Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Picture this; you’ve just posted your latest product launch to Instagram, 24 hours pass, and you do not see the engagement you expected and, more importantly, not seeing the sales.
Well, sorry to say, but simply having a profile and posting your photo to Instagram merely is not enough.
To create successful leads on social media, you need to carefully devise and strategise techniques that engage and attract followers that you can then ultimately convert to loyal customers,
“But what are some of these techniques for social media marketing?” We can’t give away all of our secrets, but we’ve broken down a few of our social media musts below.
It’s all very good to have an aesthetically pleasing Instagram feed that advertises and shows you pretty pictures of your products. Still, in order to create a worthy customer experience, you should aim to actually show how your products work rather than just telling them how good it is.
Try to create different stories and scenarios that will connect with your audience. Look to incorporate photos, videos, animated gifs, and other forms of content, as this will help demonstrate your products in action.
Building on showing your product in action, you must include user-generated content within your social media marketing strategy.
It makes sense, too as Most consumers don’t trust what brands and product managers say about their products. But they will trust other consumers like themselves.
An easy way to do this is by offering your customer the chance to get featured on your brand’s Instagram account and potential discounts and rewards for doing so.
Yes, you can post a photo every day, but is this really engaging and educating your audience on your brand’s mission statement, story or message.
To grow your following, you need to post engaging content consistently; you always want to be the go-to hub for your particular area and consistently reminding your audience that your brand is staying active and staying busy essentially.
As well as being consistent, you need to target your audience when they are most likely to see it. A recent study shows that 90% of employees use social media to distract while at work, so look to capitalise on this and post during these peak times.
It’s important to remember that each platform has its formatting, but some templates are transferable to different media, for example, Facebook and Instagram stories.
Don’t be scared to have fun with your hashtags too, the funnier, quirkier, and more relatable the hashtag is, the more likely your audience is to tag their posts and share with friends.
As your hashtags grow and become more popular, more people will begin to search for that particular tag. Similar to how keywords work in SEO.
By creating your hashtag, you also make a unit of measurement that you can monitor to see the effectiveness of your social media marketing efforts.
As mentioned in the beginning, these are just a few of our top tips on how you can launch your social media marketing strategy, but if you want even more tips and tricks, get in contact with us today at The Good Marketer
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
