Valentine’s Day is not too far away and, with it, the opportunity to up your marketing strategy and get your customers feeling excited. Holidays provide the perfect opportunity for small businesses to develop powerful campaigns that can benefit both themselves and their audience.
Working with an experienced digital marketing agency can be a brilliant way to optimise Valentine’s Day marketing opportunities, especially if you are a small business with limited in-house marketing resources.
So, how can you turn this short holiday into a memorable and successful sales day for your own business? Dive into the below post as we share some Valentine’s Day marketing ideas that can be extremely beneficial to you.
Send Out Themed Emails
If you have yet to jump onto email marketing, now would be the best time to start. Sending out emails that follow some sort of theme (in this case, a Valentine’s Day theme) is always welcomed and enjoyed by customers. Make sure to incorporate a catchy subject though, to pull them in the minute they see it!
Effective email campaigns are a great way to reach your customers and share longer-form content than on social media platforms. You can go about them in various ways, whether that is by sending a once-off Valentine’s email or creating a bit of a story and sending out a few emails spaced out from each other. Either way you choose, this is a fantastic marketing opportunity.
Involve Your Customers On Social Media
Any marketing campaign is generally well-loved when the audience can play some part in it. A Valentine’s Day campaign is no different. Also, social media is the place to be in terms of getting your audience involved and excited.
Because the Day is centred around love, you can use Instagram or Facebook stories to allow followers to share their own memorable love stories – or possibly, their most embarrassing. Whatever vibe your business is going for, you can alter the way you include your customers.
The main thing is that you share the kind of thing you’re looking for during this campaign and get people eager to join in. The more they see others participate and have fun with it, the more likely they’ll want to take part too.
Another idea is to create a hashtag relevant to your business and combine it with something to do with Valentine’s Day. When customers purchase your products, they can use that hashtag and have a chance to be reposted on your page.
Create A Special Offer
Everyone loves a special offer, and it’s a good time to do this as it helps people get into the spirit of the holiday. Currently, many people are looking for things to excite them and spark joy. You may as well use this to your advantage and spread some fun while also setting your business up for a successful Valentine’s Day.
Create ads that you can display on your website, which you can cross-promote across your other channels. These kinds of pop-ups catch people’s attention quickly when they jump onto your website and social media pages. Typically, most offers intrigue customers, so you don’t have a lot to lose.
Gift Ideas Shared Via Video Content
We can see that video content is becoming extremely popular as many people enjoy the idea of visually seeing something rather than reading it out. This is not the case every time, but the video’s interactivity element is undoubtedly gaining a lot of hype.
If this is something you are interested in trying out, the perfect place to start right now would be with a Valentine’s Day gift guide! More often than not, customers love getting tips and advice on the best products, what works well together, and which items are best suited for who.
Including this kind of information and any special Valentine’s offers in a video is sure to keep the audience interested and ready to convert!
Keep these marketing ideas in mind as you plan out your Valentine’s Day strategy. There are many fun and exciting ways to market your products and services while including your audience and preparing for a successful day of sales.