Inside The Good Marketer: Our Company Culture.
Everyone’s opinion at The Good Marketer matters, from our Creative Director and Copywriters to Senior Paid Executives and Digital Marketing Assistants. That’s why we’re a top digital marketing agency in London.
Our company culture is a reflection of our unwavering commitment to the values that guide every aspect of The Good Marketer.
Our Values.
Transparency
Transparency is the foundation of TGM; we believe in open communication not only with our clients but as a team, too. We have clear practices in place to ensure our team remain updated on processes and work. Our team chats offer a place for employees to ask questions, provide feedback and share wins in a collaborative space. Our clients are continuously provided with regular updates via email and call, as well as receiving their detailed reports for a clear understanding of every aspect of our partnership.
Flexibility
Adaptability is key in our industry. We take pride in our flexibility, tailoring our approaches to each client’s unique needs and objectives. In addition to this, we are continuously updating our resources and further educating ourselves in line with digital trends to achieve the greatest success for our clients. If you’re curious about what we do, check out our case studies and delve into our work.
Value-Driven
Being value-driven isn’t just a principle at The Good Marketer; it’s our promise. From transparent pricing to ensuring clients’ investments work efficiently, we are dedicated to delivering tangible value for every penny invested with us.
Proactive
Proactivity defines our ethos. As with any industry, we will be faced with both the highs and some occasional lows. We are committed to overcoming challenges as well as celebrating the wins with our clients. As a team, we ensure that all campaigns on a day-to-day and monthly basis are running as efficiently and cost-effectively as possible.
Our Office.
The modern, vibrant and lively office of The Good Marketer can be found in the heart of Shoreditch in London and embodies our dynamic company culture. Our office layout allows for seamless, open collaboration with cosy nooks, a private office space, and we can’t forget THE TARDIS! This space, alongside our creative studio for content shoots, also found in Shoreditch, fosters an environment that encourages teamwork and focused productivity.
Reflecting the fun, loving spirit of our team, the office is not just welcoming to our team and clients; it’s also proudly dog-friendly. We believe in standing out among the myriad of digital marketing agencies out there, and our working space mirrors that distinctiveness. – where else would you find a tardis in an office?
Want to see our office space firsthand and have a cuddle with the ever-so-famous pooches? Reach out to us and book a time for a chat and a cuppa.
Our Perks.
Joining The Good Marketer isn’t just a job; it’s about being part of a culture that values your well-being and growth. At The Good Marketer, we don’t just create campaigns; we cultivate a supportive, empowering and holistic work culture for every member of our team.
📈 We invest in your professional development with an unlimited training budget and personalised performance plans, ensuring you’re always on the path to success.
🏡 Our hybrid working model allows for flexible working complemented by top-notch equipment for a comfortable home office setup. We also have processes in place allowing team members to work from abroad if they get the travel bug!
🧢 With a relaxed environment, our informal dress code and flexible working hours (core hours 10 am – 4 pm) allow you to bring your authentic self to work.
🏥 We’ve got you covered with a private healthcare cash plan. This offers financial support for our employees across various health expenses, including dental treatments, physiotherapy and more.
✈️ Enjoy a generous holiday package of 25 days plus bank holidays. – and those who have been with us for a while get an extra day’s holiday holiday allocation for each year of work!
🧑🏽💻 Recognition matters; each month, we vote for an employee who has been exceptional; those with the most votes, are rewarded with an extra day off.
👀 We like to step out of the office once a quarter for a team event, improving collaboration and connections between the team. We also take some time out to celebrate the TGM birthday with an annual team holiday – in 2023, we went to Spain!
🎈 We love birthdays here and celebrate them by offering you a half day on the following Friday.
🛒 We care about your well-being with our Wellness Budget where each member of the team gets £200 per year to spend however they want. This could be spa treatments, fitness, technology, shopping & more.
🫂 Spill, provides immediate access to counselling as and when you may need it. Book a session with a qualified therapist for a one-off talk or a full course for ongoing support.
Training & Development At TGM.
