How To Remain Ethical In Today’s Social Media Marketing Environment
The increasing popularity of social media marketing comes hand in hand with the increasing need for social media ethics. Ethics is defined as the “moral principles that govern a person’s behaviour or the conducting of an activity.”
Ethics is not a new phrase whatsoever, but with the EU putting in place the General Data Protection Regulation (GDPR) last year and the rising number of data breaches in 2019 so far, it’s crucial to know how to promote and market your products morally and ethically.
In this blog post, we’ll be sharing tips on how to remain ethical in today’s social media marketing environment.
Transparency is one of the most important ways to ensure your business’s social media marketing is ethical. It should be something that every business strives to do.
According to Sprout Social, consumers singled out brands as the group with the greatest responsibility to be “transparent” on social media. Further research suggested that when brands have developed and demonstrated a strong sense of transparency with the customer, 9 in 10 people will be more likely to give them another chance after a bad experience. These statistics illustrate the importance of transparency and what it can do for your brand.
A couple of ways to ensure you’re transparent with your customers are to not withhold information and to not ignore customer messages. Remember to mention if you’re using your customer’s data. The more open you are with your customer base, the more trustworthy you’ll become.
It’s becoming ever more important to be data compliant in this day and age. As much as consumers like finding out recommendations and suggestions based on their data history, it is also important for them to know companies are data compliant. Research statistics found that 43% of UK consumers said they want companies that don’t follow data protection rules to pay bigger fines.
Similar to transparency, keeping truthful is also important for a brand’s reputation. Ensuring that you’re not spreading any lies or misinforming your customers of information is key to building a strong trustworthy relationship with your customers.
Before you publish any updates, make sure to fact-check and link the source if you can. It won’t take too long to verify the truth and will save a lot of time in case your customers pick this up and start spreading negating PR about your brand. Furthermore, try not to skew any statistics for your favour as this can also create brand image problems for your business. Avoid making promises that you can’t fulfil as finding yourself with an influx of angry customers isn’t a position any brand wants to be in. These little things can help to cultivate a culture of loyalty, openness and honesty between you and your consumers.
It sounds easier said than done, but try to avoid clickbait titles. Clickbait will not only cause your article to be reported by Facebook or other companies and thus lower the trustworthiness of your business, but will also turn most readers off your brand altogether.
Therefore, we suggest you try to come up with suitable yet intriguing headlines which will remain true to your article but still encourage readers to read more.
Everyone these days tend to switch off at the sight of spam, and for good reason too. Spam is irritating, to say the least, and often comes with an unwanted computer or malware virus. It clogs websites and social media pages with uninteresting, irrelevant content to the extent people will click unfollow to get it out of their feed.
Therefore, try to avoid spamming your networks and followers. Even if you’re particularly excited about a new product release or service update, don’t post more than once a day about it!