Amelia Fenner-Prowle

Amelia Fenner-Prowle

Helping Small and Medium Businesses Achieve Their Full Marketing Potential | Digital Marketing Expert

How to Grant Access to Google Ads

When you start working with anyone new involved in marketing, they will most likely ask you for access to your advertising accounts, including Google Ads. This can sometimes feel daunting if you are unfamiliar with the platform; that’s where we can help.

Why Does Your Agency Need Google Ads Account Access?

So it’s time to grant access to Google Ads for your marketing agency. This is one of the first and most important steps in getting work started. Without the right permissions, your agency won’t be able to see past ad spend and results or start any new optimisations. Google Ads account access will allow your agency to Audit your current Ads and start creating plans to improve and optimise your campaigns and create new engaging content based on what has performed well. Not to mention having Google Ads account access is how your agency will make all these changes.

Will Offering Google Ads Account Access Affect Your Security?

In short, no, your agency will not be able to see any of your billing information, and you can change permissions at any time. This means when you grant access to Google Ads, you can remove it just as easily after you finish working with your agency; you are in full control. All you need to do is remove the email address from your users.

So How Do You Grant Access To Google Ads?

To grant access to Google Ads, you will need to first sign into Google Ads Manager; this is the online interface for Google Ads, where you can see all of your current Ads.

Next, you will need to navigate to Tools & Settings at the top of the page, then Access & Security and then Users. This is where you are able to grant access to Google Ads for additional users.

Ensure you are signed in as an admin with permission to grant access to Google Ads. If you are unsure, you will be able to clarify this by following the same steps below, where you will be able to see what Google Ads account access you have. If you do not have these permissions, you will need to contact someone in your company who does have the ability to grant access to Google Ads and ask them to do this for you.

Giving a New User Google Ads Account Access

In the user section, you will see a + sign in a blue circle to add a new user. Here you can enter the user information; this will be the email address your agency has given you, which they will use for Google Ads account access.

You will then have four options; email-only, billing, read-only and standard. It’s very important that you grant access to Google Ads at “standard” level. Next, click save, and your agency will have the Google Ads account access they need.

Granting Manager Access to Google Ads Manager

First, you will need to locate your account number and give it to the manager or Google Ads Agency. This will be a 10 digit number in the top right corner in your Google Ads dashboard. The format is XXX-XXX-XXXX.

Once you have sent your account number to your manager or Google Ads Agency, they will request access. 

Now, they need your help. To accept this request, you’ll need to navigate to Tools & Settings at the top of the page, then Access & Security and then Managers. This is where you will be able to find the invitation above the filter section and accept. 

When Other Permissions Might Be Necessary

Most of our services include a “done for you approach” where we will need full permissions when you grant access to Google Ads. However, if you are looking for a one-off service such as an account audit, you may be able to offer “read-only” Google Ads account access.

What Will Happen Next?

Now that your agency has Google Ads account access, they will be able to conduct an audit of your current ads and make changes on your behalf. They will also be able to grant access to Google Ads to any additional users within the company who need it, which means you won’t need to do this again. As mentioned above, if at any point you wish to remove users, this is in your complete control.