of placing your business at the top of search engine results and in front of potential customers. The key aspect of Google Advertising is you ‘Pay Per Click’ so if nobody clicks on your advert, you don’t pay!

Additionally, another huge positive for Small Businesses is the fact that there is no minimum investment or monthly ad spend. So, it is a great, low-risk way of advertising your business as unlike newspaper adverts or billboards, you don’t pay even if you don’t see any results/ROI which can be very disheartening and costly.

Reason #2 - Quality, Quality, Quality

We cannot stress this enough when it comes to Google Advertising, if your customers clicking on your adverts, it is because they like what you have to say and they are interested in your company. Not only that but the fact that they are searching for your product in the first place means they are intent on enquiring/purchasing.

By ensuring you have the right adverts to attract potential customers and the right landing pages to capture their details, you can have some great results with Google. However, based on what we have seen, the customers who don’t do well on Google are the ones which haven’t put the time and effort into getting it right in the first place.

Reason #3 - SEO

We mentioned earlier in our blog post that Google Advertising offers a great way to get in front of your potential customers immediately but you can also use your Google Ads results to assist with your SEO Strategy. By knowing which keywords deliver the best results/ROI, you can then start to target these organically and build up your rankings whilst still generating results from a paid approach.

Over the long term, Search Engine Optimisation (SEO) allows you to reduce your monthly advertising spend and reach a greater number of potential customers. Once, you are in a good position for popular keywords, you can start to reduce your bids and focus on new keywords which you may not have had the budget for.

Reason #4 - More People = More Places

With Google Advertising, you don’t just have the opportunity to advertise on search results pages, you can also advertise on the Google Display Network, Gmail, YouTube and more! With so many different advertising platforms, you can reach potential customers in more places than ever before. Considering the fact that video content is on the rise and is an extremely effective form of marketing, this opens up a world of opportunity for your small business.

Marketing Tip: 64% of users are more likely to buy a product online after watching a Video.

Here at The Good Marketer, we manage various advertising campaigns for a range of businesses which means we have built up a wealth of knowledge which we can then use to benefit your business. From setting up your campaigns to reporting to ensuring that your advertising campaign is performing at its best, our team are on hand to make sure that Google Advertising works for your business!

With our flexible packages starting from just £300 + VAT Per Month, you can start using Google Advertising to benefit & grow your business today! In fact, we love a good chat so why not submit your details below and we will give you a call to find out how we can help! 

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