At The Good Marketer, we prioritise comprehensive training and development initiatives for both internal and external growth. We recognise how important career development is for our employees, offering an unlimited training budget throughout your time with us.
Once joining our team, we will provide an initial 6-month probationary period in which you will complete a training plan tailored to your role, enhancing your current marketing skills and equipping you for success. Continuous guidance will be provided to you throughout this period with weekly check-ins from your line manager, ensuring you have all the support needed.
You will take part in weekly/fortnightly training sessions hosted by our team, blending real-life examples with tasks, discussions and scenarios. These sessions will be both virtual or in-person and are designed to bridge skill gaps and share knowledge with one another in a collaborative environment.
Post-initial training, you will have the flexibility to find and partake in additional courses to further your development if you wish. Biannual performance reviews will also take place in February and August providing opportunities for pay rises and promotions based on achieved KPIs and discussions held with your line manager. These KPIs will include taking on new responsibilities, completing tasks and taking part in training courses.
Your progress matters! We will do what we can to ensure you reach your career goals and succeed at The Good Marketer.
The Culture Club.
Innovation, collaboration and fun are just a few of the things that shape our growing team. As believers in the power of collective wisdom, we cherish the opinions and ideas of our employees for our continuous improvement. As a member of The Good Marketer team, your voice will matter, and our progression will depend on these diverse perspectives.
Introducing The Good Marketer’s Culture Club. This quarterly gathering is your opportunity to actively participate in making a difference to TGM. Whether it’s a groundbreaking concept or a subtle improvement to office life, if it enhances our culture, we want to hear about it. Our past Culture Club meetings have birthed fantastic advancements, including our employee of the month scheme, improved working environments and greater benefits like Juno. The future at TGM holds endless possibilities driven by your ideas and feedback.
Join us in shaping a workplace that thrives on camaraderie, passion and creativity with a shared commitment to excellence. Our Culture Club is more than just a meeting; it’s a place where every team member has the power to influence and inspire positive change at work.
The TGM Monthly Team Events.
At The Good Marketer, we believe in the power of fostering strong bonds and friendships within our team. Our monthly team events are not just a break from the daily work routine; they are a celebration of our shared successes and a testament to the vibrant culture we cultivate.
From the adrenaline thrill of go-karting, escape rooms and theme parks to pizza-making parties and pride celebrations, our events reflect the diverse and fun spirit our team has.
Each month, we head out of the office and create memories that strengthen us as a team and inspire our collaboration. Join us and see the fun we get up to for yourself! (you may even join us in time for our next company birthday – the last one was celebrated with a holiday in Spain, yes, really!)
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Frequently Asked Questions
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
The Good Marketer's Team Survey
We’ve been holding the TGM Round Table for some years now. It is essentially a completely open space, free of consequence and judgment, where our team can talk about TGM—what they like and what they would like to see change.
Pre-discussion, we send out an anonymous survey with a few key questions to get a feel for the basics. We provide statements and ask people how they feel on a scale of “strongly agree” to “strongly disagree”.
This year, though, we’ve decided to go public with our results.
Here are some of the questions we asked vs the results we got:
There is no such thing as a “Perfect Digital Marketing Agency” or a “Perfect Company”, but for us, being open with our team and giving them space to have their say is a key step on our journey to becoming the best workplace we can be.
What Our Team Thought
Meet Benny & Broker.
Meet Benny & Broker, the dynamic duo of TGM who bring endless joy and laughs to The Good Marketer office. These adorable companions aren’t just furry faces; they’re an integral part of our team. Benny and Broker are our in-house stress relievers with their playfulness and piggy noises. Friendly, supportive and always ready to try and steal your lunch, we couldn’t imagine our office without them.
Want To Join Our Team.
Take a look at our current vacancies
SEO Content Executive
Are you an experienced SEO Assistant looking for the next step on the agency ladder?
PPC Marketing Executive
Are you an experienced Google PPC Marketing Executive looking to grow your skills?
Paid Social Manager
You know how to build brand awareness and engagement across Meta, TikTok and Google?
