Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Building a marketing plan and strategy is key to any business’s growth and expansion. It gives you goals to reach and even time frames to reach them in, as well as a chance to see your overall progression.
It can be difficult to distinguish what you need to prioritise and how much to invest in a certain marketing funnel or style compared to others. However, one marketing tool that is often left out of many businesses marketing strategies, let alone prioritised, is SEO.
SEO is not just an underutilised tool but it is one of paramount importance for any eCommerce business to reach its full potential. Although it is a time-consuming process and one that doesn’t always bring immediate results, if you invest in SEO you will reap the rewards long term.
And utilising the abilities of an eCommerce SEO agency is definitely worthwhile when it comes to creating and implementing a strong strategy.
With that in mind, let’s take a look at why SEO should be an essential part of any eCommerce marketing strategy.
Working on your SEO is completely FREE! This should be reason enough to make it part of your marketing strategy.
Free marketing is a rare commodity in the industry and yet still so many people neglect it.
Working on your SEO does take time, yes, but there is no actual cost to you to implement a good strategy for your business.
That said, it cannot be understated how valuable an eCommerce SEO agency can be in helping you create that strategy, and while their services probably won’t be free they’ll definitely be worth it.
By utilising their industry knowledge they can place you way ahead of the competition. So if it’s within your budget, definitely invest. Especially since the rest is free and, unlike many other elements of digital marketing, will not incur any rolling costs.
SEO is a long game, there’s no denying it. If you’re looking for immediate results, you might be disappointed. But what you won’t be disappointed with is how an effective SEO strategy can benefit your business in the long run.
But, this will only happen if those initial stages are done right.
This is why investing in an eCommerce SEO agency is so crucial. It pays for itself and then some when you’ve been occupying the top of the SERPs for weeks on end.
Once you have built a solid SEO strategy, it can be difficult for your competitors to outdo you as you were the first there. By utilising highly relevant keywords and narrowing down your market, you build a foundation with that customer base.
And having that foundation makes it so much more difficult for competitors to swoop in and steal your customers as, by this point, you’ve already established a sense of brand loyalty amongst your audience.
Speaking of your audience, another reason why SEO should be an essential part of your marketing strategy is that it improves user experience.
There is this lazy saying that if it isn’t on the first page of Google, it doesn’t exist.
The sad fact is, many consumers and potential customers take this as gospel.
Unless you have a highly committed customer base who are willing to go out of their way to get your product or service, they will compromise and opt for convenience… every single time.
Consider the online world as a high street. You want to be in that prominent position to draw in passersby as well as your repeat customers. That is how you grow your business.
So if you are not doing what you can to ensure you are there front and centre for your customer’s convenience, then you are only hindering your own businesses growth.
When it comes to reasons why SEO should be an essential part of your eCommerce marketing strategy, we could go on and on… and on.
But, between the fact that it’s free, provides long-term benefits and improves user experience, we’d be surprised if you weren’t already convinced.
SEO is a long game, yes. But when you invest in a highly experienced SEO marketing agency, you are investing in an opportunity to take your business from something new on the digital scene to a household name.
If you are looking for support with your SEO strategy, contact us today.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
