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Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
2020 has seen a creative explosion throughout the world as people have been forced to break out of their shells and try new concepts, in line with the globe’s current state.
The landscape of creative marketing changes as the landscape of the world does, as we have all seen, and with it, so do our favourite creative campaigns.
Some brands manage to get their campaigns so right that we are left praising them a year or even two years down the line.
Though, when there is a global pandemic and the marketing environment is challenged in such a unique way, brands have to think out of the box in order to capture their audience in a way relevant to the situation.
With this in mind, here are a few of our recent favourite creative campaigns:
One of the most interesting campaigns that have come out of 2020 has to be Burger King’s mouldy Whopper advert.
Burger King announced that they are no longer including artificial flavours, colours, or preservatives in their famous Whopper burgers. To celebrate this, they created a photo and video campaign around the effects on a 34-day-old Whopper when no artificial ingredients have been used.
The results were that people could see how genuine ingredients attracted mould, whereas preservatives would have left the Whopper edible (ish) for that entire month.
This may seem slightly unrelated to the effects of COVID, but seeing as the world is now focused on a healthier and cleaner lifestyle, Burger King may be onto something.
As most shops had to shut down for the global coronavirus lockdown, businesses that relied 100% on brick-and-mortar trade had to make other plans.
The Wild Detectives, a US-based bookshop launched a campaign that successfully positioned them in the online world, as both a book retailer and a travel agency.
While their holiday destinations were not physically available for purchase, their holidays for the mind were. The Wild Detectives’ campaign introduced forms of a getaway during lockdown by means of reading books set in exotic locations.
This is easily one of our favourite campaigns this year because of the level of creativity during such a trying time.
As a response to the world’s #MeToo movement, Gillette created a campaign based on their 30-year-old tagline ‘The Best A Man Can Get’.
Even though this campaign was from 2019, it is incredibly moving and holds a very important, very relevant message for men all around the world.
A year later and it is still being mentioned as a favourite brand campaign. The video looks at different men; young and old, going about their day while trying to implement new behaviours in accordance with gender equality, anti-bullying, and feminism.
As the world battles the current pandemic, it is interesting to see how other global problems are dealt with or considered at the same time.
In an effort to help people struggling through the global pandemic, Netflix and Instagram launched a campaign called ‘Wanna Talk About It’.
They held weekly Instagram lives with stars chatting to mental health experts regarding the challenges and struggles being faced during such an uncertain period. Topics such as sleeping troubles, anxiety, social distancing, and self-care were all touched on during these lives.
For many people around the world, distractions and resources such as this would have been extremely useful when there was no other way of physically visiting doctors and therapists, etc.
The famous car company launched a campaign this year called ‘The Last Mile’. This short, animated clip was dedicated to saying goodbye to the famous Beetle car, which was around for 70 years.
For such an iconic vehicle throughout history, Volkswagen’s ‘The Last Mile’ campaign was very successfully received.
Their Vice President of marketing, Saad Chehab, mentioned that the aim was to create something with as much flair and fascination that the car represented for all those years, in a way to properly say goodbye.
There are so many memorable creative marketing campaigns to rave about, but with the pace at which the world works, many of them can easily get drowned out by the next.
The ones that really do stand out, however, are those that touch on human emotion and the current circumstances of the world.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk