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Lauren Carmen Das Neves

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

Maintaining A Strong Digital Marketing Strategy During Lockdown 3.0

Since the start of the pandemic, the world has relied on the digital space more than ever before. Many businesses have had to up their digital marketing efforts to reach customers, because when everyone is stuck inside, how else are you supposed to?

As we move through lockdown 3.0, you should still be working on maintaining your digital marketing strategy. You may consider turning to a dedicated digital marketing agency to ensure your strategy is on the right path. 

There is more to a successful digital marketing strategy than social media posts and content, though. For more tips on maintaining, and improving, your digital marketing strategy, keep on reading.

Work On Your Email Marketing

Email marketing in 2021 is a prominent digital marketing trend. More people are on their emails for most of the day, so this is a perfect time to target them. Once you begin to grow your email list, you will see that many people are interested in what you offer and want to hear from you.

Email marketing also allows you to get personal and customise emails according to different groups’ needs, wants, demographics, etc. You can target the individual and genuinely speak to them, resulting in them feeling a level of importance.

This strategy is also low in cost. Saving costs wherever you can is probably essential right now, as it is to most of us. If you use email marketing correctly, it can be advantageous and offer you instant results. Additionally, you can make use of very specific CTAs and monitor what works and what does not.

Successful Content Marketing Is Worth The Time

Content marketing is a big task but can yield excellent results. During lockdown, the critical thing to remember is to remain in constant communication with your audience and provide them with valuable information.

Your customer relationships don’t need to suffer through the ups and downs brought on by lockdown. In fact, as more people are stuck at home, finding and engaging with useful content is one way that many have been using to keep busy. You can use this as a way to grow your relationship instead.

If you consider the time it takes to create quality content versus the potentially fantastic results it can offer, there is no doubt that content marketing is the way forward. If you want to maintain a robust digital strategy through lockdown, make sure you produce content that your audience will find valuable and exciting.

A Solid SEO Strategy Will Benefit You Hugely

SEO has been an important marketing strategy for a long time. It is continually changing and improving, but typically, the fundamentals remain. 

You want your customers to find your website in a sea of others and, to get this right, you need to appear at the top of a search engine’s results page. Your website content, design, and quality are considered when determining whether or not you rank high. As a result, it is necessary to spend time fine-tuning your SEO strategy.

Your ultimate goal is to increase organic visibility and drive traffic to your website, to then convert to actual, paying customers.

Continue Utilising Social Media

At the moment, social media is undoubtedly the place to be seen. The opportunities available for exposure to your target market on platforms such as Instagram, Facebook, and LinkedIn, are undeniable. People are scrolling through social platforms at all hours of the day, so it’s imperative that you make yourself visible.

This part of your digital marketing strategy will also make it easier for you to stay connected with your customers in real-time. Whether that’s by using stories to interact with them, sending direct messages, or replying to comments on posts, social media allows you to be personal and direct with consumers.

The key to social media, however, is consistency. Audiences enjoy profiles that post engaging content regularly; otherwise, they can quickly get bored and leave. Remember this when planning out your social media content calendar to ensure that you keep your audience satisfied.

Frequently Test And Check Your PPC Campaigns

Pay-per-click advertising is a cost-effective way to ensure that you stand out among your competitors – if done correctly. PPC is still an essential digital marketing trend and won’t be going anywhere soon.

It is vital to stay ahead of the competition and regularly analyse your PPC campaigns to ensure you are using the best keywords, removing poorly performing ones, recognising negative keywords and listing them continuously. 

It’s necessary to keep your PPC ads up to date and to evolve, just as your customers and target audience continuously grow.

Maintaining a strong digital marketing strategy during this lockdown will help ensure that every action is taken to reach the right people who will convert. It is necessary to consider all these points when determining your strategy because they are all synonymous with each other.

Look at lockdown as a challenge rather than an obstacle, and you will see how successfully you’ll come out of it!