Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Search engine optimization or SEO is a key aspect of marketing that contributes to your sales revenue, business reputation, and website traffic – important metrics, right?
Well, we definitely think so!
To improve your search ranking on Google, it’s important to build a collection of high-quality links that will give feedback to your website, so you receive relevant customers and Google recognizes your website as valuable.
Backlinks are the sort of links you want to be building. They are simply links from other websites that feedback to yours – it’s that simple.
As mentioned, these backlinks can’t be any old website that displays your website URL, they have to be trusted, and have a strong reputation in order to show the quality of your site.
Business directories are one way to start building your backlinks, you don’t need to pitch or spend time researching and writing, you simply have to present your business or sign up with your company information and you’ll be visible.
Although sometimes a small fee may be required to list your business in a directory, the leads that you will receive as a result will be worth it.
This article will inform you of the best business directories, in our opinion, across a plethora of industries, so your SEO can develop, and so can your business.
You’ll be glad to hear that Google My Business is a free tool used by almost every business that’s got an online presence.
It’s an extremely useful tool that displays your business information so customers that search for your business can take the appropriate action to fulfill their needs.
Essentially all of your contact details can be displayed alongside your office location and opening hours. You can regulate the amount of information you share, but the more, the better – at least in the eyes of Google.
Not only does Google My Business display your business information, but all of its data is fed back to you as analytics so you know how many clicks, contacts, and impressions you’ve received, etc.
Here are some common informational points shown on a Google My Business profile:
It couldn’t be easier to set up your Google My Business account, all you need to do is go to Google My Business, enter your business details (NAP, etc), website links, and follow the various steps to verify your identity.
Yell.com is one of the leading business directories that has worked with the likes of Google, Facebook, Microsoft, and Apple.
Yell focuses mainly on localized business activity, with the aim of making local digital marketing easy. And it does just that, although there is a lot of speculation whether to use Yell, we’ll let you decide for yourself.
Similar to Google My Business, Yell allows businesses that are listed in their directory to link their website, phone number, and office address.
With an option to ‘see more’, customer reviews and a clearer office location on Google map can be viewed.
Despite some negative reviews surrounding Yell, we think a free listing off of a quality site is worth taking. You never know how many customers actually use the platform!
Different from Yell.com, where any business can list themselves, Checkatrade specifies in trade and deems itself an online trade directory. Any business that is accepted can be proud that their standards meet that of Checkatrade.
Customers find Checkatrade extremely useful when looking for a business to hire. Focusing on local tradesmen, you have the option to narrow down your search using the specific trade and your postcode.
Alongside your business listing, an option to call or message the tradesman is provided. Above this customer reviews are listed, giving you an overall mark out of 10, and the individual reviews available for customers to view.
The reason Checkatrade is so respected in the industry is down to its joining criteria:
The requirements over the years have only been getting stricter, which is positive. This will ultimately improve the quality of Checkatrades website and yours!
Due to the strictness and standards created by Checkatrade, a membership starting from £49.99 + VAT is what is required. This fee makes it possible for customers to find reputable traders and allows your business to grow at the same time.
Honesty, if you work in the trade industry, being listed on Checkatrade is almost a necessity if you want to receive more work and positive reviews.
With thousands of businesses trying to sell their products and service around the world, sometimes it’s easy to get lost in the crowd – meaning customers can’t find you!
Yes, business directories improve the quality of your website and allow you to appear higher in the search results, but validation is the key take away.
Customers are looking for businesses that they can trust and reviews that can support their decision. We live in a digital world full of self-validation on platforms like social media, so it’s time you validate your business online.
Here are the 3 business directories we mentioned in this article:
Remember that building backlinks to your site and becoming a part of more business directories takes time, SEO normally does, so remain patient and wait for the results.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk
Phone: 01245 951526
Address: Saxon House, 27 Duke Street, Chelmsford, CM1 1HT
info@thegoodmarketer.co.uk
