Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Founded in 2021, TikTok started life as an app where users filmed themselves miming along to a soundtrack and shared it online. Now, it’s a hub for all kinds of video content from comedy to mini documentary-style videos.
With over 1 billion active users worldwide, it makes sense that the big bosses at TikTok are planning to utilise their platform for eCommerce, and there’s a good chance it could become one of the most effective eCommerce marketing tools for Gen-Z.
Thinking about TikTok advertising, or expanding your brand on this channel? Read our short introduction to the eCommerce tools you can expect to see, now and in the future, on this fast-growing social platform.
It’s A Platform With Enormous Potential
With users spending an average of 50 minutes a day on the platform and 34% actively posting every single day, TikTok has the most actively engaged users of all the social media platforms.
It’s hugely popular amongst Gen-Z, with 70% of its users aged between 16-24. Younger consumers are becoming increasingly reliant on social proof before making a purchase, and video is the perfect way to encourage people to press buy.
While Instagram posts are often staged, TikTok videos give a more authentic feel, with users able to hear the voice of the person in the video and see in live time what they are doing.
As a result, the posts feel more genuine and the ads more convincing, meaning one thing – more conversions.
Future Features…
There’s a lot of talk about how TikTok will be utilised by advertisers in the future, and what that will look like.
Businesses will be able to show off their products and services by featuring a short video, but how exactly will they direct users to their website?
Popular users will be given a feature similar to Instagram’s ‘swipe up’ option whereby a link is included in the video that earns the user a commission with every sale.
Next is ‘showcasing’ which is an option available to brands that give users a look at the products they have on offer, encouraging them to click through to the website and make a purchase.
Lastly, and perhaps most interestingly, is live stream shopping. Similar to TV shopping channels, a product will be displayed in the live stream and a host will run a short demo and give users the option to purchase the product by following the link in the video.
If you thought Instagram shopping made things easy, just wait.
TikTok X Shopify
In late 2020, Tik Tok partnered with Shopify to allow retailers to create shoppable TikTok ad campaigns within the app.
Brands simply choose which product they want to feature in the ad and TikTok generates a video automatically. Alternatively, the brand can choose a template for the app to follow, and the ad will feature on the user’s ‘for you’ page as the algorithm sees fit.
Just like Facebook, the brand can choose who to target with their ads according to demographic and behaviours, and users will be able to like and comment on the video so that it appears to be organic in the feed.
TikTok is still in its infancy, but it has already overtaken social media staples in terms of active users and engagement rates.
Perhaps there is still work to be done to shape the app as an eCommerce platform, but all we see is potential. With this in mind, and from the perspective of brands, the earlier you start using it, the better – it’s only going up from here.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
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