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Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Creating professional-standard, engaging content without an in-depth knowledge of Photoshop and InDesign can feel like a daunting task – but it doesn’t need to be! Whether it’s for social media, your website, email marketing or offline channels, visual content is a crucial element of your Digital Strategy.
There are plenty of tools and tricks that can simplify the process and ensure you can create unique, informative, eye-catching content every time. Whatever the brand or business you’re designing for, the rules of good content remain the same.
So, here are our four top tips for making your way in the world of content, no qualifications in graphic design required.
One of the most important factors to consider, when creating content for social media, is consistency. The fonts, colours, images, and backgrounds that you use form your content marketing pillars. Having a firm idea of what these are is going to make your job a lot easier.
So before you start designing, make sure you’ve established some brand guidelines. It can sound limiting to choose a palette of three or four colours, but it’s the best way to start to create strong visual branding that people will be able to recognise as belonging to you.
Fonts can be an essential facet of your branding, but whether it’s thick and bold or dainty and fancy, it needs to be easy to read. When creating a graphic, keep in the back of your mind the question, “would I understand this, if I have never seen it before?”
Other key questions to keep in mind include; is your messaging clear? Does the layout work? Do the colours complement each other?
Photoshop and InDesign offer advanced tools for editing images, but for most of your content needs, Canva is your right-hand man. As a content creation platform, Canva can bring your vision to life, regardless of your experience. Whether you’re a professional designer or you want high-quality content for yourself or a new brand.
Canva is accessible to any ability; it doesn’t require training and is pretty self-explanatory. With a vast array of templates for all types of social media posts (it’s also great for things like presentations and CVs), you can guarantee you’ll find the inspiration that you’re looking for.
But if you feel you’re confident to make your designs come to life, Canva has the tools to make you feel like a designer, even if you might not be.
The colours you use in your content are among the most determining factors in how people understand your brand, so it’s essential that you choose colours that work on a practical level (they make your text readable) and create the right impression.
Did you know that sociologists think that 93% of human connection is non-verbal? It’s the same with the content that we see. We’ve all heard the famous phrase “it’s not what you say, it’s how you say it” – well, it’s also how it looks.
For example, when we see green, brown, or neutral colours, we think of natural surroundings, whereas orange and red have associations with fire, stop signs and danger.
So, it can be helpful to think about what your brand represents and the colours associated with these themes to help guide your colour choices.
If you’re using your graphics to promote your brand on social media, it can be beneficial to keep an eye on the engagement metrics on your posts to see which are the best performing. This will help you build up a picture of the content that your audience finds the most engaging and allow you to incorporate more of this into your content plan.
If your audience responds well to a type of content, you could consider repeating it once a week or once a month. For example, you could post a relevant quote on your organic social media every week but change the quote. This allows you to build a structure for your posting and create templates that are easy to adapt to create more content.
To summarise, the key to successful content is establishing a solid foundation that considers your audience’s needs and your brand’s objectives. Once you’ve made sure the basics are right, you’ll be well equipped to start experimenting with new types of content to see what works for you.
The world of visual content is exciting and constantly evolving, with social media and content management platforms continually creating new ways for you to communicate visually with your audience.
With that being said, our final piece of advice is to have fun with it and embrace the opportunity to make all your ideas come to life!
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk