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Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert
Valentine’s Day is not too far away and, with it, the opportunity to up your marketing strategy and get your customers feeling excited. Holidays provide the perfect opportunity for small businesses to develop powerful campaigns that can benefit both themselves and their audience.
Working with an experienced digital marketing agency can be a brilliant way to optimise Valentine’s Day marketing opportunities, especially if you are a small business with limited in-house marketing resources.
So, how can you turn this short holiday into a memorable and successful sales day for your own business? Dive into the below post as we share some Valentine’s Day marketing ideas that can be extremely beneficial to you.
Send Out Themed Emails
If you have yet to jump onto email marketing, now would be the best time to start. Sending out emails that follow some sort of theme (in this case, a Valentine’s Day theme) is always welcomed and enjoyed by customers. Make sure to incorporate a catchy subject though, to pull them in the minute they see it!
Effective email campaigns are a great way to reach your customers and share longer-form content than on social media platforms. You can go about them in various ways, whether that is by sending a once-off Valentine’s email or creating a bit of a story and sending out a few emails spaced out from each other. Either way you choose, this is a fantastic marketing opportunity.
Involve Your Customers On Social Media
Any marketing campaign is generally well-loved when the audience can play some part in it. A Valentine’s Day campaign is no different. Also, social media is the place to be in terms of getting your audience involved and excited.
Because the Day is centred around love, you can use Instagram or Facebook stories to allow followers to share their own memorable love stories – or possibly, their most embarrassing. Whatever vibe your business is going for, you can alter the way you include your customers.
The main thing is that you share the kind of thing you’re looking for during this campaign and get people eager to join in. The more they see others participate and have fun with it, the more likely they’ll want to take part too.
Another idea is to create a hashtag relevant to your business and combine it with something to do with Valentine’s Day. When customers purchase your products, they can use that hashtag and have a chance to be reposted on your page.
Create A Special Offer
Everyone loves a special offer, and it’s a good time to do this as it helps people get into the spirit of the holiday. Currently, many people are looking for things to excite them and spark joy. You may as well use this to your advantage and spread some fun while also setting your business up for a successful Valentine’s Day.
Create ads that you can display on your website, which you can cross-promote across your other channels. These kinds of pop-ups catch people’s attention quickly when they jump onto your website and social media pages. Typically, most offers intrigue customers, so you don’t have a lot to lose.
Gift Ideas Shared Via Video Content
We can see that video content is becoming extremely popular as many people enjoy the idea of visually seeing something rather than reading it out. This is not the case every time, but the video’s interactivity element is undoubtedly gaining a lot of hype.
If this is something you are interested in trying out, the perfect place to start right now would be with a Valentine’s Day gift guide! More often than not, customers love getting tips and advice on the best products, what works well together, and which items are best suited for who.
Including this kind of information and any special Valentine’s offers in a video is sure to keep the audience interested and ready to convert!
Keep these marketing ideas in mind as you plan out your Valentine’s Day strategy. There are many fun and exciting ways to market your products and services while including your audience and preparing for a successful day of sales.
Just because we’re a digital marketing agency in London, it doesn’t mean we can’t help your business wherever you are in the UK and wherever your audience is in the world. We run campaigns at all levels and completely understand the needs and challenges of running a small business! Our experience across a broad spectrum of digital marketing platforms means we have the experience and the know-how to get the job done.
The Good Marketer was founded in 2017 with a very clear mission and even clearer values. Although we might not have been around in the industry for as long as some of our competitors, we actually think that is a good thing. We’re open to new ideas and have invested in our experienced talent in order to provide the best service for all our clients. To get a better idea about this, read our reviews as they simply speak for themselves!
Our core values make us different. We’re not afraid to embed ourselves into your team, get under the skin of your business, seek out business challenges and provide positive results that make a real impact on your bottom line. We pride ourselves on being your business’s biggest champions because we’re genuinely passionate about working with SMEs.
We set our terms as 3 or 6 months, so we have enough time to deliver the results and execute the bespoke plan we put together for you. However, we have clients who have been with us for a number of years because of our proactive and personable approach. Long term relationships lead to the best successes, as we seek out business challenges and solutions together.
Absolutely! Whether you know exactly where you need to fill in the gaps or you need a full overhaul, we can help.
Here at The Good Marketer, we appreciate that you might not have the resources to invest in all channels immediately. We can create a digital strategy that is bespoke for your brand and in line with KPIs that we agree on together. This document will outline a strategic plan of the work, tests and optimisations we will do each month and will also highlight when we expect to introduce new channels and capitalise on bigger opportunities. Book a call to outline what you’re looking to achieve and find out more!
Phone: 0203 963 0810
Address: 4 Ravey Street, London, EC2A 4QP
info@thegoodmarketer.co.uk