Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
It’s no secret that social media is at the forefront of marketing right now, and there is no sign of it slowing down anytime soon.
However, are you genuinely aware of the power that social media advertising can have on your business? The truth is, there are so many opportunities social media can bring your way if you understand how to utilise it effectively.
Below, we’re sharing our thoughts on the power of social media and how you can make the most of it for your business.
Reaching Potential Customers Far And Wide
The potential reach with social media advertising is genuinely incredible. There really is no limit when it comes to the number of prospective customers you can impact as well as the existing customers that already follow you.
By integrating all of your social platforms, you can start building your brand awareness and quickly make your business one that stands out and is recognisable to customers. The more you “show up” on social media, the more people will get familiar with your brand, and a relationship of trust will form.
The other excellent possibility that social media allows us is the ability to reach people regardless of location. You can target customers in different countries and cities and form audiences in these places without leaving where you are, saving you money and time. You can also customise your audience to target specific ads to certain groups only. This can help you to pinpoint who sees what. These specifics and many others can all be selected by you and will be extremely beneficial for the marketing campaign or ads you are running.
Customer Input At Your Fingertips
While traditional advertising methods made it more of a challenge to communicate with customers and took longer to receive any feedback, the instantaneous aspect of social media gives you the power to share directly with your customer base and get their input from them individually.
One of the most fundamental reasons brands do, and should, take advantage of social media’s truly social aspect is that it offers you the opportunity to hear exactly what your customers have to say, without any information getting lost or misunderstood.
Having this open communication channel between brands and consumers makes it a lot easier to form trust and a favourable brand reputation among customers.
The Power To Establish Authority
Following on from customer interaction, the stronger and more evident your presence on social media, the easier it will be for you to establish your authority.
Because of social media’s rise to extreme popularity, it has become the go-to place for customers to either rave about or complain about a specific business. In this case, you want to be prompt in your response time, whether the feedback is positive or negative. Customers and other social media users watch what brands do and how you react can be scrutinised or praised.
Everything you do on your social channels will add to how you are seen as an authority in your field. The creativity and freedom found on social media mean that you can genuinely position yourself as a true leader and quickly attract many new followers with the potential to become paying customers.
Staying On Trend And Refueling Your Creativity
Social media is the perfect place to ensure you are on the right path regarding what’s popular and what is not. Whether you use hashtags to find the trending topics or check up on what competitors are doing, the useful ways in which you can remain relevant are right there for your benefit.
If you need some inspiration for upcoming campaigns or product launches, etc., trawling through social media can also be an effective way to gain some inspiration and give you a competitive edge.
Again, you can interact with your followers to find out exactly what they’d like to see next. Use the features available to you for the success of your business.
As you can see, social media has some extreme power in helping a business grow and succeed. By using it effectively and giving various techniques or strategies a try, you will soon figure out what works best for your business. So, if you’re not on any social platforms, what are you waiting for? Now is the time!
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
