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Changes From 2024 That Are Reshaping The Future Of Marketing
The ever-changing landscape in marketing requires constant attention. The second quarter of 2024 is upon us, so it’s time to buckle up. Keeping up to date with what’s going on is like staying ahead in a thrilling game, where every new trend is a chance to score big. So, with that being said, here’s a breakdown of the latest Google algorithm update and cookie update (90% jargon-free!).
The March 2024 Google Core Update: What Can We Expect?
So there’s the good news, and then there’s the bad news… The good news is that the March 2024 Google Core update will focus on reducing low-quality content and aim to show us more useful and relevant content in search engine results pages (SERPs). This will involve an update to the core ranking factors that help determine who ranks where. Simply put, Google is cracking down on spammy and clickbait content with an iron fist. There’s a lot to know about the marketing changes in 2024.
Ultimately, the March 2024 Google Core update is here to improve the user experience when navigating the world of online search. The intention is that users are guided to selecting the most useful, relevant piece of content that matches their search query (no more scrolling for ages to find the information they need!).
The Google algorithm update’s ‘pinky promise’ is that if your website has nothing good or new to read, it won’t show up as easily in search results anymore. However, if you try to give helpful advice that is fresh, new and useful, then you have nothing to worry about. If you actually create helpful content (5% of the population), then your search rankings and visibility should gain a little boost.
Is The Cookie Crumbling?
Everyone’s ripping their hair out about what happened to the cookie bar in this new cookie update. So, what exactly is it that will be different? The most noticeable change is that when a user opens a website, the use of cookies will no longer be possible by default unless the user consents. Additionally, there is another change where the user will be able to consent to the collection of only particular types of data.
Rules and Regulations
Part of the new regulations regarding the cookie update includes the requirement that the user should be sufficiently informed about what data a marketer or company wants to collect from them and how this data will be used.
According to the new regulations, a few things will need to be taken into account when collecting information:
- Provide enough information (write a document with cookie processing information that specifies who you are and what you want to do with the user’s information).
- Make it easy to withdraw consent (withdrawing consent should be just as easy as consenting).
- Ensure the same look and feel for consent and non-consent buttons (the visitor should be able to clearly distinguish the accept or reject cookie buttons).
How Is This Reshaping the Future?
The evolving landscape of cookie regulations and Google updates is fundamentally reshaping the future of marketing. As stricter privacy regulations continue to emerge, it’s imperative that marketers adapt their strategies to prioritise transparency, consent, and user control over personal data.
Google’s algorithmic updates demand higher standards of relevance, quality and user experience from digital marketers. The emphasis on content excellence will require content creators to focus on creating valuable, engaging and authentic content that resonates with the user’s search queries.
Success in this market will depend on innovation and a deep understanding of evolving consumer behaviours. Embracing these changes will create stronger connections between businesses and their audiences. The future of marketing belongs to those willing to adapt and prioritise consumer trust and satisfaction!
